\nRoxana Tis\u0103ianu, un executiv cu o experien\u0163\u0103 de peste 25 de ani \u00een retail \u015fi industria bunurilor de larg consum a preluat \u00eencep\u00e2nd cu 8 ianuarie func\u0163ia de girector General al FrieslandCampina Rom\u00e2nia de la Ferenc Szecsko, care a condus compania \u00een ultimii patru ani.<\/p>\n
\nAnterior, Roxana Tis\u0103ianu a ocupat numeroase func\u0163ii de conducere \u015fi a contribuit la dezvoltarea unor brand-uri de renume interna\u0163ional \u00een companii precum Danone, Coca-Cola, Orkla Foods. \u015ei-a \u00eenceput cariera \u00een compania Mercury Promotions, urmat\u0103 de o pozi\u0163ie de trade marketing manager la Orkla Foods, iar apoi s-a al\u0103turat companiei Danone, unde a coordonat echipe locale \u015fi globale, \u00een Rom\u00e2nia, Fran\u0163a \u015fi Olanda. Ulterior, a condus compania Reckitt din pozi\u0163ia de director general SEE Health, iar \u00eenainte de a prelua conducerea FrieslandCampina Rom\u00e2nia a ocupat func\u0163ia de Integrated Execution Director Eurasia-Middle East \u00een cadrul companiei Coca-Cola.<\/p>\n
\n\u201cSunt \u00eenc\u00e2ntat\u0103 s\u0103 m\u0103 al\u0103tur echipei FrieslandCampina Rom\u00e2nia,(…). Pia\u0163a de lactate este una foarte competitiv\u0103, dar, \u00een acela\u015fi timp, consumul este \u00eenc\u0103 cu mult sub media european\u0103, are un poten\u0163ial frumos de cre\u015ftere odat\u0103 cu orientarea consumatorilor rom\u00e2ni tot mai mult c\u0103tre o alimenta\u0163ie nutritiv\u0103, s\u0103n\u0103toasa. Obiectivul meu este s\u0103 d\u0103m un nou impuls inovativ companiei \u015fi categoriilor \u00een care ac\u0163ion\u0103m, s\u0103 g\u0103sim re\u0163eta de succes pentru o cre\u015ftere sustenabil\u0103, \u00eempreun\u0103 cu partenerii no\u015ftri, retaileri, fermieri \u015fi consumatori\u201d, a declarat Roxana Tis\u0103ianu, managing director FrieslandCampina Rom\u00e2nia, companie cu afaceri de 576 mil. lei \u00een 2022.<\/p>\n
\nFrieslandCampina Rom\u00e2nia este parte a companiei olandeze Royal FrieslandCampina, unul dintre cei mai mari produc\u0103tori de lactate din lume. <\/p>\n
\nFrieslandCampina este prezent\u0103 pe pia\u0163a rom\u00e2neasc\u0103 cu m\u0103rcile Napolact, Campina \u015fi Dots \u015fi ofer\u0103 o gam\u0103 larg\u0103 de produse: lapte de consum, iaurt, br\u00e2nz\u0103, unt \u015fi gust\u0103ri pe baz\u0103 de lapte.<\/p>\n
\n
\n <\/p>\n
\n <\/p>\n","protected":false},"excerpt":{"rendered":"
Roxana Tis\u0103ianu, un executiv cu o experien\u0163\u0103 de peste 25 de ani \u00een retail \u015fi industria bunurilor de larg consum a preluat \u00eencep\u00e2nd cu 8 ianuarie func\u0163ia de girector General al FrieslandCampina Rom\u00e2nia de la Ferenc Szecsko, care a condus compania \u00een ultimii patru ani. Anterior, Roxana Tis\u0103ianu a ocupat numeroase func\u0163ii de conducere \u015fi […]<\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[510],"tags":[6517,272,7926,11737,10106,297],"class_list":["post-223290","post","type-post","status-publish","format-standard","hentry","category-actualitate","tag-coca-cola","tag-companie","tag-danone","tag-director-general","tag-napolact","tag-producator"],"_links":{"self":[{"href":"https:\/\/bm.dev.synology.me\/index.php?rest_route=\/wp\/v2\/posts\/223290","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/bm.dev.synology.me\/index.php?rest_route=\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/bm.dev.synology.me\/index.php?rest_route=\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/bm.dev.synology.me\/index.php?rest_route=\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/bm.dev.synology.me\/index.php?rest_route=%2Fwp%2Fv2%2Fcomments&post=223290"}],"version-history":[{"count":0,"href":"https:\/\/bm.dev.synology.me\/index.php?rest_route=\/wp\/v2\/posts\/223290\/revisions"}],"wp:attachment":[{"href":"https:\/\/bm.dev.synology.me\/index.php?rest_route=%2Fwp%2Fv2%2Fmedia&parent=223290"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/bm.dev.synology.me\/index.php?rest_route=%2Fwp%2Fv2%2Fcategories&post=223290"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/bm.dev.synology.me\/index.php?rest_route=%2Fwp%2Fv2%2Ftags&post=223290"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}