{"id":223066,"date":"2024-01-09T19:57:20","date_gmt":"2024-01-09T19:57:20","guid":{"rendered":"https:\/\/bm.dev.synology.me\/?p=223066"},"modified":"2024-01-09T19:57:20","modified_gmt":"2024-01-09T19:57:20","slug":"cum-a-ajuns-drim-daniel-o-companie-fondata-acum-30-de-ani-la-pitesti-de-familia-trandafir-un-pion-important-pe-harta-dezvoltarii-locale-a-retailerului-polonez-zabka-concurent-cu-mega-image-si-profi","status":"publish","type":"post","link":"https:\/\/bm.dev.synology.me\/?p=223066","title":{"rendered":"Cum a ajuns DRIM Daniel, o companie fondat\u0103 acum 30 de ani la Pite\u015fti de familia Trandafir, un pion important pe harta dezvolt\u0103rii locale a retailerului polonez Zabka, concurent cu Mega Image \u015fi Profi"},"content":{"rendered":"<p>\nDRIM Daniel Distribu\u0163ie FMCG, companie rom\u00e2\u00adneas\u00adc\u0103 de distribu\u0163ie de bunuri de larg consum, al c\u0103rei pachet ma\u00adjoritar de p\u0103r\u0163i sociale a fost preluat de retailerul polonez Zabka, cu afaceri de 3,4 mld. euro, are o istorie de 30 de ani, acoperind ast\u0103zi mai bine de 13.000 de magazine \u00een special din comer\u0163ul tradi\u0163ional.<\/p>\n<p>\n<em><strong><span style=\"color:#b22222;\">\u2666 <\/span>\u201eAvem parteneriate \u015fi pe 20 de ani\u201c, spunea Radu Trandafir, ac\u0163ionar al DRIM Daniel despre compania care a \u00eenceput cu un magazin \u00een Pite\u015fti, un depozit de 60 mp \u00een acela\u015fi ora\u015f \u015fi un prim client \u2013 Kandia Dulce <span style=\"color:#b22222;\">\u2666<\/span> \u00cen 2022, DRIM Daniel a avut afaceri de 105 mil. euro \u015fi 680 de angaja\u0163i.<\/strong><\/em><\/p>\n<p>\nDRIM Daniel Distribu\u0163ie FMCG, companie rom\u00e2\u00adneas\u00adc\u0103 de distribu\u0163ie de bunuri de larg consum, al c\u0103rei pachet ma\u00adjoritar de p\u0103r\u0163i sociale a fost preluat de retailerul polonez Zabka, cu afaceri de 3,4 mld. euro, are o istorie de 30 de ani, acoperind ast\u0103zi mai bine de 13.000 de magazine \u00een special din comer\u0163ul tradi\u0163ional.<\/p>\n<p>\nCompania ale c\u0103rei baze au fost puse de familia Trandafir \u00een 1994 \u00een Pite\u015fti a \u00eenceput cu un ma\u00adgazin de v\u00e2nzare cu am\u0103nuntul \u015fi \u00een acel an a reu\u015fit s\u0103 deschid\u0103 un ma\u00adgazin angro. Compania are \u00een pre\u00adzent clien\u0163i precum Nestl\u00e9, Monde\u00adlez, Mars, PepsiCo, Jacobs Douwe Egberts, Dr. Oetker, L\u2019Oreal sau Kandia Dulce. Acesta din urm\u0103 a fost \u015fi primul client cu care a sem\u00adnat un contract de distribu\u0163ie \u00een 1995, \u00eenchi\u00adriind la acea vreme un depozit de 60 mp \u00een Pite\u015fti. Urm\u0103torul client a fost Regal Corpora\u00adtion, companie cump\u0103rat\u0103 ulterior de Dr. Oetker.<\/p>\n<p>\n\u201eParteneriatele noastre sunt pe termen lung, avem parteneriate de peste 20 de ani. Noi avem un contract de distribu\u0163ie cu companiile, nu neap\u0103rat pe zon\u0103 pentru c\u0103 nu exist\u0103 exclusi\u00advit\u0103\u0163i pe zon\u0103, dar noi ne facem treaba pe zona pe care o acoperim \u015fi putem fi eficien\u0163i. Cum\u00adp\u0103r\u0103m de la ei bunuri, avem agen\u0163i care merg \u00een magazine, \u00eei ajut\u0103 pe clien\u0163i s\u0103 fac\u0103 comanda, uneori s\u0103 listeze produsele sau aranjeaz\u0103 marfa la raft. Livr\u0103m a doua zi produsele din depo\u00adzitele noastre\u201c, spunea anterior Radu Tranda\u00adfir, director general al DRIM Daniel Distribu\u0163ie FMCG, \u00een cadrul emisiunii ZF Live. \u00centr-o alt\u0103 interven\u0163ie din cadrul emisiu\u00adnii ZF, el spunea c\u0103 \u00een jude\u0163ul Arge\u015f, acolo de unde a pornit practic businessul, DRIM Daniel acoper\u0103 peste 1.100 de magazine, adic\u0103 peste 65% din unit\u0103\u0163ile din acest jude\u0163. La nivelul \u00eentregului univers de distribu\u0163ie al companiei, Arge\u015f mai reprezint\u0103 circa 10%, conform ultimelor date. Astfel, de la un mic magazin fondat \u00een urm\u0103 cu 30 de ani \u00eentr-un ora\u015f de provincie, ast\u0103zi DRIM Daniel este unul dintre cei mai mari juc\u0103tori de pe pia\u0163a de distribu\u0163ie de bunuri de larg consum.<\/p>\n<p>\n<img decoding=\"async\" alt=\"\" src=\"http:\/\/storage0.dms.mpinteractiv.ro\/media\/401\/341\/5531\/22228623\/2\/7-radu-trandafir-drim-daniel.jpg?height=480&#038;width=640\" style=\"width: 640px; height: 480px;\" \/><\/p>\n<p>\n<em><strong><span style=\"color:#ffd700;\"><span style=\"background-color:#000000;\">Radu Trandafir, director general al DRIM Daniel Distribu\u0163ie FMCG<\/span><\/span><\/strong><\/em><\/p>\n<p>\n\u00cen total, DRIM Daniel lucreaz\u0103 cu peste 30 de furnizori \u00een prezent. \u201eCei mai mari re\u00adpre\u00adzint\u0103 15% din business. E un procent peste care poate s\u0103 devin\u0103 nes\u0103n\u0103tos, dar nu am \u00een\u00adt\u00e2mpinat asta. \u00cen general, \u00eencerc\u0103m s\u0103 cre\u015ftem s\u0103n\u0103tos, dar \u00eencerc\u0103m s\u0103 diversific\u0103m porto\u00adfo\u00adliul \u015fi atunci poate ei scad \u00een ponderea din busi\u00adnessul nostru, dar per total furnizorii cresc \u00een pia\u0163\u0103\u201c, mai spunea Radu Trandafir \u00een cadrul ZF Live. \u00cen 2022, DRIM Daniel acoperea deja 20 de jude\u0163e din \u0163ar\u0103, 450 de vehicule proprii (\u00een special turisme pentru for\u0163a de v\u00e2nz\u0103ri) \u015fi 11 depozite, dintre care 10 deservesc comer\u0163ul tradi\u0163ional \u015fi unu, din zona Moldovei, acoper\u0103 clien\u0163ii din zona de benzin\u0103rii.<\/p>\n<p>\n\u00cen 2022, compania a semnat un contract de distribu\u0163ie cu Evyap, companie din Turcia specializat\u0103 \u00een produse de \u00eengrijire, dar \u015fi cu o companie din Bulgaria pentru detergen\u0163i \u015fi s\u0103punuri. De asemenea, compania a mai devenit \u015fi importator oficial pentru brandul Mokate, un produc\u0103tor de cafea \u015fi ceai, dup\u0103 cum spunea anterior Radu Trandafir. El afirma c\u0103 unul dintre cele mai importante proiecte de dezvoltare ale companiei este platforma de la Slatina, compania av\u00e2nd multe zone unde este la capacitate maxim\u0103 \u015fi are \u201emai multe oportunit\u0103\u0163i de business dec\u00e2t poate lua\u201c. Investi\u0163ia \u00een aceast\u0103 platform\u0103 de 7.000 mp suprafa\u0163\u0103 de depozitare a fost de circa 4 milioane de euro.<\/p>\n<p>\nDRIM Daniel Distribu\u0163ie FMCG era controlat\u0103 anterior tranzac\u0163iei de Marcela Trandafir (52% din p\u0103r\u0163ile sociale), Radu Trandafir (24%) \u015fi Ioana Ioni\u0163escu (24%), conform Termene.ro.<\/p>\n<p>\nTranzac\u0163ia prin care Zabka preia pachetul majoritar al DRIM Daniel va fi finalizat\u0103 dup\u0103 \u00eende\u00adplinirea tuturor cerin\u0163elor de regle\u00admentare. Valoarea dealului nu a fost f\u0103cut\u0103 public\u0103, dar este estimat\u0103 de ZF la c\u00e2teva zeci de milioane de euro.<\/p>\n<p>\nDRIM Daniel Distribu\u0163ie FMCG a avut \u00een 2022 o cifr\u0103 de afaceri de 516 mil. lei (peste 105 mil. euro), un profit net de 16,4 milioane de lei \u015fi un num\u0103r de 678 de angaja\u0163i, conform datelor publice.<\/p>\n<p>\n&nbsp;<\/p>\n<p>\n<span style=\"color:#8b4513;\"><strong>Cine este Zabka, compania care preia pachetul majoritar al DRIM Daniel<\/strong><\/span><\/p>\n<p>\n<span style=\"color:#8b4513;\"><strong><img decoding=\"async\" alt=\"\" src=\"http:\/\/storage0.dms.mpinteractiv.ro\/media\/401\/341\/5531\/22228623\/3\/7-zabka.jpg?height=360&#038;width=640\" style=\"width: 640px; height: 360px;\" \/><\/strong><\/span><\/p>\n<p>\nRe\u0163eaua de magazine Zabka din Polonia are ast\u0103zi circa 10.000 de unit\u0103\u0163i. Spre compara\u0163ie, tot comer\u0163ul modern din Rom\u00e2nia \u2013 adic\u0103 magazinele a zece re\u0163ele &#8211; abia merge spre 4.500 de unit\u0103\u0163i.<\/p>\n<p>\nCompania a fost fondat\u0103 \u00een 1998 de un antreprenor polonez care a mizat pe o expansiune agresiv\u0103 \u00eenc\u0103 din primii ani, ajung\u00e2nd la 1.700 de magazine p\u00e2n\u0103 \u00een 2005. \u00cen 2007, businessul a fost preluat de fondul Penta Investment, care \u00een Rom\u00e2nia de\u0163ine grupul A&#038;D Pharma, mai exact lan\u0163ul de farmacii Dr. Max (fosta re\u0163ea Sensiblu \u015fi Punkt) \u015fi distribuitorul farma Mediplus. Patru ani mai t\u00e2rziu, \u00een 2011, Penta a v\u00e2ndut businessul polonez de retail c\u0103tre Mid Europa Partners, care la r\u00e2ndul s\u0103u a cedat ulterior controlul. Era anul 2017, iar cump\u0103r\u0103torul era un alt fond \u2013 CVC Capital Partners -, despre care pia\u0163a scria c\u0103 a pl\u0103tit p\u00e2n\u0103 la 1,5 mld. euro pentru 4.500 de magazine.<\/p>\n<p>\nJuc\u0103torii din comer\u0163ul alimentar local spun c\u0103 achizi\u0163ia pachetului majoritar al DRIM Daniel de c\u0103tre polonezi \u00eei ajut\u0103 s\u0103 \u00ee\u015fi cunoasc\u0103 partenerii viitori de afaceri \u015fi s\u0103 \u00een\u0163eleag\u0103 mai bine pia\u0163a autohton\u0103, conform datelor ZF. Astfel, ei vor avea o baz\u0103 de pornire \u015fi o central\u0103 de achizi\u0163ii, care \u00eei va ajuta \u00een ceea ce prive\u015fte expansiunea viitoare \u00een zona de retail.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>DRIM Daniel Distribu\u0163ie FMCG, companie rom\u00e2\u00adneas\u00adc\u0103 de distribu\u0163ie de bunuri de larg consum, al c\u0103rei pachet ma\u00adjoritar de p\u0103r\u0163i sociale a fost preluat de retailerul polonez Zabka, cu afaceri de 3,4 mld. euro, are o istorie de 30 de ani, acoperind ast\u0103zi mai bine de 13.000 de magazine \u00een special din comer\u0163ul tradi\u0163ional. \u2666 \u201eAvem [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[510],"tags":[10409,9804,56649,56650,6278,387,8087,10237,8320,56651,56566],"class_list":["post-223066","post","type-post","status-publish","format-standard","hentry","category-actualitate","tag-bunuri","tag-depozit","tag-drim-daniel","tag-familia-trandafir","tag-fmcg","tag-magazine","tag-mega-image","tag-pitesti","tag-profi","tag-retailerul-polonez","tag-zabka"],"_links":{"self":[{"href":"https:\/\/bm.dev.synology.me\/index.php?rest_route=\/wp\/v2\/posts\/223066","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/bm.dev.synology.me\/index.php?rest_route=\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/bm.dev.synology.me\/index.php?rest_route=\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/bm.dev.synology.me\/index.php?rest_route=\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/bm.dev.synology.me\/index.php?rest_route=%2Fwp%2Fv2%2Fcomments&post=223066"}],"version-history":[{"count":0,"href":"https:\/\/bm.dev.synology.me\/index.php?rest_route=\/wp\/v2\/posts\/223066\/revisions"}],"wp:attachment":[{"href":"https:\/\/bm.dev.synology.me\/index.php?rest_route=%2Fwp%2Fv2%2Fmedia&parent=223066"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/bm.dev.synology.me\/index.php?rest_route=%2Fwp%2Fv2%2Fcategories&post=223066"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/bm.dev.synology.me\/index.php?rest_route=%2Fwp%2Fv2%2Ftags&post=223066"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}