{"id":222832,"date":"2024-01-02T14:20:41","date_gmt":"2024-01-02T14:20:41","guid":{"rendered":"https:\/\/bm.dev.synology.me\/?p=222832"},"modified":"2026-04-10T09:31:38","modified_gmt":"2026-04-10T09:31:38","slug":"100-cei-mai-admirati-ceo-din-romania-profil-premium-jorge-araya-director-general-pentru-bat-romania-si-director-al-ariei-europa-de-sud-est-in-cadrul-bat","status":"publish","type":"post","link":"https:\/\/bm.dev.synology.me\/?p=222832","title":{"rendered":"100 Cei mai admira\u0163i CEO din Rom\u00e2nia &#8211; PROFIL PREMIUM. Jorge Araya, Director general pentru BAT Rom\u00e2nia \u015fi director al ariei Europa de Sud-Est \u00een cadrul BAT"},"content":{"rendered":"<p>\n<strong>\u201eAv\u00e2nd deja o contribu\u0163ie semnificativ\u0103 la economia local\u0103, vom continua s\u0103 investim \u00een angaja\u0163ii no\u015ftri, \u00een unit\u0103\u0163ile noastre de produc\u0163ie \u015fi \u00een \u015ftiin\u0163\u0103 \u015fi inova\u0163ie, elemente esen\u0163iale pentru dezvoltarea produselor noastre cu risc redus \u015fi pentru \u00eendeplinirea obiectivului de a construi un viitor mai bun\u201d.<\/strong><\/p>\n<p>\n&nbsp;<\/p>\n<p>\n\u00cen prima parte a acestui an, Jorge Araya a preluat func\u0163ia de director general al BAT Rom\u00e2nia \u015fi director al nou-\u00eenfiin\u0163atei Arii Europa de Sud-Est. \u00cempreun\u0103 cu echipa sa de management cu sediul \u00een Rom\u00e2nia coordoneaz\u0103 de la Bucure\u015fti activitatea BAT pe plan local \u015fi \u00een alte 12 pie\u0163e: Italia, Turcia, Bulgaria, Ucraina, Serbia, Albania, Macedonia, Bosnia \u015fi Her\u0163egovina, Muntenegru, Slovenia, Croa\u0163ia \u015fi Kosovo.<\/p>\n<p>\nJorge Araya \u015fi-a \u00eenceput cariera \u00een BAT \u00een Chile \u00een 1995 \u015fi pe parcursul ultimilor 25 de ani a ocupat o serie de func\u0163ii de conducere at\u00e2t la nivel de pia\u0163\u0103, c\u00e2t \u015fi la nivel regional \u00een regiunea AmSSA din cadrul BAT, \u00eentre care director al brandurilor BAT \u00een Mexic, director de marketing \u00een Chile, director de marketing \u00een Brazilia \u015fi director de marketing al regiunii Americi. \u00cenainte de a se muta \u00een Rom\u00e2nia, Jorge Araya a fost vicepre\u015fedinte executiv de marketing \u00een cadrul Reynolds, fiind responsabil pentru toate func\u0163iunile de marketing din SUA, \u00eentre care consumatori, comer\u0163 \u015fi marketing digital.<\/p>\n<p>\n\u00cen Rom\u00e2nia, BAT este prezent\u0103 de 25 de ani \u015fi este cel mai mare juc\u0103tor de pe pia\u0163a tutunului, cu o cot\u0103 de pia\u0163\u0103 de peste 50%. Investi\u0163iile totale ale companiei \u00een fabrica din Ploie\u015fti au dep\u0103\u015fit 500 mil. euro de la construc\u0163ia sa \u00een 1996. \u00cen plus, compania este unul dintre cei mai mari contribuabili ai Rom\u00e2niei, cu o contribu\u0163ie total\u0103 de 10,5 mld. lei (2,1 mld. euro) \u00een accize \u015fi taxe la bugetul de stat \u00een 2022. BAT a creat 3.000 de locuri de munc\u0103 \u00een cele trei entit\u0103\u0163i pe care le opereaz\u0103 la nivel local (fabrica din Ploie\u015fti, compania na\u0163ional\u0103 de distribu\u0163ie \u015fi centrul de servicii integrate) \u015fi genereaz\u0103 alte 30.000 de locuri de munc\u0103 indirect, pe lan\u0163ul valoric. Durata medie de vechime \u00een cadrul companiei este de peste \u015fapte ani. BAT este, de asemenea, unul dintre cei mai mari produc\u0103tori de bunuri de larg consum \u015fi exportatori din Rom\u00e2nia. 70% din volumele produse \u00een fabrica BAT din Ploie\u015fti, \u0163ig\u0103ri \u015fi consumabile din tutun pentru glo, cel mai inovator dispozitiv care \u00eenc\u0103lze\u015fte tutunul din portofoliul companiei, sunt exportate \u00een peste 50 de \u0163\u0103ri din \u00eentreaga lume. Fabrica BAT din Ploie\u015fti este a doua cea mai mare fabric\u0103 a grupului din Europa \u015fi \u00eentre primele cinci din lume.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>\u201eAv\u00e2nd deja o contribu\u0163ie semnificativ\u0103 la economia local\u0103, vom continua s\u0103 investim \u00een angaja\u0163ii no\u015ftri, \u00een unit\u0103\u0163ile noastre de produc\u0163ie \u015fi \u00een \u015ftiin\u0163\u0103 \u015fi inova\u0163ie, elemente esen\u0163iale pentru dezvoltarea produselor noastre cu risc redus \u015fi pentru \u00eendeplinirea obiectivului de a construi un viitor mai bun\u201d. &nbsp; \u00cen prima parte a acestui an, Jorge Araya a [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[511,7211],"tags":[19511,31015,55683],"class_list":["post-222832","post","type-post","status-publish","format-standard","hentry","category-afaceri","category-comert","tag-100-cei-mai-admirati-ceo-din-romania","tag-bat-romania","tag-jorge-araya"],"_links":{"self":[{"href":"https:\/\/bm.dev.synology.me\/index.php?rest_route=\/wp\/v2\/posts\/222832","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/bm.dev.synology.me\/index.php?rest_route=\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/bm.dev.synology.me\/index.php?rest_route=\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/bm.dev.synology.me\/index.php?rest_route=\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/bm.dev.synology.me\/index.php?rest_route=%2Fwp%2Fv2%2Fcomments&post=222832"}],"version-history":[{"count":2,"href":"https:\/\/bm.dev.synology.me\/index.php?rest_route=\/wp\/v2\/posts\/222832\/revisions"}],"predecessor-version":[{"id":222855,"href":"https:\/\/bm.dev.synology.me\/index.php?rest_route=\/wp\/v2\/posts\/222832\/revisions\/222855"}],"wp:attachment":[{"href":"https:\/\/bm.dev.synology.me\/index.php?rest_route=%2Fwp%2Fv2%2Fmedia&parent=222832"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/bm.dev.synology.me\/index.php?rest_route=%2Fwp%2Fv2%2Fcategories&post=222832"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/bm.dev.synology.me\/index.php?rest_route=%2Fwp%2Fv2%2Ftags&post=222832"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}