{"id":222704,"date":"2023-12-28T09:35:06","date_gmt":"2023-12-28T09:35:06","guid":{"rendered":"https:\/\/bm.dev.synology.me\/?p=222704"},"modified":"2023-12-28T09:35:06","modified_gmt":"2023-12-28T09:35:06","slug":"radiografia-pietei-de-circa-30-mld-euro-a-bunurilor-de-larg-consum-alimentele-mananca-mai-bine-de-jumatate-din-total-iar-54-mld-euro-merg-pe-sucuri-si-apa-romanii-cheltuie-pe-a","status":"publish","type":"post","link":"https:\/\/bm.dev.synology.me\/?p=222704","title":{"rendered":"Radiografia pie\u0163ei de circa 30 mld. euro a bunurilor de larg consum. Alimentele \u201cm\u0103n\u00e2nc\u0103\u201d mai bine de jum\u0103tate din total, iar 5,4 mld. euro merg pe sucuri \u015fi ap\u0103. Rom\u00e2nii cheltuie pe alcool c\u00e2t pe s\u0103pun, detergent \u015fi past\u0103 de din\u0163i"},"content":{"rendered":"<p>\n<span style=\"color:#b22222;\">\u2666 <\/span><em><strong>Consumul a sc\u0103zut constant \u00een primele nou\u0103 luni din an pe o pia\u0163\u0103 unde pre\u0163urile bunurilor de larg consum au continuat s\u0103 creasc\u0103 cu 15-23%.<\/strong><\/em><\/p>\n<p>\nRom\u00e2nii cheltuie anual 30 mld. euro pe bunuri de larg consum, adic\u0103 pe alimente, b\u0103uturi non-alcoolice, b\u0103uturi alcoolice \u015fi bunuri nealimentare, respectiv produse de \u00eengrijire personal\u0103 \u015fi a locuin\u0163ei. \u00cen primele nou\u0103 luni din acest an, v\u00e2nz\u0103rile de astfel de articole FMCG au crescut cu 16,2%, avansul fiind sus\u0163inut de fapt doar de scumpiri, pe o pia\u0163\u0103 unde consumul a sc\u0103zut, arat\u0103 datele companiei de cercetare de pia\u0163\u0103 NielsenIQ.<\/p>\n<p>\nEvolu\u0163ia v\u00e2nz\u0103rilor \u00een 2023 (\u00een primele trei trimestre), un an marcat \u00een continuare de infla\u0163ia ridicat\u0103, de dob\u00e2nzile mari \u015fi de incertitudine, difer\u0103 de la o categorie de produse la alta. Astfel, cel mai mult au crescut v\u00e2nz\u0103rile de sucuri \u015fi ap\u0103, cu 18%, iar cel mai pu\u0163in cele de b\u0103uturi alcoolice (14,2%). De altfel, pre\u0163ul la ap\u0103 mineral\u0103 aproape s-a dublat \u00een ultimii doi ani.<\/p>\n<p>\nTrebuie \u0163inut cont c\u0103, de\u015fi infla\u0163ia a cobor\u00e2t treptat \u00een 2023, de la trimestru la trimestru, ea a r\u0103mas la aproape 15% \u00een cazul bunurilor FMCG (\u00een ansamblu), chiar \u015fi la final de septembrie. Datele NielsenIQ arat\u0103 c\u0103 \u00een primele trei luni din an, pre\u0163urile de alimente, b\u0103uturi \u015fi produse de \u00eengrijire (personal\u0103 \u015fi a locuin\u0163ei) cre\u015fteau cu peste 23%. \u00cen trimestrul urm\u0103tor, scumpirile erau de pu\u0163in sub 20%, pentru ca apoi infla\u0163ia s\u0103 coboare la 14,6%.<\/p>\n<p>\nCea mai mare parte a sumei cheltuite pe bunuri de larg consum merge c\u0103tre alimente, e vorba de mai bine de jum\u0103tate din totalul de circa 30 mld. euro. A doua cea mai mare sum\u0103 e alocat\u0103 c\u0103tre b\u0103uturi non-alcoolice, segment ce reprezint\u0103 18% din pia\u0163\u0103. Mai exact, rom\u00e2nii cheltuie anual 5,4 mld. euro pe an pe ap\u0103 mineral\u0103 (plat\u0103 \u015fi carbogazoas\u0103) \u015fi pe sucuri (cu sau f\u0103r\u0103 acid), arat\u0103 calculele ZF.<\/p>\n<p>\nTotodat\u0103, este interesant de remarcat c\u0103 suma alocat\u0103 pentru alcool e similar\u0103 cu cea pentru produse de \u00eengrijire personal\u0103 \u015fi a locuin\u0163ei (bunuri nealimentare).<\/p>\n<p>\nZF a scris \u00een mai multe r\u00e2nduri c\u0103 \u00een Rom\u00e2nia consumul de produse precum detergent, past\u0103 de din\u0163i, deodorant ori \u015fampon e sub media european\u0103 \u015fi chiar sub cea regional\u0103, iar asta \u00een condi\u0163iile \u00een care pre\u0163urile pentru astfel de bunuri sunt aliniate pe plan local cu cele din Occident, iar asta \u00een pofida diferen\u0163ei de putere de cump\u0103rare. Multe din aceste articole, at\u00e2t cele de \u00eengrijire personal\u0103, c\u00e2t \u015fi a locuin\u0163ei vin din import. \u00cen ceea ce prive\u015fte consumul, el difer\u0103 puternic \u00eentre mediul urban \u015fi cel rural.<\/p>\n<p>\nAsta face ca anual, rom\u00e2nii s\u0103 cheltuie pe astfel de bunuri pu\u0163in peste 4 mld. euro, potrivit calculelor ZF pe baza datelor NielsenIQ \u015fi a celor din pia\u0163\u0103.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Rom\u00e2nii cheltuie anual 30 mld. euro pe bunuri de larg consum, adic\u0103 pe alimente, b\u0103uturi non-alcoolice, b\u0103uturi alcoolice \u015fi bunuri nealimentare, respectiv produse de \u00eengrijire personal\u0103 \u015fi a locuin\u0163ei. \u00cen primele nou\u0103 luni din acest an, v\u00e2nz\u0103rile de astfel de articole FMCG au crescut cu 16,2%, avansul fiind sus\u0163inut de fapt doar de scumpiri, pe o pia\u0163\u0103 unde consumul a sc\u0103zut, arat\u0103 datele companiei de cercetare de pia\u0163\u0103 NielsenIQ.<\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[510],"tags":[10719,56594,5593,7710,16054,6278,16055,16053,7171],"class_list":["post-222704","post","type-post","status-publish","format-standard","hentry","category-actualitate","tag-alcool","tag-alimentele","tag-apa","tag-bunuri-de-larg-consum","tag-detergent","tag-fmcg","tag-pasta-de-dinti","tag-sapun","tag-sucuri"],"_links":{"self":[{"href":"https:\/\/bm.dev.synology.me\/index.php?rest_route=\/wp\/v2\/posts\/222704","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/bm.dev.synology.me\/index.php?rest_route=\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/bm.dev.synology.me\/index.php?rest_route=\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/bm.dev.synology.me\/index.php?rest_route=\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/bm.dev.synology.me\/index.php?rest_route=%2Fwp%2Fv2%2Fcomments&post=222704"}],"version-history":[{"count":0,"href":"https:\/\/bm.dev.synology.me\/index.php?rest_route=\/wp\/v2\/posts\/222704\/revisions"}],"wp:attachment":[{"href":"https:\/\/bm.dev.synology.me\/index.php?rest_route=%2Fwp%2Fv2%2Fmedia&parent=222704"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/bm.dev.synology.me\/index.php?rest_route=%2Fwp%2Fv2%2Fcategories&post=222704"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/bm.dev.synology.me\/index.php?rest_route=%2Fwp%2Fv2%2Ftags&post=222704"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}