{"id":222698,"date":"2023-12-28T09:00:00","date_gmt":"2023-12-28T09:00:00","guid":{"rendered":"https:\/\/bm.dev.synology.me\/?p=222698"},"modified":"2023-12-28T09:00:00","modified_gmt":"2023-12-28T09:00:00","slug":"povestea-tinerilor-care-si-au-deschis-o-firma-unde-vand-unul-dintre-cele-mai-vechi-alimente-din-lume","status":"publish","type":"post","link":"https:\/\/bm.dev.synology.me\/?p=222698","title":{"rendered":"Povestea tinerilor care \u015fi-au deschis o firm\u0103 unde v\u00e2nd unul dintre cele mai vechi alimente din lume"},"content":{"rendered":"<p>\n<strong>Pe Alexandra \u015fi Andrei Mure\u015fan \u00eei pasioneaz\u0103 designul, dar au apetit \u015fi pentru experien\u0163ele culinare. Ea este designer full time, cu o experien\u0163\u0103 de opt ani \u00een domeniu, iar el se ocup\u0103 cu modelare \u015fi rand\u0103ri 3D. Anii petrecu\u0163i \u00een fa\u0163a monitoarelor i-au f\u0103cut s\u0103 caute noi preocup\u0103ri, unele care s\u0103-i \u0163in\u0103 departe de lumea digital\u0103 \u015fi mai aproape de satisfac\u0163ia cre\u0103rii unui lucru de la zero, manual. Este \u00eenceputul pove\u015ftii Roi Honey Goods.<\/strong><\/p>\n<p>\nPrima idee a fost s\u0103 se joace cu mierea crud\u0103 din stupina familiei. \u00cen toamna lui 2022, au creat \u015fi testat mai multe re\u0163ete, care au ajuns apoi la prieteni, pentru degustare. \u201eReac\u0163iile au fost pozitive, a\u015fa c\u0103 la \u00eenceputul anului 2023 am hot\u0103r\u00e2t ca vrem s\u0103 trecem la urm\u0103torul pas. Anul acesta am reu\u015fit s\u0103 finaliz\u0103m \u015fi s\u0103 perfec\u0163ion\u0103m produsele, s\u0103 ne deschidem firma \u015fi s\u0103 lans\u0103m magazinul online, roihoneygoods.com, unde clien\u0163ii pot s\u0103 achizi\u0163ioneze produsele noastre, dar pot \u015fi s\u0103 g\u0103seasc\u0103 re\u0163ete simple \u015fi s\u0103n\u0103toase pe care s\u0103 le \u00eencerce acas\u0103\u201d, povestesc cei doi tineri antreprenori.<\/p>\n<p>\n\u00cen ultimele luni, au \u00eencheiat \u015fi c\u00e2teva parteneriate cu alte afaceri care au aceea\u015fi pasiune pentru produse fabricate manual, dar \u015fi generatoare de profit. \u201eDeseori, atunci c\u00e2nd oamenii aleg s\u0103 consume miere, o cump\u0103r\u0103 din supermarketuri, acolo unde g\u0103sim de cele mai multe ori miere importat\u0103, iar \u015fansele ca aceasta s\u0103 fie contraf\u0103cut\u0103, potrivit unui studiu f\u0103cut de EFSA (Autoritatea European\u0103 pentru Siguran\u0163a Alimentar\u0103) sunt de 50%.<\/p>\n<p>\nCu brandul Roi, \u00eencerc\u0103m s\u0103 facem mierea mai atractiv\u0103 \u015fi mai vizibil\u0103 pentru un public care nu are contact direct cu lumea apicultorilor, nu particip\u0103 la t\u00e2rguri tradi\u0163ionale \u015fi nu frecventeaz\u0103 pie\u0163e unde g\u0103se\u015fti \u00een general genul acesta de produse, la calitate superioar\u0103.\u201d Roi Honey Goods este un brand prezent \u015fi activ \u00een mediul online, acolo fiind publicul pe care \u00eel \u0163intesc Alexandra \u015fi Andrei Mure\u015fan. Este vorba despre clien\u0163i cu v\u00e2rste \u00eentre 25 \u015fi 45 de ani, oameni care apreciaz\u0103 produsele locale \u015fi cump\u0103r\u0103 produse alimentare cu aten\u0163ie, nu compulsiv. \u201eAm \u00een\u0163eles ce \u00eenseamn\u0103 o strategie de brand \u015fi ce \u00eenseamn\u0103 s\u0103 te pozi\u0163ionezi \u00een pia\u0163\u0103, dar \u00een acela\u015fi timp am \u00eenv\u0103\u0163at \u015fi c\u0103 nu e nevoie mereu de investi\u0163ii mari \u015fi un buget nelimitat pentru a face acest lucru bine.\u201d P\u00e2n\u0103 acum, investi\u0163ia celor doi antreprenori este de circa 10.000 de euro, banii fiind aloca\u0163i pentru branding, materie prim\u0103, utilaje, ambalaje \u015fi magazinul online.<\/p>\n<p>\nTotul se \u00eent\u00e2mpl\u0103 \u00een satul Dezmir din jude\u0163ul Cluj, unde iau na\u015ftere cele dou\u0103 \u201ecolec\u0163ii\u201d de produse: pe de o parte, sunt diferite sortimente de miere crud\u0103 (de salc\u00e2m, de rapi\u0163\u0103, poliflor\u0103 \u015fi de tei), iar pe de de alt\u0103 parte sunt cremele tartinabile din miere crud\u0103 \u00een combina\u0163ie cu diferite ingrediente precum nuc\u0103, fistic, migdale, cacao sau scor\u0163i\u015foar\u0103. \u201eMierea noastr\u0103 este extras\u0103 manual, este natural\u0103 \u015fi nu con\u0163ine conservan\u0163i sau zah\u0103r ad\u0103ugat. Vindem \u00een principal online, prin magazinul roihoneygoods.com, dar produsele noastre se pot g\u0103si \u015fi \u00een magazine sau cafenele de specialitate din \u0163ar\u0103.<\/p>\n<p>\nPre\u0163urile variaz\u0103 \u00eentre 28 \u015fi 34 lei, \u00een func\u0163ie de produs \u015fi ingredientele utilizate.\u201d Noi sortimente Roi se anun\u0163\u0103 pentru perioada Cr\u0103ciunului, c\u00e2nd Alexandra \u015fi Andrei vor s\u0103 lanseze c\u00e2teva variet\u0103\u0163i \u00een edi\u0163ie limitat\u0103. Totul, \u00een timp ce jongleaz\u0103 \u015fi cu provoc\u0103rile de natur\u0103 legislativ\u0103 cu care vine, inevitabil, \u00eenfiin\u0163area unei firme. \u201eCele mai mari provoc\u0103ri pe care le-am \u00eent\u00e2mpinat p\u00e2n\u0103 acum au \u0163inut \u00een principal de procesele birocratice \u015fi contactul cu statul.<\/p>\n<p>\nNi se pare c\u0103 este destul de dificil s\u0103 fii antreprenor \u00een Rom\u00e2nia, deoarece calci pe un teren instabil \u015fi e greu s\u0103-\u0163i faci planuri pe termen mediu \u015fi lung.\u201d Pe l\u00e2ng\u0103 acestea, tot ceea ce \u0163ine de logistic\u0103, ambalaje, produc\u0163ie aduce obstacole \u00een plus, care le pun mintea la treab\u0103, dar, spun Alexandra \u015fi Andrei, asta scoate cele mai bune idei la iveal\u0103, a\u015fa c\u0103 \u00eencearc\u0103 s\u0103 se \u015fi bucure de procesul cre\u015fterii.<\/p>\n<p>\n<img decoding=\"async\" alt=\"\" src=\"http:\/\/storage0.dms.mpinteractiv.ro\/media\/401\/341\/5846\/22222921\/2\/roi-honey-goods-1.jpg?height=411&#038;width=620\" style=\"width: 620px; height: 411px;\" \/><\/p>\n<p>\n&nbsp;<\/p>\n<p>\n<em><strong><span style=\"color:#3399ff;\">Pre\u0163urile variaz\u0103 \u00eentre 28 \u015fi 34 lei, \u00een func\u0163ie de produs \u015fi ingredientele utilizate.<\/span><\/strong><\/em><\/p>\n<p>\n<em><strong><span style=\"color:#3399ff;\"><img decoding=\"async\" alt=\"\" src=\"http:\/\/storage0.dms.mpinteractiv.ro\/media\/401\/341\/5846\/22222921\/4\/roi-honey-goods-4.jpg?height=411&#038;width=620\" style=\"width: 620px; height: 411px;\" \/><\/span><\/strong><\/em><\/p>\n<p>\n<img decoding=\"async\" alt=\"\" src=\"http:\/\/storage0.dms.mpinteractiv.ro\/media\/401\/341\/5846\/22222921\/3\/roi-honey-goods-2.jpg?height=411&#038;width=620\" style=\"width: 620px; height: 411px;\" \/><\/p>\n<p>\n<em><strong><span style=\"color:#3399ff;\">Noi sortimente Roi se anun\u0163\u0103 pentru perioada Cr\u0103ciunului, c\u00e2nd Alexandra \u015fi Andrei vor s\u0103 lanseze c\u00e2teva variet\u0103\u0163i \u00een edi\u0163ie limitat\u0103.<\/span><\/strong><\/em><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Pe Alexandra \u015fi Andrei Mure\u015fan \u00eei pasioneaz\u0103 designul, dar au apetit \u015fi pentru experien\u0163ele culinare. Ea este designer full time, cu o experien\u0163\u0103 de opt ani \u00een domeniu, iar el se ocup\u0103 cu modelare \u015fi rand\u0103ri 3D. Anii petrecu\u0163i \u00een fa\u0163a monitoarelor i-au f\u0103cut s\u0103 caute noi preocup\u0103ri, unele care s\u0103-i \u0163in\u0103 departe de lumea [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[511,7211,512],"tags":[81,6185,15712,255,7179,10007,20273,56049],"class_list":["post-222698","post","type-post","status-publish","format-standard","hentry","category-afaceri","category-comert","category-revista-bm","tag-afaceri","tag-afaceri-de-la-zero","tag-ambalaje","tag-antreprenori","tag-brand","tag-designer","tag-miere","tag-roi-honey-goods"],"_links":{"self":[{"href":"https:\/\/bm.dev.synology.me\/index.php?rest_route=\/wp\/v2\/posts\/222698","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/bm.dev.synology.me\/index.php?rest_route=\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/bm.dev.synology.me\/index.php?rest_route=\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/bm.dev.synology.me\/index.php?rest_route=\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/bm.dev.synology.me\/index.php?rest_route=%2Fwp%2Fv2%2Fcomments&post=222698"}],"version-history":[{"count":0,"href":"https:\/\/bm.dev.synology.me\/index.php?rest_route=\/wp\/v2\/posts\/222698\/revisions"}],"wp:attachment":[{"href":"https:\/\/bm.dev.synology.me\/index.php?rest_route=%2Fwp%2Fv2%2Fmedia&parent=222698"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/bm.dev.synology.me\/index.php?rest_route=%2Fwp%2Fv2%2Fcategories&post=222698"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/bm.dev.synology.me\/index.php?rest_route=%2Fwp%2Fv2%2Ftags&post=222698"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}