{"id":222484,"date":"2023-12-19T10:00:00","date_gmt":"2023-12-19T10:00:00","guid":{"rendered":"https:\/\/bm.dev.synology.me\/?p=222484"},"modified":"2023-12-19T10:00:00","modified_gmt":"2023-12-19T10:00:00","slug":"arctic-sustenabilitatea-ca-model-de-business","status":"publish","type":"post","link":"https:\/\/bm.dev.synology.me\/?p=222484","title":{"rendered":"Arctic \u2013 sustenabilitatea ca model de business"},"content":{"rendered":"

\n\u00cen 2023, Arctic \u015fi-a consolidat pozi\u0163ia de lider pe pia\u0163a autohton\u0103 de electrocasnice, un rezultat al strategiei sale pe termen lung axat\u0103 pe digitalizare, sustenabilitate \u015fi Industry 4.0.<\/p>\n

\nCompania Arctic a integrat sustenabilitatea ca parte central\u0103 a modelului s\u0103u de afaceri, de la dezvoltarea tehnologic\u0103 durabil\u0103 p\u00e2n\u0103 la asumarea responsabilit\u0103\u0163ii sociale. Se poate spune c\u0103 este o companie deschiz\u0103toare de drumuri la nivel regional \u00een materie de smart manufacturing \u015fi de produc\u0163ie cu impact sc\u0103zut asupra mediului. Fabrica de ma\u015fini de sp\u0103lat rufe Arctic din Ulmi, prima fabric\u0103 Industry 4.0 din \u0163ar\u0103, a fost inclus\u0103 de Forumul Economic Mondial pe lista celor mai verzi unit\u0103\u0163i de produc\u0163ie Industry 4.0 din lume. \u00cen 2023, Arctic a crescut capacitatea fotovoltaic\u0103 la fabrica din Ulmi \u015fi a finalizat cu succes instalarea de panouri fotovoltaice la fabrica de frigidere din G\u0103e\u015fti, reconfirm\u00e2nd angajamentul companiei pentru un viitor mai verde. Reducerea emisiilor de carbon, diminuarea consumului de energie, ap\u0103 \u015fi de materie prim\u0103, precum \u015fi reducerea polu\u0103rii cu plastic sunt principalele direc\u0163ii pe care compania le urm\u0103re\u015fte. Totodat\u0103, Arctic \u015fi-a asumat responsabilitatea de a promova educa\u0163ia pentru sustenabilitate \u00een Rom\u00e2nia, prin campanii menite s\u0103 ofere solu\u0163ii la supraconsumul de textile sau s\u0103 eviden\u0163ieze importan\u0163a consumului de alimente de sezon, de la produc\u0103torii locali.<\/p>\n

\nMisiunea Arctic r\u0103m\u00e2ne aceea de a democratiza tehnologia, f\u0103c\u00e2nd posibil un stil de via\u0163\u0103 sustenabil, prin electrocasnice inovatoare, cu un raport calitate-pre\u0163 c\u00e2t mai bun. Astfel, conform studiului Euromonitor International Limited, Consumer Appliances edi\u0163ia 2023, Arctic s-a men\u0163inut pe primul loc \u00een preferin\u0163ele rom\u00e2nilor ca v\u00e2nz\u0103ri, \u00een categoria electrocasnicelor mari.<\/p>\n

\n\u201e<\/em>Cred cu t\u0103rie \u00een poten\u0163ialul \u0163\u0103rii de a deveni lider \u00een numeroase domenii, iar smart manufacturing este unul dintre ele. \u00cen acela\u015fi timp, sunt convins c\u0103 sustenabilitatea este esen\u0163ial\u0103 ca motor al Rom\u00e2niei de m\u00e2ine. Av\u00e2nd \u00een vedere istoria Arctic \u015fi pozi\u0163ia de lider pe pia\u0163a de electrocasnice mari, eforturile noastre se concentreaz\u0103 pe adoptarea la scar\u0103 larg\u0103 a sustenabilit\u0103\u0163ii, de la crearea de fabrici net-zero la influen\u0163area comportamentelor de consum. Evolu\u0103m odat\u0103 cu rom\u00e2nii \u015fi le mul\u0163umim pentru c\u0103 ne sunt al\u0103turi an dup\u0103 an\u201d<\/em>, a declarat Murat B\u00fcy\u00fckerk, Chief Executive Officer Arctic.<\/p>\n

\n\"\"<\/p>\n

\nCompania Arctic a ob\u0163inut certificarea interna\u0163ional\u0103 Best Places to Work 2023, fiind recunoscut\u0103 drept unul dintre angajatorii de top din Rom\u00e2nia.<\/p>\n

\n\u201eSuntem foarte m\u00e2ndri de faptul c\u0103 Arctic se num\u0103r\u0103 printre cei mai aprecia\u0163i angajatori din \u0163ar\u0103, o confirmare a faptului c\u0103 am creat un mediu de lucru motivant \u015fi inspira\u0163ional. Este un privilegiu s\u0103 lucrez al\u0103turi de oameni care pun pasiune \u00een tot ceea ce fac, anima\u0163i de dorin\u0163a de a crea plus-valoare pentru societate \u015fi pentru genera\u0163iile viitoare, \u00eencuraj\u00e2nd un stil de via\u0163\u0103 sustenabil<\/em>\u201d, a ad\u0103ugat CEO-ul Arctic.<\/p>\n

\nCompania implementeaz\u0103 programe de dezvoltare pentru angaja\u0163i, urm\u00e2nd at\u00e2t ultimele tendin\u0163e \u00een materie de tehnologie \u015fi digitalizare, c\u00e2t \u015fi ini\u0163iative privind s\u0103n\u0103tatea fizic\u0103 \u015fi mintal\u0103, cum ar fi Arctic Wellcare Journey. \u00cen plus, Arctic furnizeaz\u0103 sesiuni de instruire astfel \u00eenc\u00e2t \u00eentreg personalul, inclusiv stagiarii, subcontractorii \u015fi angaja\u0163ii temporari s\u0103 poat\u0103 contribui la atingerea \u0163intelor de sustenabilitate ale companiei. De asemenea, Arctic sus\u0163ine mi\u015fcarea pentru egalitatea de gen \u00een tehnologie \u015fi inovare prin proiecte ca Women inTech sau Arctic Women Community. Totodat\u0103, compania este implicat\u0103 \u00een numeroase ini\u0163iative ce \u0163in de educa\u0163ie, de la \u00eenv\u0103\u0163\u0103m\u00e2ntul dual la cel postuniversitar.<\/p>\n

\n <\/p>\n","protected":false},"excerpt":{"rendered":"

ADVERTORIAL<\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[510],"tags":[10584,235,272,7144,280,5229],"class_list":["post-222484","post","type-post","status-publish","format-standard","hentry","category-actualitate","tag-arctic","tag-business","tag-companie","tag-electrocasnice","tag-fabrica","tag-model"],"_links":{"self":[{"href":"https:\/\/bm.dev.synology.me\/index.php?rest_route=\/wp\/v2\/posts\/222484","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/bm.dev.synology.me\/index.php?rest_route=\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/bm.dev.synology.me\/index.php?rest_route=\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/bm.dev.synology.me\/index.php?rest_route=\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/bm.dev.synology.me\/index.php?rest_route=%2Fwp%2Fv2%2Fcomments&post=222484"}],"version-history":[{"count":0,"href":"https:\/\/bm.dev.synology.me\/index.php?rest_route=\/wp\/v2\/posts\/222484\/revisions"}],"wp:attachment":[{"href":"https:\/\/bm.dev.synology.me\/index.php?rest_route=%2Fwp%2Fv2%2Fmedia&parent=222484"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/bm.dev.synology.me\/index.php?rest_route=%2Fwp%2Fv2%2Fcategories&post=222484"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/bm.dev.synology.me\/index.php?rest_route=%2Fwp%2Fv2%2Ftags&post=222484"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}