{"id":222432,"date":"2023-12-17T19:44:24","date_gmt":"2023-12-17T19:44:24","guid":{"rendered":"https:\/\/bm.dev.synology.me\/?p=222432"},"modified":"2023-12-17T19:44:24","modified_gmt":"2023-12-17T19:44:24","slug":"daniel-craciun-ceo-si-fondator-al-lensa-studiem-toate-optiunile-de-finantare-insa-pentru-urmatorii-ani-cred-ca-lensa-isi-va-pastra-independenta","status":"publish","type":"post","link":"https:\/\/bm.dev.synology.me\/?p=222432","title":{"rendered":"Daniel Cr\u0103ciun, CEO \u015fi fondator al Lensa: Studiem toate op\u0163iunile de finan\u0163are, \u00eens\u0103 pentru urm\u0103torii ani cred c\u0103 Lensa \u00ee\u015fi va p\u0103stra independen\u0163a"},"content":{"rendered":"

\n\u2666<\/span> Retailerul de optic\u0103 Lensa a fost fondat \u00een 2013 ca un magazin online, iar ast\u0103zi sub acest brand exist\u0103 peste 80 de unit\u0103\u0163i offline, pe l\u00e2ng\u0103 unitatea virtual\u0103 ini\u0163ial\u0103 \u2666<\/span> Recent, compania a f\u0103cut primul pas \u00een afara \u0163\u0103rii prin deschiderea primelor magazine \u00een Chi\u015fin\u0103u, Republica Moldova.<\/strong><\/em><\/p>\n

\nDaniel Cr\u0103ciun, CEO \u015fi fon\u00adda\u00adtor al retailerului de optic\u0103 Lensa, pariaz\u0103 pe o cre\u015ftere accelerat\u0103 a pie\u0163ei autohtone de profil \u00een urm\u0103to\u00adrii anii, ca urmare a schimb\u0103rii com\u00adportamentului de consum \u015fi a unei griji suplimentare pe care rom\u00e2nii o acord\u0103 propriei vederi.<\/p>\n

\n\u201ePia\u0163a de optic\u0103 este \u015fi va fi \u00een cre\u015ftere rapid\u0103. \u00cen prezent, estim\u0103m c\u0103 cifra de afaceri a pie\u0163ei locale de op\u00adtic\u0103 medical\u0103 din Rom\u00e2nia este undeva la circa 400 de milioane de euro \u015fi ne a\u015ftept\u0103m s\u0103 ajung\u0103 la<\/p>\n

\n600 de milioane de euro \u00een urm\u0103torii zece ani\u201c, spune el. Avansul de 50% al v\u00e2nz\u0103rilor va veni \u015fi \u00een condi\u0163iile \u00een care tot mai mul\u0163i oameni au nevoie de ochelari de vedere, nu doar de soare, dat fiind c\u0103 petrec foarte mult timp \u00een fa\u0163a ecranelor, fapt care le afecteaz\u0103 s\u0103n\u0103tatea ochilor.<\/p>\n

\n\u201ePeste zece ani, \u00eemi doresc s\u0103 tr\u0103\u00adiesc \u00eentr-o Rom\u00e2nie \u00een care oamenii v\u0103d mai bine \u015fi \u00een\u0163eleg pe deplin im\u00adportan\u0163a verific\u0103rii anuale a vederii, iar noi, la Lensa, s\u0103 ne fi dep\u0103\u015fit o\u00adbiec\u00adtivul de a le oferi oamenilor peste 10 milioane de consulta\u0163ii gratuite.\u201c<\/p>\n

\nDe regul\u0103, retailerii mari de optic\u0103 medical\u0103 ofer\u0103 consulta\u0163ii gratuite pacien\u0163ilor care apoi vin s\u0103 cumpere ochelari tot de la ei. \u00cen cazul Lensa, ochelarii de vedere reprezint\u0103 70% din v\u00e2nz\u0103ri.<\/p>\n

\nPe pia\u0163a de optic\u0103 medical\u0103, lupta se d\u0103 \u00eentre c\u00e2\u0163iva juc\u0103tori mari, precum Optical Investment Group (grup sub umbrela c\u0103ruia se g\u0103sesc re\u0163elele OPTIblu \u015fi Optiplaza), Opticris sau Lensa \u015fi \u00eentre multe afaceri antrepre\u00adnoriale mici, cu 1-2 cabinete fiecare. Pia\u0163a este astfel foarte fragmentat\u0103 \u015fi concentrat\u0103 la v\u00e2rf.<\/p>\n

\nRetailerul de optic\u0103 Lensa a fost fondat \u00een 2013 ca un magazin online, iar ast\u0103zi sub acest brand exist\u0103 peste 80 de unit\u0103\u0163i offline, pe l\u00e2ng\u0103 unita\u00adtea virtual\u0103 ini\u0163ial\u0103. Compania se ex\u00adtin\u00adde rapid \u00een offline, doar \u00een primele \u015fase luni ale acestui an, 17 magazine sub brandul Lensa au fost deschise \u00een \u0163ar\u0103, ritmul de dezvoltare fiind mult peste a\u015ftept\u0103rile ini\u0163iale.<\/p>\n

\n\u00cen a doua parte a lui 2023, expansiunea rapid\u0103 a continuat.<\/p>\n

\nRecent, compania a f\u0103cut \u015fi primul pas \u00een afara \u0163\u0103rii prin deschiderea unor magazine \u00een Chi\u015fin\u0103u, Republica Moldova, iar acum \u00een vizor e o alt\u0103 \u0163ar\u0103 din regiune. \u00cen total, dincolo de Prut sunt deja patru magazine.<\/p>\n

\n\u201eLensa prive\u015fte c\u0103tre urm\u0103torii zece ani cu \u00eencredere \u015fi cu o dorin\u0163\u0103 puternic\u0103 de a ajunge \u00een top trei juc\u0103tori ai industriei de optic\u0103 de la nivel european sau, de ce nu, de la nivel mondial. Pentru a materializa acest plan, construim o echip\u0103 puternic\u0103, agil\u0103, ne extindem rapid re\u0163eaua de magazine \u015fi ne asigur\u0103m c\u0103 nu rat\u0103m nicio oportunitate care ne-ar putea duce la urm\u0103torul nivel de performan\u0163\u0103.\u201c<\/p>\n

\nChiar dac\u0103 retailerul a \u00eenceput ca un business \u00een online, offline-ul fiind dezvoltat ulterior, magazinul virtual mai reprezint\u0103 ast\u0103zi doar 25-30% din business. Magazinele fizice au atras tot mai mul\u0163i clien\u0163i datorit\u0103 consulta\u0163iilor oftalmologice gratuite.<\/p>\n

\nCompania Tensa Art Design, cea care opereaz\u0103 businessul, a ob\u0163inut \u00een 2022 afaceri de 133 mil. lei, plus 68%.<\/p>\n

\nCre\u015fterea accelerat\u0103 a businessului a f\u0103cut ca mai mul\u0163i investitori – strategici sau financiari – s\u0103 \u00ee\u015fi \u00eentoarc\u0103 fa\u0163a c\u0103tre Lensa, conform datelor ZF. De altfel, sursele din pia\u0163\u0103 spun chiar c\u0103 s-a discutat listarea retailerului la burs\u0103.<\/p>\n

\nDaniel Cr\u0103ciun afirm\u0103 \u00eens\u0103 c\u0103 \u00een urm\u0103torii ani compania \u00ee\u015fi va p\u0103stra independen\u0163a.<\/p>\n

\n\u201eStudiem toate op\u0163iunile de finan\u0163are, \u00eens\u0103 pentru urm\u0103torii ani, cred c\u0103 Lensa \u00ee\u015fi va p\u0103stra independen\u0163a, pentru c\u0103 ne place s\u0103 facem lucrurile a\u015fa cum sim\u0163im \u015fi avem deja experien\u0163\u0103 de autonomie deplin\u0103 dob\u00e2ndit\u0103 \u00een primii zece ani de existen\u0163\u0103, din care am \u00eenv\u0103\u0163at extrem de multe lucruri utile pentru cel pu\u0163in urm\u0103torii zece ani.\u201c<\/p>\n","protected":false},"excerpt":{"rendered":"

Daniel Cr\u0103ciun, CEO \u015fi fon\u00adda\u00adtor al retailerului de optic\u0103 Lensa, pariaz\u0103 pe o cre\u015ftere accelerat\u0103 a pie\u0163ei autohtone de profil \u00een urm\u0103to\u00adrii anii, ca urmare a schimb\u0103rii com\u00adportamentului de consum \u015fi a unei griji suplimentare pe care rom\u00e2nii o acord\u0103 propriei vederi.<\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[510],"tags":[56527,472,56528],"class_list":["post-222432","post","type-post","status-publish","format-standard","hentry","category-actualitate","tag-daniel-craciun","tag-finantare","tag-lensa"],"_links":{"self":[{"href":"https:\/\/bm.dev.synology.me\/index.php?rest_route=\/wp\/v2\/posts\/222432","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/bm.dev.synology.me\/index.php?rest_route=\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/bm.dev.synology.me\/index.php?rest_route=\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/bm.dev.synology.me\/index.php?rest_route=\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/bm.dev.synology.me\/index.php?rest_route=%2Fwp%2Fv2%2Fcomments&post=222432"}],"version-history":[{"count":0,"href":"https:\/\/bm.dev.synology.me\/index.php?rest_route=\/wp\/v2\/posts\/222432\/revisions"}],"wp:attachment":[{"href":"https:\/\/bm.dev.synology.me\/index.php?rest_route=%2Fwp%2Fv2%2Fmedia&parent=222432"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/bm.dev.synology.me\/index.php?rest_route=%2Fwp%2Fv2%2Fcategories&post=222432"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/bm.dev.synology.me\/index.php?rest_route=%2Fwp%2Fv2%2Ftags&post=222432"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}