\nCompania italian\u0103 Campari a acceptat joi s\u0103 cumpere casa francez\u0103 istoric\u0103 de coniac Courvoisier de la Beam Suntory pentru 1,2 miliarde de dolari, marc\u00e2nd astfel un mare pas spre brandy prin cea mai mare achizi\u0163ie \u00eenregistrat\u0103 de Campari, scrie Reuters. <\/p>\n
\nAchizi\u0163ia unui brandy de cognac din top patru este \u00eencununarea realiz\u0103rilor directorului general Bob Kunze-Concewitz, care urmeaz\u0103 s\u0103 plece anul viitor dup\u0103 ce a condus Campari printr-o lung\u0103 list\u0103 de tranzac\u0163ii, inclusiv achizi\u0163ionarea Grand Marnier pentru 490 de milioane de euro \u00een 2016.<\/p>\n
\n“Cr\u0103ciunul a venit mai devreme pentru Campari \u00een acest an”, a declarat Kunze-Concewitz anali\u015ftilor.<\/p>\n
\nGrupul italian, care vrea ca jum\u0103tate din cre\u015fterea sa s\u0103 fie alimentat\u0103 de achizi\u0163ii, \u00een timp ce \u00eencearc\u0103 s\u0103 devin\u0103 un concurent mai serios pentru gigan\u0163ii din domeniul b\u0103uturilor spirtoase Diageo (DGE.L) \u015fi Pernod Ricard (PERP.PA), a declarat c\u0103 cognacul va deveni acum a patra parte important\u0103 a grupului, al\u0103turi de aperitive, bourbon \u015fi tequila.<\/p>\n
\nCampari de\u0163inea anterior doar un singur brand mai mic de cognac, Bisquit, potrivit site-ului s\u0103u, de\u015fi Grand Marnier, un amestec de cognac \u015fi lichior de portocale, este o parte esen\u0163ial\u0103 a portofoliului s\u0103u.<\/p>\n
\nTranzac\u0163ia va consolida prezen\u0163a Campari \u00een Statele Unite, care reprezint\u0103 55% din v\u00e2nz\u0103rile Courvoisier, \u015fi ofer\u0103 un poten\u0163ial de transformare \u00een regiunea Asia-Pacific – de asemenea, o pia\u0163\u0103 mare de cognac, condus\u0103 de China.<\/p>\n","protected":false},"excerpt":{"rendered":"
Compania italian\u0103 Campari a acceptat joi s\u0103 cumpere casa francez\u0103 istoric\u0103 de coniac Courvoisier de la Beam Suntory pentru 1,2 miliarde de dolari, marc\u00e2nd astfel un mare pas spre brandy prin cea mai mare achizi\u0163ie \u00eenregistrat\u0103 de Campari, scrie Reuters. Achizi\u0163ia unui brandy de cognac din top patru este \u00eencununarea realiz\u0103rilor directorului general Bob Kunze-Concewitz, […]<\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[510],"tags":[470,7145],"class_list":["post-222394","post","type-post","status-publish","format-standard","hentry","category-actualitate","tag-cumparare","tag-italian"],"_links":{"self":[{"href":"https:\/\/bm.dev.synology.me\/index.php?rest_route=\/wp\/v2\/posts\/222394","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/bm.dev.synology.me\/index.php?rest_route=\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/bm.dev.synology.me\/index.php?rest_route=\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/bm.dev.synology.me\/index.php?rest_route=\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/bm.dev.synology.me\/index.php?rest_route=%2Fwp%2Fv2%2Fcomments&post=222394"}],"version-history":[{"count":0,"href":"https:\/\/bm.dev.synology.me\/index.php?rest_route=\/wp\/v2\/posts\/222394\/revisions"}],"wp:attachment":[{"href":"https:\/\/bm.dev.synology.me\/index.php?rest_route=%2Fwp%2Fv2%2Fmedia&parent=222394"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/bm.dev.synology.me\/index.php?rest_route=%2Fwp%2Fv2%2Fcategories&post=222394"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/bm.dev.synology.me\/index.php?rest_route=%2Fwp%2Fv2%2Ftags&post=222394"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}