{"id":222332,"date":"2023-12-13T19:44:40","date_gmt":"2023-12-13T19:44:40","guid":{"rendered":"https:\/\/bm.dev.synology.me\/?p=222332"},"modified":"2026-04-10T09:01:46","modified_gmt":"2026-04-10T09:01:46","slug":"kinga-daradics-devine-ceo-al-emag-ungaria-piata-unde-retailerul-online-a-finalizat-recent-o-investitie-de-100-mil-euro-misiunea-ei-va-fi-sa-consolideze-pozitia-companiei","status":"publish","type":"post","link":"https:\/\/bm.dev.synology.me\/?p=222332","title":{"rendered":"Kinga Daradics devine CEO al eMAG Ungaria, pia\u0163\u0103 unde retailerul online a finalizat recent o investi\u0163ie de 100 mil. euro: misiunea ei va fi s\u0103 consolideze pozi\u0163ia companiei"},"content":{"rendered":"<p>\n<em><strong><span style=\"color:#b22222\">\u2666<\/span> \u00cen 2011, Kinga Daradics devenea cel mai t\u00e2n\u0103r CEO din industria petrolier\u0103 local\u0103, la numai 30 de ani prelu\u00e2nd fr\u00e2iele MOL Rom\u00e2nia.<\/strong><\/em><\/p>\n<p>\nKinga Daradics, cunoscut\u0103 pe plan local pentru mandatul s\u0103u de CEO al MOL Rom\u00e2\u00adnia, una dintre cele mai puternice companii din pia\u0163a petrolier\u0103 local\u0103, a preluat de luna aceasta func\u0163ia de CEO al eMAG Ungaria.<\/p>\n<p>\n\u201e\u00cen ultimii ani, eMAG \u015fi-a consolidat con\u00adtinuu prezen\u0163a \u00een Ungaria, prin \u00eembun\u0103\u00adt\u0103\u0163irea infrastructurii logistice \u015fi de livrare. Compania \u015fi-a deschis recent propria baz\u0103 logistic\u0103 automatizat\u0103 \u00een Dunaharaszti. \u00cen urma atingerii acestui prag, eMAG anun\u0163\u0103 \u015fi o schimbare important\u0103 \u00een conducerea eMAG Ungaria: din decembrie 2023, Da\u00adniel Spiridon (fostul CEO) va fi responsabil de managementul regional al Fashion Days (platforma online axat\u0103 pe mod\u0103 a eMAG Group), \u00een timp ce Kinga Daradics va fi noul director general al filialei din Ungaria\u201c, a anun\u0163at compania.<\/p>\n<p>\n\u00cen 2011, Kinga Daradics devenea cel mai t\u00e2n\u0103r CEO din industria petrolier\u0103 lo\u00adcal\u0103, la numai 30 de ani prelu\u00e2nd fr\u00e2iele MOL Rom\u00e2nia. La acel moment, MOL Rom\u00e2nia era un business de 560 de milioane de euro, cu o cot\u0103 de pia\u0163\u0103 de 11% \u015fi 127 de benzin\u0103rii. \u00cen mai 2014, MOL a cump\u0103rat cele 42 de sta\u0163ii Agip prin care italienii de la ENI erau prezen\u0163i pe pia\u0163a local\u0103. Un an mai t\u00e2rziu, MOL a adus \u00een Rom\u00e2nia con\u00adcep\u00adtul Fresh Corner, un concept de benzin\u0103rie unde clien\u0163ii g\u0103sesc, pe l\u00e2ng\u0103 combustibil, \u015fi produse din gama cump\u0103r\u0103turilor zilnice, un accent foarte puternic fiind pus pe partea de cafea. \u00cen 2016, la finalizarea mandatului s\u0103u MOL ajunsese la peste 200 de benzin\u0103rii \u015fi un rulaj de peste un miliard de euro, cu o cot\u0103 de pa\u0163\u0103 de aproape 20%.<\/p>\n<p>\nDup\u0103 finalizarea mandatului, \u00een 2016, Kinga Daradics a preluat func\u0163ia de director de platforme \u015fi solu\u0163ii integrate la nivelul grupului MOL, cu sediul \u00een Budapesta. Din acest moment a devenit vizibil\u0103 orientarea sa spre zona de tehnologie, transformare di\u00adgi\u00adtal\u0103, dezvoltare software \u015fi fintech. Kinga Daradics a studiat la mai multe institu\u0163ii na\u0163ionale \u015fi interna\u0163ionale de \u00eenv\u0103\u0163\u0103m\u00e2nt superior, inclusiv Harvard Business School, Thunderbird Arizona, Universitatea din Sheffield \u015fi Universitatea Corvinus.<\/p>\n<p>\n\u201eeMAG Ungaria este cea mai impor\u00adtan\u00adt\u0103 platform\u0103 de comer\u0163 online din Unga\u00adria, iar conducerea acestei companii repre\u00adzint\u0103 o o\u00adportunitate unic\u0103 pentru mine. Este o provo\u00adcare deosebit de important\u0103 pentru mine fap\u00adtul c\u0103 la eMAG nu ne concentr\u0103m doar pe propria cre\u015ftere, ci ne-am asumat \u015fi sar\u00adcina de a dezvolta \u00eentregul ecosistem in\u00adtern de comer\u0163 online\u201c, a declarat Kinga Daradics.<\/p>\n<p>\nPotrivit informa\u0163iilor eMAG, compania are acum \u00een Ungaria 800 de angaja\u0163i \u015fi un business de circa 330 de milioane de euro.<\/p>\n<p>\n\u201eObiectivele sale includ consolidarea po\u00adzi\u0163iei de lider de pia\u0163\u0103 a companiei, \u00eembu\u00adn\u0103\u00adt\u0103\u0163irea experien\u0163ei de cump\u0103r\u0103turi pentru clien\u0163ii eMAG \u015fi asistarea partenerilor comer\u00adciali maghiari pentru a ajunge pe pia\u0163a forma\u00adt\u0103 din 35 de milioane de consumatori din regi\u00adune\u201c, a mai precizat compania. P\u00e2n\u0103 la \u00eenchi\u00adderea edi\u0163iei, Kinga Daradics nu a putut fi contactat\u0103 pentru declara\u0163ii suplimentare.<\/p>\n<p>\n\u201e\u00cei ur\u0103m bun venit King\u0103i Daradics \u00een noul s\u0103u rol de CEO al eMAG Ungaria \u015fi suntem \u00eencrez\u0103tori c\u0103 solidele sale cuno\u015ftin\u0163e despre pia\u0163a maghiar\u0103 vor completa know-how-ul nostru regional de comer\u0163 electronic \u015fi investi\u0163iile \u00een tehnologie \u015fi infrastructur\u0103 logistic\u0103\u201c, a spus la r\u00e2ndul s\u0103u Tudor Manea, CEO-ul eMAG Group.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Kinga Daradics, cunoscut\u0103 pe plan local pentru mandatul s\u0103u de CEO al MOL Rom\u00e2\u00adnia, una dintre cele mai puternice companii din pia\u0163a petrolier\u0103 local\u0103, a preluat de luna aceasta func\u0163ia de CEO al eMAG Ungaria.<\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[510],"tags":[7168,125,59,36117,11137,7139,7169],"class_list":["post-222332","post","type-post","status-publish","format-standard","hentry","category-actualitate","tag-benzinarii","tag-ceo","tag-emag","tag-kinga-daradics","tag-mandat","tag-mol","tag-ungaria"],"_links":{"self":[{"href":"https:\/\/bm.dev.synology.me\/index.php?rest_route=\/wp\/v2\/posts\/222332","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/bm.dev.synology.me\/index.php?rest_route=\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/bm.dev.synology.me\/index.php?rest_route=\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/bm.dev.synology.me\/index.php?rest_route=\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/bm.dev.synology.me\/index.php?rest_route=%2Fwp%2Fv2%2Fcomments&post=222332"}],"version-history":[{"count":1,"href":"https:\/\/bm.dev.synology.me\/index.php?rest_route=\/wp\/v2\/posts\/222332\/revisions"}],"predecessor-version":[{"id":222347,"href":"https:\/\/bm.dev.synology.me\/index.php?rest_route=\/wp\/v2\/posts\/222332\/revisions\/222347"}],"wp:attachment":[{"href":"https:\/\/bm.dev.synology.me\/index.php?rest_route=%2Fwp%2Fv2%2Fmedia&parent=222332"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/bm.dev.synology.me\/index.php?rest_route=%2Fwp%2Fv2%2Fcategories&post=222332"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/bm.dev.synology.me\/index.php?rest_route=%2Fwp%2Fv2%2Ftags&post=222332"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}