\nC\u00e2nd Anushka Purohit avea doar 10 ani, a fost \u015focat\u0103 un barman de la Starbucks care arunca la gunoi resturile de pr\u0103jituri \u015fi sandvi\u015furi, scrie CNBC.<\/p>\n
\nUn deceniu mai t\u00e2rziu, aceast\u0103 amintire a ajutat-o s\u0103 o inspire s\u0103 lanseze un startup care transform\u0103 surplusul de p\u00e2ine \u00een bere artizanal\u0103.<\/p>\n
\n\u201eC\u00e2nd te duci la micul dejun servit la hotel, au o p\u00e2ine tartinabil\u0103. \u00cen avion, toat\u0103 lumea prime\u015fte o felie de p\u00e2ine \u015fi o sticl\u0103 de ap\u0103. P\u00e2inea este at\u00e2t de comun\u0103 \u015fi \u00een toate mesele pe care le avem, motiv pentru care o mare parte din ea este aruncat\u0103\u201d, a declarat Purohit, acum \u00een v\u00e2rst\u0103 de 23 de ani<\/p>\n
\nPurohit \u015fi trei colegi de facultate au avut aceast\u0103 idee \u00een timp ce erau bloca\u0163i la studii online \u00een timpul protestelor din Hong Kong \u015fi a bloc\u0103rii pe fondul pandemiei prin care a trecut ora\u015ful.<\/p>\n
\n\u201eTo\u0163i prietenii no\u015ftri consumau alcool. A\u015fa c\u0103 am decis s\u0103 producem alcool \u00een locul lor \u015fi s\u0103 devenim copiii cool din cartier\u201d, a spus Purohit cu sinceritate.<\/p>\n
\nAce\u015ftia au cump\u0103rat un kit de fabricare a berii \u00een valoare de 156 de dolari de pe Amazon \u015fi au experimentat timp de trei s\u0103pt\u0103m\u00e2ni \u00eenainte de a face bere din resturi de p\u00e2ine.<\/p>\n
\n\u201eBerea nu a fost bun\u0103 c\u00e2nd am \u00eencercat-o pentru prima dat\u0103, dar ne-a f\u0103cut s\u0103 ne d\u0103m seama c\u0103 aceast\u0103 idee poate func\u0163iona\u201d, a spus ea.<\/p>\n
\nEchipa a avut nevoie de aproximativ \u015fase luni pentru a perfec\u0163iona re\u0163eta \u00eenainte de a lansa Breer \u00een 2020.<\/p>\n
\n\u00cen afar\u0103 de o bere pale ale \u015fi o bere acr\u0103 cu hibiscus, compania vinde, de asemenea, beri care prezint\u0103 arome precum tart\u0103 cu ou\u0103 \u015fi bolo bao, sau chifl\u0103 cu ananas – un omagiu adus scenei alimentare vibrante din Hong Kong.<\/p>\n
\nCompania a declarat c\u0103 a ob\u0163inut venituri de 2,5 milioane de dolari HK \u00een ultimii doi ani. Breer a declarat c\u0103 a atins deja v\u00e2nz\u0103ri de 1,8 milioane de dolari HK \u00een acest an \u015fi se a\u015fteapt\u0103 la profituri de 1,2 milioane de dolari HK.<\/p>\n
\nStart-up-ul nu a ob\u0163inut nicio finan\u0163are, dar a c\u00e2\u015ftigat aproximativ 6 milioane de dolari HK prin intermediul unor competi\u0163ii pentru startup-uri \u015fi antreprenori, f\u0103r\u0103 a oferi capital propriu.<\/p>\n
\nExtinderea \u00een str\u0103in\u0103tate nu este \u00eenc\u0103 \u00een c\u0103r\u0163i, iar Purohit a spus c\u0103 aceasta se va \u00eent\u00e2mpla doar dac\u0103 se poate realiza \u00een mod durabil.<\/p>\n
\n\u201eNu vom lucra \u00een afara Hong Kong-ului, ci am prefera s\u0103 lucr\u0103m cu brut\u0103rii \u015fi fabrici de bere locale”, a spus Purohit. Sustenabilitatea nu \u00eenseamn\u0103 un sacrificiu. Nu trebuie s\u0103 \u00eencetezi s\u0103 mai m\u0103n\u00e2nci carne sau s\u0103 nu mai conduci ma\u015fina, po\u0163i doar s\u0103 bei \u00een timp ce bei, dar s\u0103 alegi op\u0163iunea mai sustenabil\u0103\u201d a mai spus t\u00e2n\u0103ra.<\/p>\n
\n <\/p>\n
\n <\/p>\n","protected":false},"excerpt":{"rendered":"
C\u00e2nd Anushka Purohit avea doar 10 ani, a fost \u015focat\u0103 un barman de la Starbucks care arunca la gunoi resturile de pr\u0103jituri \u015fi sandvi\u015furi, scrie CNBC. Un deceniu mai t\u00e2rziu, aceast\u0103 amintire a ajutat-o s\u0103 o inspire s\u0103 lanseze un startup care transform\u0103 surplusul de p\u00e2ine \u00een bere artizanal\u0103. \u201eC\u00e2nd te duci la micul dejun […]<\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[510],"tags":[7213,314,32882,8034,80,86,26240,19707],"class_list":["post-222314","post","type-post","status-publish","format-standard","hentry","category-actualitate","tag-bere","tag-construire","tag-metoda","tag-paine","tag-refuz","tag-reusita","tag-tanara","tag-timp"],"_links":{"self":[{"href":"https:\/\/bm.dev.synology.me\/index.php?rest_route=\/wp\/v2\/posts\/222314","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/bm.dev.synology.me\/index.php?rest_route=\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/bm.dev.synology.me\/index.php?rest_route=\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/bm.dev.synology.me\/index.php?rest_route=\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/bm.dev.synology.me\/index.php?rest_route=%2Fwp%2Fv2%2Fcomments&post=222314"}],"version-history":[{"count":0,"href":"https:\/\/bm.dev.synology.me\/index.php?rest_route=\/wp\/v2\/posts\/222314\/revisions"}],"wp:attachment":[{"href":"https:\/\/bm.dev.synology.me\/index.php?rest_route=%2Fwp%2Fv2%2Fmedia&parent=222314"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/bm.dev.synology.me\/index.php?rest_route=%2Fwp%2Fv2%2Fcategories&post=222314"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/bm.dev.synology.me\/index.php?rest_route=%2Fwp%2Fv2%2Ftags&post=222314"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}