{"id":222285,"date":"2023-12-12T13:34:00","date_gmt":"2023-12-12T13:34:00","guid":{"rendered":"https:\/\/bm.dev.synology.me\/?p=222285"},"modified":"2023-12-12T13:34:00","modified_gmt":"2023-12-12T13:34:00","slug":"povestea-familiei-care-a-renuntat-la-munca-pentru-marile-corporatii-din-romania-si-a-decis-sa-isi-deschida-o-afacere-ce-a-ajuns-sa-faca-acum","status":"publish","type":"post","link":"https:\/\/bm.dev.synology.me\/?p=222285","title":{"rendered":"Povestea familiei care a renun\u0163at la munca pentru marile corpora\u0163ii din Rom\u00e2nia \u015fi a decis s\u0103 \u00ee\u015fi deschid\u0103 o afacere. Ce a ajuns s\u0103 fac\u0103 acum"},"content":{"rendered":"<p>\n<em><strong>\u201eSuntem o familie de fo\u015fti corporati\u015fti din Cluj, care acum nou\u0103 ani a \u00eenceput un proiect de suflet, localizat \u00een T\u00e2rn\u0103veni, ora\u015ful nostru natal, un mic business de familie, numit Lavanda Di Maria, dup\u0103 numele fiicei noastre, Diana Maria.\u201d A\u015fa \u00ee\u015fi \u00eencep povestea Ioana \u015fi Adrian Porime, fondatorii unei afaceri de la zero cu parfum de Provence.<\/strong><\/em><\/p>\n<p>\nAu pornit de la ideea de a valorifica o ultim\u0103 parcel\u0103 de p\u0103m\u00e2nt r\u0103mas\u0103 mo\u015ftenire de la bunici, dar nu au vrut s\u0103 fac\u0103 agricultur\u0103 tradi\u0163ional\u0103, a\u015fa cum era obiceiul \u00een zon\u0103. S-au documentat p\u00e2n\u0103 c\u00e2nd au ajuns la concluzia c\u0103 lavanda ar fi cea mai bun\u0103 idee, f\u0103c\u00e2ndu-i \u015fi pe ei s\u0103 se \u00eentoarc\u0103 la miresmele duminicilor din copil\u0103rie, petrecute \u00een familie.<\/p>\n<p>\n\u201eDin momentul \u00een care am decis ce vom face, am citit \u015fi am experimentat, dar \u2013 cel mai important, am \u00eenv\u0103\u0163at \u015fi \u00eenv\u0103\u0163\u0103m din propriile experien\u0163e.\u201d Ioana \u015fi Adrian \u015fi-au format experien\u0163a \u00een domeniul v\u00e2nz\u0103rilor vreme de dou\u0103 decenii \u00eenainte de a pune bazele Lavanda Di Maria. Au p\u0103r\u0103sit lumea corpora\u0163iei \u00een anul 2020, iar de c\u00e2nd au decis s\u0103 mearg\u0103 pe acest drum al antreprenoriatului, dedic\u00e2ndu-se sut\u0103 la sut\u0103 afacerii proprii, au descoperit, spun ei, tot ce se putea despre culturile de lavand\u0103 \u015fi parc\u0103 \u015fi-au consolidat astfel \u015fi familia.<\/p>\n<p>\nEi doi se \u00eengrijesc de cultur\u0103, prelucreaz\u0103 lavanda \u015fi o proceseaz\u0103 \u00een atelierul lor din jude\u0163ul Mure\u015f, pe u\u015fa c\u0103ruia ies uleiuri esen\u0163iale, creme, balsamuri \u015fi s\u0103punuri. Toate av\u00e2nd, evident, acela\u015fi ingredient-vedet\u0103. \u201eAcum patru ani, ne-am aventurat \u00eentr-o nou\u0103 provocare, Lavender Truck, ma\u015fina care livreaz\u0103 frumuse\u0163e, cu care particip\u0103m la diferite evenimente din \u0163ar\u0103. E un concept nou, similar food truck-urilor, dar adaptat pentru produsele noastre.\u201d<\/p>\n<p>\n<a href=\"https:\/\/www.businessmagazin.ro\/analize\/comert\/povestea-familiei-care-a-renuntat-la-munca-pentru-marile-corporatii-22095196\">CITITI AICI MATERIALUL INTEGRAL<\/a><\/p>\n<p>\n&nbsp;<\/p>\n<p>\n&nbsp;<\/p>\n","protected":false},"excerpt":{"rendered":"<p>\u201eSuntem o familie de fo\u015fti corporati\u015fti din Cluj, care acum nou\u0103 ani a \u00eenceput un proiect de suflet, localizat \u00een T\u00e2rn\u0103veni, ora\u015ful nostru natal, un mic business de familie, numit Lavanda Di Maria, dup\u0103 numele fiicei noastre, Diana Maria.\u201d A\u015fa \u00ee\u015fi \u00eencep povestea Ioana \u015fi Adrian Porime, fondatorii unei afaceri de la zero cu parfum [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[511,7211,512],"tags":[6185,3,15712,255,7541],"class_list":["post-222285","post","type-post","status-publish","format-standard","hentry","category-afaceri","category-comert","category-revista-bm","tag-afaceri-de-la-zero","tag-agricultura","tag-ambalaje","tag-antreprenori","tag-produse"],"_links":{"self":[{"href":"https:\/\/bm.dev.synology.me\/index.php?rest_route=\/wp\/v2\/posts\/222285","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/bm.dev.synology.me\/index.php?rest_route=\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/bm.dev.synology.me\/index.php?rest_route=\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/bm.dev.synology.me\/index.php?rest_route=\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/bm.dev.synology.me\/index.php?rest_route=%2Fwp%2Fv2%2Fcomments&post=222285"}],"version-history":[{"count":0,"href":"https:\/\/bm.dev.synology.me\/index.php?rest_route=\/wp\/v2\/posts\/222285\/revisions"}],"wp:attachment":[{"href":"https:\/\/bm.dev.synology.me\/index.php?rest_route=%2Fwp%2Fv2%2Fmedia&parent=222285"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/bm.dev.synology.me\/index.php?rest_route=%2Fwp%2Fv2%2Fcategories&post=222285"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/bm.dev.synology.me\/index.php?rest_route=%2Fwp%2Fv2%2Ftags&post=222285"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}