{"id":2222,"date":"2006-01-31T17:32:00","date_gmt":"2006-01-31T17:32:00","guid":{"rendered":"https:\/\/bm.dev.synology.me\/?p=2222"},"modified":"2026-04-02T07:43:52","modified_gmt":"2026-04-02T07:43:52","slug":"spaima-srr","status":"publish","type":"post","link":"https:\/\/bm.dev.synology.me\/?p=2222","title":{"rendered":"SPAIMA SRR"},"content":{"rendered":"

Oficial sau nu, cunoscatori ai fenomenului publicitatii radio au punctat principalele motive care ar fi putut tine regiile de vanzari departe de aceasta licitatie<\/P>

<\/STRONG> <\/P>

TARGET RIDICAT:<\/STRONG> 2 milioane de euro anual<\/P>

TIMP:<\/STRONG> Perioada de vanzare nu a luat in calcul si inceputul de an, afectat licitatiei<\/P>

SUSTINERE:<\/STRONG> Lipsa unui plan de marketing si de imagine a SRR, care sa sustina aceasta crestere<\/P>

STRUCTURA AUDIENTEI:<\/STRONG> Audienta \u0084imbatranita\u0093 a radioului public este mai putin atractiva pentru advertiseri<\/P>

IMAGINE:<\/STRONG> SRR a fost deseori tinta unor scandaluri care i-au afectat imaginea <\/P>

TERTI:<\/STRONG> Existenta altor organisme cu drepturi asupra spatiului de reclama (inclusiv de revanzare) <\/P>

EXPERIENTA:<\/STRONG> Unele agentii au invocat experienta avuta la licitatia organizata de cealalta institutie publica, SRTV (TVR)<\/P><\/SPAN><\/p>\n","protected":false},"excerpt":{"rendered":"

Oficial sau nu, cunoscatori ai fenomenului publicitatii radio au punctat principalele motive care ar fi putut tine regiile de vanzari departe de aceasta licitatie<\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[573],"tags":[1670],"class_list":["post-2222","post","type-post","status-publish","format-standard","hentry","category-media-marketing","tag-spaima-srr"],"_links":{"self":[{"href":"https:\/\/bm.dev.synology.me\/index.php?rest_route=\/wp\/v2\/posts\/2222","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/bm.dev.synology.me\/index.php?rest_route=\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/bm.dev.synology.me\/index.php?rest_route=\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/bm.dev.synology.me\/index.php?rest_route=\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/bm.dev.synology.me\/index.php?rest_route=%2Fwp%2Fv2%2Fcomments&post=2222"}],"version-history":[{"count":1,"href":"https:\/\/bm.dev.synology.me\/index.php?rest_route=\/wp\/v2\/posts\/2222\/revisions"}],"predecessor-version":[{"id":23673,"href":"https:\/\/bm.dev.synology.me\/index.php?rest_route=\/wp\/v2\/posts\/2222\/revisions\/23673"}],"wp:attachment":[{"href":"https:\/\/bm.dev.synology.me\/index.php?rest_route=%2Fwp%2Fv2%2Fmedia&parent=2222"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/bm.dev.synology.me\/index.php?rest_route=%2Fwp%2Fv2%2Fcategories&post=2222"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/bm.dev.synology.me\/index.php?rest_route=%2Fwp%2Fv2%2Ftags&post=2222"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}