{"id":222021,"date":"2023-12-04T20:08:43","date_gmt":"2023-12-04T20:08:43","guid":{"rendered":"https:\/\/bm.dev.synology.me\/?p=222021"},"modified":"2023-12-04T20:08:43","modified_gmt":"2023-12-04T20:08:43","slug":"fat-frumos-din-sanatatea-privata-reteaua-de-imagistica-medicala-medima-a-ajuns-la-15-clinici-in-trei-ani-de-activitate","status":"publish","type":"post","link":"https:\/\/bm.dev.synology.me\/?p=222021","title":{"rendered":"F\u0103t-Frumos din s\u0103n\u0103tatea privat\u0103: re\u0163eaua de imagistic\u0103 medical\u0103 Medima a ajuns la 15 clinici \u00een trei ani de activitate"},"content":{"rendered":"

\n\u2666 <\/span>Operatorul privat are \u00een ac\u0163ionariat dou\u0103 fonduri de investi\u0163ii \u2013 Morphosis Capital \u015fi Integral Venture Partners \u2666<\/span> \u00cen 2020, Medima avea doar dou\u0103 clinici \u00een Bucure\u015fti \u2666<\/span> Extinderea a urm\u0103rit \u015fi ora\u015fele mici, unde concuren\u0163a pe pia\u0163a serviciilor de imagistic\u0103 este mic\u0103 \u2666<\/span> Investi\u0163ia \u00een medie \u00eentr-o astfel de clinic\u0103 este de circa 1,5 milioane de euro.<\/strong><\/em><\/p>\n

\nMedima Health, o re\u0163ea de imagistic\u0103 medical\u0103, adic\u0103 clinici unde pacien\u0163ii vin s\u0103 fac\u0103 \u00een general investiga\u0163ii de tipul RMN (rezonan\u0163\u0103 magnetic\u0103 \"\"nuclear\u0103) sau CT (com\u00adputer tomograf), a ajuns la 15 clinici la nivel na\u0163ional \u00een doar trei ani de activitate.<\/p>\n

\nAstfel, \u00een 2020 re\u0163eaua cuprindea dou\u0103 clinici medicale, fiind un proiect creat de medicul radiolog Gheorghe Iana \u015fi Vlad Ardeleanu, cu o vast\u0103 experien\u0163\u0103 \u00een func\u0163ii de management. \u00cen 2023, Medima \u00eencheie anul cu 15 clinici, dup\u0103 cea mai recent\u0103 deschidere \u00een Slobozia, jude\u0163ul Ialomi\u0163a.<\/p>\n

\n\u201ePlanul este s\u0103 construim o re\u0163ea de clinici la nivel na\u0163ional, ne g\u00e2ndim la 15 clinici pe care vrem s\u0103 le deschidem \u00een Rom\u00e2nia \u00een urm\u0103torii ani, repede\u201c, spunea \u00een 2020 Vlad Ardeleanu, \u00eentr-un interviu pentru ZF.<\/p>\n

\nIar \u201erepede\u201c a \u00eensemnat trei ani, cu ajutorul financiar venit \u00een special de la fondurile de investi\u0163ii. \u00cen septembrie 2020, Morphosis Capital anun\u0163a preluarea pachetului majoritar al Medima, fiind de altfel prima investi\u0163ie din sectorul medical pentru fondul de privat equity \u015fi prima companie \u00een care fondul avea o participa\u0163ie majoritar\u0103.<\/p>\n

\nDoi ani mai t\u00e2rziu, \u00een octombrie 2022, s-a al\u0103turat \u015fi Integral Venture Partners, un fond de private equity \u015fi growth equity axat pe Europa Central\u0103 \u015fi de Est.<\/p>\n

\nNoua mi\u015fcare din businessul Medima includea o infuzie de capital pentru a accelera extinderea re\u0163elei \u015fi o achizi\u0163ie direct\u0103 de ac\u0163iuni – un exit par\u0163ial pentru Morphosis. \u015ei pentu Integral a fost prima investi\u0163ie \u00een Rom\u00e2nia, \u00een sectorul privat de s\u0103n\u0103tate. Ac\u0163ionariatul Medima este \u00eemp\u0103r\u0163it \u00een prezent \u00eente Morphosis Capital, cu 49% din ac\u0163iuni, New Euope Clinics, cu 36%, Vlad Ardeleanu, cu 8% \u015fi medicul Gheorghe Iana, care de\u0163ine 7% din ac\u0163iuni, potrivit termene.ro.<\/p>\n

\n <\/p>\n

\nStrategie contra curentului<\/strong><\/p>\n

\nExtinderea Medima a urmat \u00een special ora\u015fele mai mici din \u0163ar\u0103, mai ales \u00een jude\u0163e cu o activitate economic\u0103 mai sc\u0103zut\u0103. Plec\u00e2nd de la nevoia de a \u201edemocratiza\u201c accesul la investiga\u0163ii medicale, a\u015fa cum declarau anterior ac\u0163ionarii companiei, Medima \u015fi-a f\u0103cut loc \u00een zonele ocolite de marii juc\u0103tori din s\u0103n\u0103tatea privat\u0103.<\/p>\n

\nAstfel, \u00een Bucure\u015fti \u015fi Ilfov re\u0163eaua are doar o treime din clinici, iar restul sunt amplasate \u00een ora\u015fe precum C\u0103l\u0103ra\u015fi, Buz\u0103u, B\u0103ila, Giurgiu, Slobozia.<\/p>\n

\nInvesti\u0163ia \u00eentr-o astfel de clinic\u0103 medical\u0103, care cuprinde aparatur\u0103 nou\u0103, de ultim\u0103 genera\u0163ie, este estimat\u0103 la circa 1,5 mil. euro \u00een medie. Totu\u015fi, \u00een cazul centrelor mai mari, poate ajunge \u015fi la 3 mil. euro, cum a fost cazul Sibiului, de exemplu.<\/p>\n

\n\u201ePlanul a fost s\u0103 mergem \u00een comunit\u0103\u0163ile locale care nu au centre de imagistic\u0103, de exemplu la C\u0103l\u0103ra\u015fi. Este un spa\u0163iu gol pe pia\u0163\u0103 \u015fi vrem s\u0103 \u00eel ocup\u0103m\u201c, a declarat recent Vlad Ardeleanu, CEO Medima Health.<\/p>\n

\nRe\u0163eaua de clinici acoper\u0103 12 jude\u0163e \u00een prezent \u2013 Bucure\u015fti, Ilfov, C\u0103l\u0103ra\u015fi, Alba, Sibiu, Buz\u0103u, Br\u0103ila, Vrancea, Gorj, Giurgiu, Bac\u0103u \u015fi Ialomi\u0163a. Investi\u0163iile totale \u00een centrele de imagistic\u0103 se ridic\u0103 la 25-30 mil. euro, din calculele ZF. Un singur centru presupune \u00een medie o investi\u0163ie de 1,5 mil. euro.<\/p>\n

\n <\/p>\n

\nDublu la afaceri<\/strong><\/p>\n

\nMedima Health a finalizat anul trecut cu afaceri de 29 mil. lei (6 milioane de euro), fa\u0163\u0103 de 13,9 mil. lei \u00een 2021, potrivit mfinante.ro. Peste 35.000 de pacien\u0163i au trecut pragul clinicilor anul trecut. Mare parte din cifra de afaceri, circa 60%, provine din contracte derulate cu Casa Na\u0163ional\u0103 de Asigur\u0103ri de S\u0103n\u0103tate.<\/p>\n

\nDin informa\u0163iile oferite anterior de c\u0103tre reprezentan\u0163ii companiei, \u00een 2023 re\u0163eaua ar urma s\u0103 ajung\u0103 la 11 mil. euro cifr\u0103 de afaceri, aproape dublu fa\u0163\u0103 de anul 2022. Totodat\u0103, planurile de extindere urm\u0103resc deschiderea a \u00eenc\u0103 \u015fase clinici \u00een \u0163ar\u0103. De altfel, \u00een ultimii trei ani aceasta a fost media deschiderilor de noi unit\u0103\u0163i pentru operatorul privat.<\/p>\n

\n <\/p>\n

\nO pia\u0163\u0103 aglomerat\u0103<\/strong><\/p>\n

\nPe pia\u0163a de imagistic\u0103 medical\u0103 sunt at\u00e2t operatori cu una-dou\u0103 clinici care ofer\u0103 investiga\u0163ii RMN \u015fi CT, dar \u015fi juc\u0103tori mari, cu zeci de unit\u0103\u0163i la nivel na\u0163ional. Cel mai mare operator pe aceast\u0103 pia\u0163\u0103 este Affidea, cu 48 de centre \u00een 22 de jude\u0163e din \u0163ar\u0103. Clinicile mici, cu una-dou\u0103 unit\u0103\u0163i, dezvoltate \u00een general de medici, sunt pe lista de achizi\u0163ii ale marilor companii din pia\u0163\u0103. \u00cen ultimii ani, \u015fi juc\u0103torii cu profil generalist de la v\u00e2rful pie\u0163ei \u2013 MedLife, Regina Maria sau Medicover, \u015fi-au dezvoltat puternic departamentul de imagistic\u0103 medical\u0103, fiind o divizie care contribuie semnificativ la business, at\u00e2t din zona de decont\u0103ri, c\u00e2t \u015fi din plata serviciilor de c\u0103tre pacien\u0163ii care nu mai pot a\u015ftepta o astfel de investiga\u0163ie \u015fi au putere de cump\u0103rare. Un RMN sau CT poate costa de la 600 lei \u015fi p\u00e2n\u0103 la 1.500 lei \u2013 2.000 lei, \u00een func\u0163ie de complexitatea investiga\u0163iei.<\/p>\n","protected":false},"excerpt":{"rendered":"

Medima Health, o re\u0163ea de imagistic\u0103 medical\u0103, adic\u0103 clinici unde pacien\u0163ii vin s\u0103 fac\u0103 \u00een general investiga\u0163ii de tipul RMN (rezonan\u0163\u0103 magnetic\u0103 nuclear\u0103) sau CT (com\u00adputer tomograf), a ajuns la 15 clinici la nivel na\u0163ional \u00een doar trei ani de activitate.<\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[510],"tags":[4641,44,406,56433,408,7543,15],"class_list":["post-222021","post","type-post","status-publish","format-standard","hentry","category-actualitate","tag-clinici","tag-investigatii","tag-medici","tag-medima-health","tag-pacienti","tag-retea","tag-servicii"],"_links":{"self":[{"href":"https:\/\/bm.dev.synology.me\/index.php?rest_route=\/wp\/v2\/posts\/222021","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/bm.dev.synology.me\/index.php?rest_route=\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/bm.dev.synology.me\/index.php?rest_route=\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/bm.dev.synology.me\/index.php?rest_route=\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/bm.dev.synology.me\/index.php?rest_route=%2Fwp%2Fv2%2Fcomments&post=222021"}],"version-history":[{"count":0,"href":"https:\/\/bm.dev.synology.me\/index.php?rest_route=\/wp\/v2\/posts\/222021\/revisions"}],"wp:attachment":[{"href":"https:\/\/bm.dev.synology.me\/index.php?rest_route=%2Fwp%2Fv2%2Fmedia&parent=222021"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/bm.dev.synology.me\/index.php?rest_route=%2Fwp%2Fv2%2Fcategories&post=222021"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/bm.dev.synology.me\/index.php?rest_route=%2Fwp%2Fv2%2Ftags&post=222021"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}