{"id":221955,"date":"2023-12-01T10:12:17","date_gmt":"2023-12-01T10:12:17","guid":{"rendered":"https:\/\/bm.dev.synology.me\/?p=221955"},"modified":"2023-12-01T10:12:17","modified_gmt":"2023-12-01T10:12:17","slug":"pariu-pe-comunitate-micii-producatori-de-carne-si-lapte-s-au-dezvoltat-ocolind-hipermarketurile","status":"publish","type":"post","link":"https:\/\/bm.dev.synology.me\/?p=221955","title":{"rendered":"Pariu pe comunitate: micii produc\u0103tori de carne \u015fi lapte s-au dezvoltat ocolind hipermarketurile"},"content":{"rendered":"<p>\n<em><strong><span style=\"color:#b22222;\">\u2666<\/span> Branduri mici rom\u00e2ne\u015fti de produse lactate \u015fi carne au reu\u015fit s\u0103 cucereasc\u0103 \u0163ara prin intermediul b\u0103c\u0103niilor, magazinelor tradi\u0163ionale \u015fi t\u00e2rgurilor.<\/strong><\/em><\/p>\n<p>\nDac\u0103 retailul nu este calea, au g\u0103sit alte modalit\u0103\u0163i de a ajunge la consumatori. Brandurile mici rom\u00e2ne\u015fti de produse lactate \u015fi carne au reu\u015fit s\u0103 se impun\u0103 \u00een \u0163ar\u0103 prin intermediul b\u0103c\u0103niilor, magazinelor tradi\u0163ionale \u015fi t\u00e2rgurilor.<\/p>\n<p>\nIni\u0163ial, primii clien\u0163ii au fost familia \u015fi prietenii, apoi s-au bazat pe comunitate, concentr\u00e2ndu-se pe un grup de consumatori locali \u015fi au v\u00e2ndut produsele fie \u00een magazinele lor proprii, at\u00e2t fizice c\u00e2t \u015fi online, fie prin intermediul b\u0103c\u0103niilor, magazinelor mici tradi\u0163ionale sau la t\u00e2rguri \u015fi evenimente unde consumatorii interac\u0163io\u00adneaz\u0103 direct cu produc\u0103torii. Acestea reprezint\u0103 doar c\u00e2\u00adteva din strategiile adoptate de produc\u0103torii mici de lactate \u015fi carne pentru a-\u015fi dezvolta afacerile. De\u015fi nu au intrat \u00een marile re\u0163ele interna\u0163ionale de hipermarketuri \u015fi supermarketuri, pe motiv c\u0103 nu pot asigura constan\u0163\u0103 \u015fi cantitate, au reu\u015fit s\u0103 se men\u0163in\u0103 pe pia\u0163\u0103 \u015fi s\u0103 creasc\u0103 organic.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Dac\u0103 retailul nu este calea, au g\u0103sit alte modalit\u0103\u0163i de a ajunge la consumatori. Brandurile mici rom\u00e2ne\u015fti de produse lactate \u015fi carne au reu\u015fit s\u0103 se impun\u0103 \u00een \u0163ar\u0103 prin intermediul b\u0103c\u0103niilor, magazinelor tradi\u0163ionale \u015fi t\u00e2rgurilor.<\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[510],"tags":[420,7718,56409],"class_list":["post-221955","post","type-post","status-publish","format-standard","hentry","category-actualitate","tag-hipermarketuri","tag-lactate","tag-producatori-de-carne-si-lapte"],"_links":{"self":[{"href":"https:\/\/bm.dev.synology.me\/index.php?rest_route=\/wp\/v2\/posts\/221955","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/bm.dev.synology.me\/index.php?rest_route=\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/bm.dev.synology.me\/index.php?rest_route=\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/bm.dev.synology.me\/index.php?rest_route=\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/bm.dev.synology.me\/index.php?rest_route=%2Fwp%2Fv2%2Fcomments&post=221955"}],"version-history":[{"count":0,"href":"https:\/\/bm.dev.synology.me\/index.php?rest_route=\/wp\/v2\/posts\/221955\/revisions"}],"wp:attachment":[{"href":"https:\/\/bm.dev.synology.me\/index.php?rest_route=%2Fwp%2Fv2%2Fmedia&parent=221955"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/bm.dev.synology.me\/index.php?rest_route=%2Fwp%2Fv2%2Fcategories&post=221955"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/bm.dev.synology.me\/index.php?rest_route=%2Fwp%2Fv2%2Ftags&post=221955"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}