\nGigantul alimentar american Mars a anun\u0163at joi c\u0103 va cump\u0103ra compania britanic\u0103 de ciocolat\u0103 Hotel Chocolat pentru suma de 534 milioane de lire sterline (662 milioane de dolari), \u00een contextul \u00een care brandul \u00eencearc\u0103 s\u0103 \u00ee\u015fi sporeasc\u0103 prezen\u0163a interna\u0163ional\u0103, conform CNBC.<\/p>\n
\nHotel Chocolat, care a fost \u00eenfiin\u0163at\u0103 \u00een urm\u0103 cu 30 de ani, a declarat c\u0103 aceast\u0103 tranzac\u0163ie va permite m\u0103rcii s\u0103 se extind\u0103 “mai mult \u015fi mai repede”.<\/p>\n
\n“\u015etim c\u0103 brandul nostru rezoneaz\u0103 cu consumatorii de peste hotare, dar provoc\u0103rile opera\u0163ionale ale lan\u0163ului de aprovizionare ne-au \u0163inut pe loc. Prin parteneriatul cu Mars, putem s\u0103 ne dezvolt\u0103m prezen\u0163a interna\u0163ional\u0103 mult mai rapid”, a declarat \u00eentr-un comunicat Angus Thirlwell, cofondator \u015fi director executiv.<\/p>\n
\nAnun\u0163ul a f\u0103cut ca ac\u0163iunile Hotel Chocolat, listate la Bursa de Valori din Londra, s\u0103 urce cu peste 160% \u00een primele tranzac\u0163ii, p\u00e2n\u0103 la 366,50 pence, joi la ora local\u0103 9:30 a.m.<\/p>\n
\nOferta de milioane de lire sterline a Mars reprezint\u0103 un pre\u0163 de achizi\u0163ie de 375 pence pe ac\u0163iune.<\/p>\n
\nHotel Chocolat are sediul \u00een principal \u00een Marea Britanie, cu 124 de magazine \u00een \u0163ar\u0103 \u015fi alte c\u00e2teva \u00een str\u0103in\u0103tate.<\/p>\n
\nExpansiunea sa interna\u0163ional\u0103 s-a lovit de v\u00e2nturi potrivnice. \u00cen septembrie 2022, a \u00eencetat v\u00e2nz\u0103rile directe pe site-ul web pentru consumatori \u00een SUA, la c\u00e2teva luni dup\u0103 ce \u015fi-a \u00eenchis magazinele din aceast\u0103 \u0163ar\u0103. Thirlwell a declarat c\u0103 “provoc\u0103rile opera\u0163ionale ale lan\u0163ului de aprovizionare” au \u00eempiedicat p\u00e2n\u0103 acum cre\u015fterea m\u0103rcii.<\/p>\n
\nCiocolatierul de\u0163ine, de asemenea, o proprietate \u00een Saint Lucia, unde se afl\u0103 o ferm\u0103 de cacao organic\u0103 \u015fi hotelul Rabot, un resort ecologic de lux.<\/p>\n
\n“Suntem \u00eencrez\u0103tori c\u0103 Mars va fi o cas\u0103 excelent\u0103 pe termen lung pentru Hotel Chocolat, oferind un mediu asem\u0103n\u0103tor, antreprenorial \u015fi orientat spre un scop anume, \u00een care s\u0103 maximiz\u0103m poten\u0163ialul brandului Hotel Chocolat, care este deja at\u00e2t de iubit de consumatori”, a declarat Andrew Clarke, pre\u015fedintele global al Mars Snacking, \u00eentr-o declara\u0163ie.<\/p>\n
\n <\/p>\n","protected":false},"excerpt":{"rendered":"
Gigantul alimentar american Mars a anun\u0163at joi c\u0103 va cump\u0103ra compania britanic\u0103 de ciocolat\u0103 Hotel Chocolat pentru suma de 534 milioane de lire sterline (662 milioane de dolari), \u00een contextul \u00een care brandul \u00eencearc\u0103 s\u0103 \u00ee\u015fi sporeasc\u0103 prezen\u0163a interna\u0163ional\u0103, conform CNBC. Hotel Chocolat, care a fost \u00eenfiin\u0163at\u0103 \u00een urm\u0103 cu 30 de ani, a declarat […]<\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[510],"tags":[170,7172,8297,5238,4899,33194],"class_list":["post-221586","post","type-post","status-publish","format-standard","hentry","category-actualitate","tag-achizitie","tag-actiuni","tag-ciocolata","tag-consumatori","tag-marca","tag-mars"],"_links":{"self":[{"href":"https:\/\/bm.dev.synology.me\/index.php?rest_route=\/wp\/v2\/posts\/221586","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/bm.dev.synology.me\/index.php?rest_route=\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/bm.dev.synology.me\/index.php?rest_route=\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/bm.dev.synology.me\/index.php?rest_route=\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/bm.dev.synology.me\/index.php?rest_route=%2Fwp%2Fv2%2Fcomments&post=221586"}],"version-history":[{"count":0,"href":"https:\/\/bm.dev.synology.me\/index.php?rest_route=\/wp\/v2\/posts\/221586\/revisions"}],"wp:attachment":[{"href":"https:\/\/bm.dev.synology.me\/index.php?rest_route=%2Fwp%2Fv2%2Fmedia&parent=221586"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/bm.dev.synology.me\/index.php?rest_route=%2Fwp%2Fv2%2Fcategories&post=221586"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/bm.dev.synology.me\/index.php?rest_route=%2Fwp%2Fv2%2Ftags&post=221586"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}