\nWellnessul a devenit o afacere mare, global\u0103, cu venituri de 5,6 trilioane de dolari \u00een 2022, potrivit unui nou raport al Global Wellness Institute, un grup de top din industrie. Cercet\u0103rile organiza\u0163iei non-profit au declarat c\u0103 industria a crescut de la 3.400 de miliarde de dolari \u00een 2013; p\u00e2n\u0103 \u00een 2027, se a\u015fteapt\u0103 ca aceasta s\u0103 creasc\u0103 cu \u00eenc\u0103 57%, p\u00e2n\u0103 la 8.500 de miliarde de dolari, aproximativ de dou\u0103 ori mai mare dec\u00e2t produsul intern brut al Germaniei, potrivit CNBC.<\/p>\n
“Suntem surprin\u015fi de rezilien\u0163a economiei globale a bun\u0103st\u0103rii \u015fi de c\u00e2t de repede \u015fi-a revenit dup\u0103 pandemie”, a declarat Katherine Johnston, cercet\u0103tor senior la GWI, \u00eentr-un comunicat de pres\u0103.<\/p>\n
\nExist\u0103 diverse estim\u0103ri cu privire la ceea ce constituie cu adev\u0103rat dimensiunea industriei de wellness. De exemplu, o cifr\u0103 frecvent citat\u0103 este de 1,5 trilioane de dolari, publicat\u0103 de compania de consultan\u0163\u0103 McKinsey & Co. \u00een 2021.<\/p>\n
\nBun\u0103starea poate fi o etichet\u0103 neclar\u0103 pentru o mare varietate de afaceri. Pentru raportul s\u0103u, GWI a definit aceast\u0103 industrie ca fiind “urm\u0103rirea activ\u0103 a activit\u0103\u0163ilor, alegerilor \u015fi stilurilor de via\u0163\u0103 care conduc la o stare de s\u0103n\u0103tate holistic\u0103”. \u00cen cercetarea sa, GWI \u00eemparte wellness-ul \u00een mai multe categorii largi, dintre care cea mai mare – \u00eengrijire personal\u0103 \u015fi frumuse\u0163e – este evaluat\u0103 la 1.080 de miliarde de dolari. Acest subsector include lucruri precum \u00eengrijirea pielii \u015fi saloanele pentru p\u0103r sau unghii.<\/p>\n
\nImediat dup\u0103 aceast\u0103 categorie se afl\u0103 alimenta\u0163ia s\u0103n\u0103toas\u0103, nutri\u0163ia \u015fi pierderea \u00een greutate, la 1,07 trilioane de dolari; aceasta nu include pia\u0163a \u00een cre\u015ftere rapid\u0103 a medicamentelor de sl\u0103bit pe baz\u0103 de re\u0163et\u0103, cum ar fi Ozempic. Alte categorii GWI includ turismul de wellness, o industrie de 651 de miliarde de dolari; activit\u0103\u0163i fizice precum mersul la sal\u0103; \u015fi s\u0103n\u0103tatea public\u0103, \u00eempreun\u0103 cu medicina tradi\u0163ional\u0103 \u015fi complementar\u0103.<\/p>\n
\n\u00centr-una dintre cele mai mari schimb\u0103ri de dinainte de pandemie, cheltuielile pentru s\u0103n\u0103tate public\u0103, preven\u0163ie \u015fi medicin\u0103 personalizat\u0103, au crescut cel mai mult, ajung\u00e2nd la 611 miliarde de dolari \u00een 2022, de la 358 miliarde de dolari \u00een 2019. Raportul include \u00een aceast\u0103 m\u0103sur\u0103toare screening-ul de s\u0103n\u0103tate pentru Covid-19 \u015fi cancere.<\/p>\n
\nUnul dintre cele mai mici sectoare este “wellness la locul de munc\u0103”. Acesta const\u0103 \u00een programe desemnate de angajator menite s\u0103 stimuleze s\u0103n\u0103tatea \u015fi bun\u0103starea angaja\u0163ilor, cum ar fi cursuri de fitness \u015fi educa\u0163ionale. Spre deosebire de multe dintre celelalte sectoare, aceast\u0103 pia\u0163\u0103 s-a redus din 2019, de la 52,2 miliarde de dolari la 50,6 miliarde de dolari \u00een 2022, deoarece mai mul\u0163i angaja\u0163i lucreaz\u0103 acum de acas\u0103 \u015fi corpora\u0163iile au redus costurile.<\/p>\n","protected":false},"excerpt":{"rendered":"
Wellnessul a devenit o afacere mare, global\u0103, cu venituri de 5,6 trilioane de dolari \u00een 2022, potrivit unui nou raport al Global Wellness Institute, un grup de top din industrie. Cercet\u0103rile organiza\u0163iei non-profit au declarat c\u0103 industria a crescut de la 3.400 de miliarde de dolari \u00een 2013; p\u00e2n\u0103 \u00een 2027, se a\u015fteapt\u0103 ca aceasta […]<\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[510],"tags":[246,474],"class_list":["post-221373","post","type-post","status-publish","format-standard","hentry","category-actualitate","tag-crestere","tag-industrie"],"_links":{"self":[{"href":"https:\/\/bm.dev.synology.me\/index.php?rest_route=\/wp\/v2\/posts\/221373","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/bm.dev.synology.me\/index.php?rest_route=\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/bm.dev.synology.me\/index.php?rest_route=\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/bm.dev.synology.me\/index.php?rest_route=\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/bm.dev.synology.me\/index.php?rest_route=%2Fwp%2Fv2%2Fcomments&post=221373"}],"version-history":[{"count":0,"href":"https:\/\/bm.dev.synology.me\/index.php?rest_route=\/wp\/v2\/posts\/221373\/revisions"}],"wp:attachment":[{"href":"https:\/\/bm.dev.synology.me\/index.php?rest_route=%2Fwp%2Fv2%2Fmedia&parent=221373"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/bm.dev.synology.me\/index.php?rest_route=%2Fwp%2Fv2%2Fcategories&post=221373"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/bm.dev.synology.me\/index.php?rest_route=%2Fwp%2Fv2%2Ftags&post=221373"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}