{"id":221001,"date":"2023-10-31T10:11:00","date_gmt":"2023-10-31T10:11:00","guid":{"rendered":"https:\/\/bm.dev.synology.me\/?p=221001"},"modified":"2023-10-31T10:11:00","modified_gmt":"2023-10-31T10:11:00","slug":"csr-2023-relove","status":"publish","type":"post","link":"https:\/\/bm.dev.synology.me\/?p=221001","title":{"rendered":"CSR 2023. RELOVE"},"content":{"rendered":"<p>\n<strong><a href=\"http:\/\/storage0.dms.mpinteractiv.ro\/media\/401\/341\/5531\/22171907\/42\/nespresso.jpg\" target=\"_blank\"><img decoding=\"async\" alt=\"\" src=\"http:\/\/storage0.dms.mpinteractiv.ro\/media\/401\/341\/5531\/22171907\/42\/nespresso.jpg?height=358&#038;width=100\" style=\"width: 100px; height: 358px; margin: 10px; float: left;\" \/><\/a>Motiva<\/strong><strong>\u0163<\/strong><strong>ie: <\/strong><\/p>\n<p>\nLa Nespresso, strategia de sustenabilitate st\u0103 la baza promisiunii brandului, iar obiectivele de sustenabilitate prioritare ale companei sunt cele de net zero \u015fi circularitate. O parte important\u0103 a acestui angajament o reprezint\u0103 extinderea ciclului de via\u0163\u0103 al produselor oferite. Astfel, pe l\u00e2ng\u0103 colectarea \u015fi reciclarea capsulelor de cafea utilizate, compania a c\u0103utat modalit\u0103\u0163i de a recondi\u0163iona \u015fi recicla espressoarele din ofert\u0103. Ini\u0163iativa RELOVE vine \u00een completarea eforturilor depuse pentru colectarea \u015fi reciclarea capsulelor utilizate, oferind mijloacele necesare pentru recondi\u0163ionarea espressoarelor.<\/p>\n<p>\n&nbsp;<\/p>\n<p>\n<strong>Descrierea proiectului:<\/strong><\/p>\n<p>\nProiectul a fost lansat \u00een februarie 2022 \u015fi \u0163inte\u015fte publicul larg. Pa\u015fii urma\u0163i sunt: recuperarea espressoarelor utilizate; recondi\u0163ionarea lor \u2013 \u0163in\u00e2nd cont de toate elementele de siguran\u0163\u0103 \u015fi s\u0103n\u0103tate, dar \u015fi de factorul estetic, p\u0103r\u0163ile defecte fiind \u00eenlocuite, espressorul, decalcifiat, iar rezervorul de ap\u0103, \u00eenlocuit; evaluari riguroase; reciclarea espressoarele care nu au putut fi recondi\u0163ionate.<\/p>\n<p>\n&nbsp;<\/p>\n<p>\n<strong>Rezultate:<\/strong><br \/>\nAproximativ 300 persoane au achizitionat espressoare recondi\u0163ionate. Recondi\u0163ion\u00e2nd espressoarele \u015fi prelungindu-le astfel durata de via\u0163\u0103, s-a redus produc\u0163ia de plastic \u015fi alte materii prime, precum \u015fi emisiile de CO2, deoarece aparatele sunt recondi\u0163ionate la un service local. Ca obiective viitoare, compania are \u00een vedere cre\u015fterea num\u0103rului de consumatori care aduc espressoarele \u00eenapoi \u015fi al celor care aleg s\u0103 achizi\u0163ioneze espressoare recondi\u0163ionate RELOVE.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Motiva\u0163ie: La Nespresso, strategia de sustenabilitate st\u0103 la baza promisiunii brandului, iar obiectivele de sustenabilitate prioritare ale companei sunt cele de net zero \u015fi circularitate. O parte important\u0103 a acestui angajament o reprezint\u0103 extinderea ciclului de via\u0163\u0103 al produselor oferite. Astfel, pe l\u00e2ng\u0103 colectarea \u015fi reciclarea capsulelor de cafea utilizate, compania a c\u0103utat modalit\u0103\u0163i de [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[510,7211],"tags":[55901,10287,14551,56098],"class_list":["post-221001","post","type-post","status-publish","format-standard","hentry","category-actualitate","category-comert","tag-cat-de-responsabile-sunt-companiile-din-romania","tag-mediu","tag-nespresso","tag-relove"],"_links":{"self":[{"href":"https:\/\/bm.dev.synology.me\/index.php?rest_route=\/wp\/v2\/posts\/221001","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/bm.dev.synology.me\/index.php?rest_route=\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/bm.dev.synology.me\/index.php?rest_route=\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/bm.dev.synology.me\/index.php?rest_route=\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/bm.dev.synology.me\/index.php?rest_route=%2Fwp%2Fv2%2Fcomments&post=221001"}],"version-history":[{"count":0,"href":"https:\/\/bm.dev.synology.me\/index.php?rest_route=\/wp\/v2\/posts\/221001\/revisions"}],"wp:attachment":[{"href":"https:\/\/bm.dev.synology.me\/index.php?rest_route=%2Fwp%2Fv2%2Fmedia&parent=221001"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/bm.dev.synology.me\/index.php?rest_route=%2Fwp%2Fv2%2Fcategories&post=221001"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/bm.dev.synology.me\/index.php?rest_route=%2Fwp%2Fv2%2Ftags&post=221001"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}