{"id":220978,"date":"2023-10-30T14:59:44","date_gmt":"2023-10-30T14:59:44","guid":{"rendered":"https:\/\/bm.dev.synology.me\/?p=220978"},"modified":"2023-10-30T14:59:44","modified_gmt":"2023-10-30T14:59:44","slug":"kaufland-vrea-sa-ajunga-la-200-de-hipermarketuri-in-romania-pana-in-2025-de-la-171-de-unitati-in-prezent-continuam-sa-mentinem-un-ritm-constant-de-dezvoltare-cu-cel-putin-zece-deschideri-n","status":"publish","type":"post","link":"https:\/\/bm.dev.synology.me\/?p=220978","title":{"rendered":"Kaufland vrea s\u0103 ajung\u0103 la 200 de hipermarketuri \u00een Rom\u00e2nia p\u00e2n\u0103 \u00een 2025, de la 171 de unit\u0103\u0163i \u00een prezent. \u201cContinu\u0103m s\u0103 men\u0163inem un ritm constant de dezvoltare, cu cel pu\u0163in zece deschideri noi \u00een fiecare an\u201d"},"content":{"rendered":"<p>\nRetailerul german Kaufland \u0163inte\u015fte s\u0103 ating\u0103 borna de 200 de hipermarketuri pe pia\u0163a local\u0103 p\u00e2n\u0103 \u00een 2025, de la 171 de unit\u0103\u0163i \u00een prezent, ritmul de dezvoltare fiind unul constant, cu cel pu\u0163in zece deschideri noi inaugurate \u00een fiecare an, potrivit oficialilor companiei.<\/p>\n<p>\nKaufland a intrat \u00een Rom\u00e2nia \u00een 2005, c\u00e2nd a deschis primele trei magazine. Apoi, \u00een fiecare din anii care au urmat, compania a continuat s\u0103 inaugureze hipermarketuri cu pre\u0163uri mici. Num\u0103rul deschiderilor a variat de la 3 la 14. \u00cen anul calendaristic 2022, Kaufland Ro\u00adm\u00e2nia a deschis 16 ma\u00adga\u00adzine noi, ajun\u00adg\u00e2nd la o re\u0163ea de 160 de hipermarketuri. Acesta este cel mai alert ritm de expansiune de dup\u0103 2014. Singurii ani din istoria Kaufland \u00een Rom\u00e2nia c\u00e2nd au fost deschise mai multe unit\u0103\u0163i au fost cei de \u00eenceput, 2006 \u015fi 2007.<\/p>\n<p>\n\u201cDe la primul magazin deschis \u00een 2005, \u00een cartierul Colentina din Bucure\u015fti, \u015fi o echip\u0103 de 500 de angaja\u0163i, Kaufland Rom\u00e2nia a ajuns ast\u0103zi la o re\u0163ea de 171 de magazine \u00een 95 de localit\u0103\u0163i \u015fi o echip\u0103 de 17.000 de angaja\u0163i\u201d, spun oficialii companiei.<\/p>\n<p>\n\u00cen ultimii cinci ani, Kaufland a \u00eenregistrat o cre\u015ftere economic\u0103 continu\u0103, de 10,7%, \u00een termeni de CAGR. Contribu\u0163ia Kaufland la economia na\u0163ional\u0103 s-a men\u0163inut constant\u0103, reprezent\u00e2nd anual aproape 1% din PIB-ul Rom\u00e2niei, iar valoarea ad\u0103ugat\u0103 brut\u0103 total\u0103 (VAB) direct\u0103 a fost de aproximativ 2,5 miliarde euro, arat\u0103 o analiz\u0103 realizat\u0103 de compania de audit \u015fi consultan\u0163\u0103 KPMG.<\/p>\n<p>\nPotrivit acesteia, \u00een ultimii cinci ani, Kaufland Rom\u00e2nia a contribuit la bugetul de stat cu aproximativ 1 miliard de euro reprezent\u00e2nd taxe pl\u0103tite la buget \u015fi impozitele aferente salariilor angaja\u0163ilor.<\/p>\n<p>\nPonderea locurilor de munc\u0103 generate de Kaufland \u00een economia na\u0163ional\u0103 a \u00eenregistrat o cre\u015ftere constant\u0103, de la 1,1% \u00een 2018, la 1,7% \u00een 2022. \u00cen anul financiar 2022, Kaufland a sus\u0163inut \u00een total (direct, indirect \u015fi indus) peste 90.900 de locuri de munc\u0103 prin activitatea desf\u0103\u015furat\u0103 \u00een Rom\u00e2nia, cu 65% mai mult fa\u0163\u0103 de anul 2018. &nbsp;<\/p>\n<p>\nColaborarea cu furnizorii locali a r\u0103mas o prioritate pentru Kaufland, cheltuielile alocate acestora ajung\u00e2nd la 2,4 miliarde euro \u00een 2022.<\/p>\n<p>\n\u00cen ultimii cinci ani, compania a urm\u0103rit strategic cre\u015fterea constant\u0103, av\u00e2nd anual peste 80% furnizori autohtoni din totalul partenerilor. \u00cen 2022, din cheltuielile totale cu furnizorii, peste 82% reprezint\u0103 cheltuielile cu furnizorii din Rom\u00e2nia.<\/p>\n<p>\nInvesti\u0163iile \u00een proiecte de CSR au crescut an de an, de la 6,6 milioane euro \u00een 2018, la peste 9 milioane euro \u00een 2022.<\/p>\n<p>\n\u201eSuntem un partener, un angajator responsabil \u015fi un sus\u0163in\u0103tor activ al comunit\u0103\u0163ilor \u00een care oper\u0103m. M\u00e2ndria \u015fi \u00eencrederea pe care le avem \u00een echipa noastr\u0103, \u00een partenerii no\u015ftri \u015fi \u00een clien\u0163ii no\u015ftri ne inspir\u0103 s\u0103 investim continuu \u00eentr-un viitor mai bun \u015fi s\u0103 cre\u015ftem \u00eempreun\u0103\u201d, spune Marco Hoessl, CEO Kaufland Rom\u00e2nia \u015fi Republica Moldova.<\/p>\n<p>\nRetailerul german a trecut anul trecut de borna de 16 miliarde de lei (3,2 mld. euro) cifr\u0103 de afaceri \u00een Rom\u00e2nia, dup\u0103 o cre\u015ftere de 15% comparativ cu anul precedent, conform datelor publicate pe site-ul Ministerului de Finan\u0163e. Compania a raportat un profit de 884,3 milioane de lei, \u00een u\u015foar\u0103 sc\u0103dere fa\u0163\u0103 de anul anterior, \u00een vreme ce num\u0103rul mediu de angaja\u0163i a crescut cu peste 300, ajung\u00e2nd la 13.827 de oameni. Compania se num\u0103r\u0103 printre cei mai mari juc\u0103tori de retail din Europa, cu 1.500 de magazine \u00een 8 \u0163\u0103ri, 148.000 de angaja\u0163i \u015fi o re\u0163ea de 171 de magazine \u00een Rom\u00e2nia.<\/p>\n<p>\n&nbsp;<\/p>\n<p>\n<br \/>\n&nbsp;<\/p>\n<p>\n&nbsp;<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Retailerul german Kaufland \u0163inte\u015fte s\u0103 ating\u0103 borna de 200 de hipermarketuri pe pia\u0163a local\u0103 p\u00e2n\u0103 \u00een 2025, de la 171 de unit\u0103\u0163i \u00een prezent, ritmul de dezvoltare fiind unul constant, cu cel pu\u0163in zece deschideri noi inaugurate \u00een fiecare an, potrivit oficialilor companiei. Kaufland a intrat \u00een Rom\u00e2nia \u00een 2005, c\u00e2nd a deschis primele trei [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[510],"tags":[192,272,83,7442,420,416,245,98],"class_list":["post-220978","post","type-post","status-publish","format-standard","hentry","category-actualitate","tag-angajati","tag-companie","tag-deschidere","tag-dezvoltare","tag-hipermarketuri","tag-kaufland","tag-prezenta","tag-romania"],"_links":{"self":[{"href":"https:\/\/bm.dev.synology.me\/index.php?rest_route=\/wp\/v2\/posts\/220978","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/bm.dev.synology.me\/index.php?rest_route=\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/bm.dev.synology.me\/index.php?rest_route=\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/bm.dev.synology.me\/index.php?rest_route=\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/bm.dev.synology.me\/index.php?rest_route=%2Fwp%2Fv2%2Fcomments&post=220978"}],"version-history":[{"count":0,"href":"https:\/\/bm.dev.synology.me\/index.php?rest_route=\/wp\/v2\/posts\/220978\/revisions"}],"wp:attachment":[{"href":"https:\/\/bm.dev.synology.me\/index.php?rest_route=%2Fwp%2Fv2%2Fmedia&parent=220978"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/bm.dev.synology.me\/index.php?rest_route=%2Fwp%2Fv2%2Fcategories&post=220978"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/bm.dev.synology.me\/index.php?rest_route=%2Fwp%2Fv2%2Ftags&post=220978"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}