{"id":220877,"date":"2023-10-28T15:29:19","date_gmt":"2023-10-28T15:29:19","guid":{"rendered":"https:\/\/bm.dev.synology.me\/?p=220877"},"modified":"2023-10-28T15:29:19","modified_gmt":"2023-10-28T15:29:19","slug":"csr-2023-raftul-cu-bunatati-locale","status":"publish","type":"post","link":"https:\/\/bm.dev.synology.me\/?p=220877","title":{"rendered":"CSR 2023. Raftul cu Bun\u0103t\u0103\u0163i Locale"},"content":{"rendered":"<p>\n<strong>Motiva<\/strong><strong>\u0163<\/strong><strong>ie: <\/strong><\/p>\n<p>\nMicii produc\u0103tori locali sunt p\u0103str\u0103torii unor tradi\u0163ii gastronomice valoroase \u015fi au nevoie de sus\u0163inere \u00eentr-o lume tot mai industrializat\u0103. Raftul cu Bun\u0103t\u0103\u0163i Locale sus\u0163ine dezvoltarea acestora, oferindu-le expunere \u015fi cre\u015fterea v\u00e2nz\u0103rilor.<\/p>\n<p>\nIni\u0163iativa avantajeaz\u0103 at\u00e2t produc\u0103torii, prin acces la pia\u0163a de retail \u015fi promovare, c\u00e2t \u015fi clien\u0163ii, ce pot bucura de mai multe produse de calitate, naturale, \u015fi de informa\u0163ii despre originea acestora. Accesarea unor coduri QR \u00eei conduce direct la datele produc\u0103torilor \u00eenscri\u015fi \u015fi \u00een cel\u0103lalt proiect Profi de sprijinire a satului rom\u00e2nesc, platforma via-profi.ro.<\/p>\n<p>\n\u201eProfi fiind un lan\u0163 de magazine rom\u00e2ne\u015fti ce exist\u0103 doar \u00een Romania, ne-am angajat sincer s\u0103 sprijinim micii produc\u0103tori locali \u015fi s\u0103 le oferim clien\u0163ilor no\u015ftri gusturi tradi\u0163ionale cu care s-au obi\u015fnuit din copil\u0103rie\u201d, declar\u0103 Gabriela S\u00eerbu, director de sustenabilitate la Profi.<\/p>\n<p>\n<img decoding=\"async\" alt=\"\" src=\"http:\/\/storage0.dms.mpinteractiv.ro\/media\/401\/341\/5531\/22164783\/16\/raftul-bunatatilor-b.jpg?height=413&#038;width=620\" style=\"width: 620px; height: 413px;\" \/><\/p>\n<p>\n<strong>Descrierea proiectului:<\/strong><\/p>\n<p>\nDup\u0103 t\u00e2rgul organizat de Profi la Apo\u015f \u00een septembrie 2022 pentru a eviden\u0163ia valoarea produc\u0103torilor locali \u015fi a le m\u0103ri \u015fansa de a-\u015fi prezenta la nivel na\u0163ional roadele muncii lor, Raftul cu Bun\u0103t\u0103\u0163i Locale a fost lansat oficial la Cluj \u00een luna octombrie a anului trecut. Reprezentan\u0163i Profi au mers \u00een teren pentru a cunoa\u015fte roducatori locali, a le degusta produsele \u015fi a le oferi consultan\u0163\u0103.<\/p>\n<p>\nProiectul este \u00een curs de desf\u0103\u015furare. Peste 2.000.000 lei au fost investi\u0163i p\u00e2n\u0103 acum \u00een cele dou\u0103 proiecte prin care sus\u0163ienem micii produc\u0103tori locali: Raftul cu Bun\u0103t\u0103\u0163i Locale \u015fi Via Profi.<\/p>\n<p>\n&nbsp;<\/p>\n<p>\n<strong>Rezultate:<\/strong><br \/>\nRaftul cu Bun\u0103t\u0103\u0163i Locale acoper\u0103 azi \u015fase de jude\u0163e \u015fi 22 de magazine Profi, cu peste 100 de produc\u0103tori \u015fi 700 de produse. Autorit\u0103\u0163ile locale au \u00eembr\u0103\u0163i\u015fat aceast\u0103 ini\u0163iativ\u0103, consider\u00e2nd-o un sprijin binevenit la dezvoltarea economic\u0103 din zona lor, dar \u015fi pentru men\u0163inerea tradi\u0163iilor \u015fi a pie\u0163ei muncii. Consumatorii au devenit mai con\u015ftien\u0163i de ceea ce consum\u0103 \u015fi acord\u0103 acum mai mult\u0103 aten\u0163ie produselor locale. Proiectul contribuie \u015fi la reducerea amprentei de carbon la sol.<\/p>\n<p>\n\u201eProfi va continua s\u0103 extind\u0103 prezen\u0163a produselor locale pe rafturile magazinelor sale. Dorim s\u0103 ajungem \u00een minimum opt jude\u0163e, s\u0103 cre\u015ftem num\u0103rul magazinelor unde implement\u0103m proiectul \u015fi s\u0103 continu\u0103m colaborarea cu tot mai mul\u0163i produc\u0103tori locali\u201d, adaug\u0103 Gabriela S\u00eerbu.<\/p>\n<p>\nDe ce este important\u0103 implicarea companiilor din Rom\u00e2nia \u00een proiecte de responsabilitate social\u0103? \u201eConsider\u0103m c\u0103 to\u0163i avem o datoria s\u0103 ac\u0163ion\u0103m \u00een comunit\u0103\u0163ile noastre. Companiile \u00eempreun\u0103 cu ONG-urile, mediul politic \u015fi guvernamental au o mare capacitate organizatoric\u0103 \u015fi de mobilizare, \u015fi pot ac\u0163iona mai eficient pentru binele economiei, pentru binele Rom\u00e2niei\u201d, conchide Gabriela S\u00eerbu.<\/p>\n<p>\n<img decoding=\"async\" alt=\"\" src=\"http:\/\/storage0.dms.mpinteractiv.ro\/media\/401\/341\/5531\/22164783\/17\/raftul-bunatatilor-c.jpg?height=413&#038;width=620\" style=\"width: 620px; height: 413px;\" \/><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Motiva\u0163ie: Micii produc\u0103tori locali sunt p\u0103str\u0103torii unor tradi\u0163ii gastronomice valoroase \u015fi au nevoie de sus\u0163inere \u00eentr-o lume tot mai industrializat\u0103. Raftul cu Bun\u0103t\u0103\u0163i Locale sus\u0163ine dezvoltarea acestora, oferindu-le expunere \u015fi cre\u015fterea v\u00e2nz\u0103rilor. Ini\u0163iativa avantajeaz\u0103 at\u00e2t produc\u0103torii, prin acces la pia\u0163a de retail \u015fi promovare, c\u00e2t \u015fi clien\u0163ii, ce pot bucura de mai multe produse de [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[510,7211],"tags":[55992,8320,56055,7855],"class_list":["post-220877","post","type-post","status-publish","format-standard","hentry","category-actualitate","category-comert","tag-cele-mai-responsabile-companii-din-romania","tag-profi","tag-raftul-cu-bunatati-locale","tag-social"],"_links":{"self":[{"href":"https:\/\/bm.dev.synology.me\/index.php?rest_route=\/wp\/v2\/posts\/220877","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/bm.dev.synology.me\/index.php?rest_route=\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/bm.dev.synology.me\/index.php?rest_route=\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/bm.dev.synology.me\/index.php?rest_route=\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/bm.dev.synology.me\/index.php?rest_route=%2Fwp%2Fv2%2Fcomments&post=220877"}],"version-history":[{"count":0,"href":"https:\/\/bm.dev.synology.me\/index.php?rest_route=\/wp\/v2\/posts\/220877\/revisions"}],"wp:attachment":[{"href":"https:\/\/bm.dev.synology.me\/index.php?rest_route=%2Fwp%2Fv2%2Fmedia&parent=220877"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/bm.dev.synology.me\/index.php?rest_route=%2Fwp%2Fv2%2Fcategories&post=220877"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/bm.dev.synology.me\/index.php?rest_route=%2Fwp%2Fv2%2Ftags&post=220877"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}