{"id":220801,"date":"2023-10-26T11:37:04","date_gmt":"2023-10-26T11:37:04","guid":{"rendered":"https:\/\/bm.dev.synology.me\/?p=220801"},"modified":"2023-10-26T11:37:04","modified_gmt":"2023-10-26T11:37:04","slug":"csr-2023-stand-up-impotriva-hartuirii-stradale","status":"publish","type":"post","link":"https:\/\/bm.dev.synology.me\/?p=220801","title":{"rendered":"CSR 2023. Stand-Up \u00eempotriva h\u0103r\u0163uirii stradale"},"content":{"rendered":"<p>\n<strong><img decoding=\"async\" alt=\"\" src=\"http:\/\/storage0.dms.mpinteractiv.ro\/media\/401\/341\/5531\/22164763\/59\/loreal.jpg?height=379&#038;width=150\" style=\"width: 150px; height: 379px; margin: 10px; float: left;\" \/>Motiva<\/strong><strong>\u0163<\/strong><strong>ie: <\/strong><\/p>\n<p>\nLansarea programului Stand-Up \u00eempotriva h\u0103r\u0163uirii stradale are la baz\u0103 cre\u015fterea alarmant\u0103 a num\u0103rului de cazuri de h\u0103r\u0163uire stradal\u0103, at\u00e2t la nivel local, c\u00e2t \u015fi interna\u0163ional, dar \u015fi dorin\u0163a de destigmatizare a unei mentalitati bazat\u0103 pe blamarea persoanei h\u0103r\u0163uite. Un studiu social global, care a investigat fenomenul h\u0103r\u0163uirii stradale la scar\u0103 larg\u0103, \u00een diferite culturi, a ar\u0103tat c\u0103 80% dintre femeile intervievate au experimentat h\u0103r\u0163uirea \u00een spa\u0163ii publice, iar dintre acestea, 1 din 5 femei erau minore, \u015fi 86% dintre martori sus\u0163in c\u0103 nu au \u015ftiut cum s\u0103 reac\u0163ioneze \u00een asemenea situa\u0163ii. Prin intermediul programului Stand-Up, L\u2019Or\u00e9al Paris, \u00eempreun\u0103 cu Right To Be \u015fi local cu Centrul Filia, se angajeaz\u0103 la o ini\u0163iativ\u0103 continu\u0103 de implicare social\u0103 de amploare \u015fi cu obiectivul de educare privind h\u0103r\u0163uirea stradal\u0103, dar \u015fi al preven\u0163iei prin metode sigure \u015fi eficiente prin care oamenii se pot implica. Proiectul \u0163inte\u015fte persoanele de toate v\u00e2rstele \u015fi genurile care se pot reg\u0103si \u00een postura de \u201evictim\u0103\u201d sau \u00een ipostaza de \u201emartor\u201d al h\u0103r\u0163uirii stradale.<\/p>\n<p>\n&nbsp;<\/p>\n<p>\n<strong>Descrierea proiectului:<\/strong><\/p>\n<p>\nProgramul a fost lansat \u00een 2020 la nivel interna\u0163ional \u015fi \u00een 2022 la nivel local \u015fi are la baz\u0103 trainingul online din platforma Stand-Up, servind ca surs\u0103 primar\u0103 educativ\u0103 a campaniei \u015fi fiind promovat\u0103 prin intermediul unei campanii media activate pe o multitudine de canale online \u015fi offline. De asemenea, la nivel local, programul a fost activat \u00een \u015fcoli \u015fi universit\u0103\u0163i prin intermediul Centrului FILIA, care a organizat trainingurile. Interna\u0163ional, campania Stand-Up este comunicat\u0103 pe \u00eentreaga durat\u0103 a anului, av\u00e2nd c\u00e2teva momente cheie de impulsionare a comunic\u0103rii: Mother\u2019s Day, Festival Season, Back-To-School. Local, \u00een 2023, comunicarea \u015fi activarea campaniei a fost centrat\u0103 \u00een jurul perioadei \u00eenceperii \u015fcolii, \u015ftiind din studii c\u0103 cei mai vulnerabili oameni la h\u0103r\u0163uirea stradal\u0103 sunt tinerii. Astfel, anul acesta perioada activ\u0103rii campaniei este septembrie-octombrie. La nivel media, campania se deruleaz\u0103 printr-un plan de activare global\u0103, ating\u00e2nd at\u00e2t mediul online, c\u00e2t \u015fi cel offline, cu un prim focus pe canalele \u00een care tinerii \u00ee\u015fi petrec cel mai mult timp \u00een social media (Facebook, Instagram, \u015fi TikTok) dar \u015fi prin puncte de comunicare cu un volum mare de urm\u0103ritori din toate genera\u0163iile, precum OOH, radio \u015fi TV.<\/p>\n<p>\n<img decoding=\"async\" alt=\"\" src=\"http:\/\/storage0.dms.mpinteractiv.ro\/media\/401\/341\/5531\/22164763\/58\/stand-up-main-visual-identity-ro.jpg?height=465&#038;width=620\" style=\"width: 620px; height: 465px;\" \/><\/p>\n<p>\n&nbsp;<\/p>\n<p>\n&nbsp;<\/p>\n<p>\n<strong>Rezultate:<\/strong><br \/>\nLa nivel local, \u00een anul 2022 un num\u0103r de 5.300 de persoane au participat la traininguri \u00een format offline \u015fi 7.800 \u00een format online. L\u2019Or\u00e9al Paris Rom\u00e2nia \u00ee\u015fi propune o cre\u015ftere de 33% a ratei de parcurgere a trainingului pentru restul anului 2023, cu un target cumulat de 16.000 de persoane care s\u0103 fi parcurs trainingul, at\u00e2t cu sprijinul Centrului FILIA, c\u00e2t \u015fi prin intermediul platformei de training online.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Motiva\u0163ie: Lansarea programului Stand-Up \u00eempotriva h\u0103r\u0163uirii stradale are la baz\u0103 cre\u015fterea alarmant\u0103 a num\u0103rului de cazuri de h\u0103r\u0163uire stradal\u0103, at\u00e2t la nivel local, c\u00e2t \u015fi interna\u0163ional, dar \u015fi dorin\u0163a de destigmatizare a unei mentalitati bazat\u0103 pe blamarea persoanei h\u0103r\u0163uite. Un studiu social global, care a investigat fenomenul h\u0103r\u0163uirii stradale la scar\u0103 larg\u0103, \u00een diferite culturi, [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[510],"tags":[55901,8219,56036,56035],"class_list":["post-220801","post","type-post","status-publish","format-standard","hentry","category-actualitate","tag-cat-de-responsabile-sunt-companiile-din-romania","tag-educatie","tag-hartuire-stradala","tag-stand-up"],"_links":{"self":[{"href":"https:\/\/bm.dev.synology.me\/index.php?rest_route=\/wp\/v2\/posts\/220801","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/bm.dev.synology.me\/index.php?rest_route=\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/bm.dev.synology.me\/index.php?rest_route=\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/bm.dev.synology.me\/index.php?rest_route=\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/bm.dev.synology.me\/index.php?rest_route=%2Fwp%2Fv2%2Fcomments&post=220801"}],"version-history":[{"count":0,"href":"https:\/\/bm.dev.synology.me\/index.php?rest_route=\/wp\/v2\/posts\/220801\/revisions"}],"wp:attachment":[{"href":"https:\/\/bm.dev.synology.me\/index.php?rest_route=%2Fwp%2Fv2%2Fmedia&parent=220801"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/bm.dev.synology.me\/index.php?rest_route=%2Fwp%2Fv2%2Fcategories&post=220801"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/bm.dev.synology.me\/index.php?rest_route=%2Fwp%2Fv2%2Ftags&post=220801"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}