{"id":220710,"date":"2023-10-24T10:01:22","date_gmt":"2023-10-24T10:01:22","guid":{"rendered":"https:\/\/bm.dev.synology.me\/?p=220710"},"modified":"2023-10-24T10:01:22","modified_gmt":"2023-10-24T10:01:22","slug":"csr-2023-via-profi","status":"publish","type":"post","link":"https:\/\/bm.dev.synology.me\/?p=220710","title":{"rendered":"CSR 2023. Via Profi"},"content":{"rendered":"

\n\"\"Motiva<\/strong>\u0163<\/strong>ie: <\/strong><\/p>\n

\nZilnic, produse delicioase \u015fi s\u0103n\u0103toase de la mici produc\u0103tori \u00ee\u015fi fac apari\u0163ia \u00een ferme sau afaceri de familie. Adesea \u00eens\u0103, r\u0103m\u00e2n necunoscute \u00een afara comunit\u0103\u0163ii lor, iar cei care le produc g\u0103sesc cu greu resurse \u015fi sus\u0163inere pentru a se extinde c\u0103tre mai mul\u0163i consumatori ca s\u0103-\u015fi continue obiceiurile \u015fi s\u0103 p\u0103streze metodele naturale, tradi\u0163ionale de preparare. De aceea nu de pu\u0163ine ori ei p\u0103r\u0103sesc \u0163ara, c\u0103ut\u00e2nd o via\u0163\u0103 mai bun\u0103 pe alte meleaguri. \u201eContribuind la salvarea satelor \u00een curs de depopulare \u015fi oferind sprijin celor care produc autentic \u015fi local dar au tot mai pu\u0163ine resurse pentru o existen\u0163\u0103 civilizat\u0103, Profi intervine cu acest proiect amplu \u015fi generos care \u00eei \u00eencurajeaz\u0103 s\u0103 produc\u0103, s\u0103 r\u0103m\u00e2n\u0103 \u015fi s\u0103 tr\u0103iasc\u0103 frumos la sat\u201d, declar\u0103 Gabriela S\u00eerbu, director de sustenabilitate la Profi.<\/p>\n

\n <\/p>\n

\nDescrierea proiectului:<\/strong><\/p>\n

\nVia Profi este un drum imaginar ce conecteaz\u0103 consumatori din urban cu produc\u0103tori din rural, o platform\u0103 ce faciliteaz\u0103 consumul de produse locale tradi\u0163ionale \u015fi contribuie la redescoperirea pl\u0103cerii de a le consuma.<\/p>\n

\n\u00cen septembrie 2022, sprijini\u0163i de Asocia\u0163ia Cultural\u0103 Plai, \u201eam \u00eenceput maparea pe jude\u0163e, identific\u00e2nd produc\u0103tori locali \u015fi lu\u00e2nd leg\u0103tura cu ei. Reprezentan\u0163ii Profi au mers \u00een teren, au f\u0103cut poze \u015fi au preluat date \u015fi le-au inclus \u00een aceast\u0103 platform\u0103 digital\u0103 integrat\u0103 cu Google\u201d, explic\u0103 Gabriela S\u00eerbu. Cine vizeaz\u0103 acum o loca\u0163ie din Via Profi afl\u0103 care sunt produc\u0103torii din zon\u0103. \u00cen iunie 2023, a fost lansat\u0103 oficial platforma digital\u0103. P\u00e2n\u0103 \u00een prezent, au fost investi\u0163i peste 2 milioane de lei \u00een cele dou\u0103 proiecte de sus\u0163inere a micilor produc\u0103tori locali: Raftul cu Bun\u0103t\u0103\u0163i Locale \u015fi Via Profi, ambele \u00een plin\u0103 evolu\u0163ie, conform Gabrielei S\u00eerbu.<\/p>\n

\n\"\"<\/p>\n

\nRezultate:<\/strong>
\nVia Profi reune\u015fte deja peste 327 de produc\u0103tori din 16 jude\u0163e, iar platforma are aproape 430.000 de utlizatori \u015fi peste 740.000 de vizualiz\u0103ri.<\/p>\n

\nPrin acest demers, \u201esemnal\u0103m autorit\u0103\u0163ilor \u015fi publicului larg c\u00e2t de importante sunt consumul local \u015fi sprijinirea produc\u0103torilor locali; observ\u0103m c\u0103 perspectiva autorit\u0103\u0163ilor a \u00eenceput s\u0103 se schimbe, iar consumatorii sunt tot mai con\u015ftien\u0163i de valoarea acestor produse\u201d, mai spune Gabriela S\u00eerbu. Sute de participan\u0163i au urm\u0103rit discu\u0163iile din cadrul Forumului de Bun \u015fi Bine, organizat de Profi, pentru a sprijini satul \u00een septembrie 2023, explor\u00e2nd teme ca s\u0103n\u0103tatea, educa\u0163ia, produc\u0103torii locali \u015fi valorile tradi\u0163ionale, cultura \u015fi \u00eentreprinderile sociale; evenimentul a generat ecouri la nivel politic \u015fi guvernamental. \u201eAceste rezultate ne motiveaz\u0103 s\u0103 continu\u0103m, s\u0103 map\u0103m \u00eentreaga \u0163ar\u0103 \u015fi s\u0103 ad\u0103ug\u0103m \u00een platform\u0103 tot mai mul\u0163i noi produc\u0103tori\u201d, conchide Gabriela S\u00eerbu.<\/p>\n","protected":false},"excerpt":{"rendered":"

Motiva\u0163ie: Zilnic, produse delicioase \u015fi s\u0103n\u0103toase de la mici produc\u0103tori \u00ee\u015fi fac apari\u0163ia \u00een ferme sau afaceri de familie. Adesea \u00eens\u0103, r\u0103m\u00e2n necunoscute \u00een afara comunit\u0103\u0163ii lor, iar cei care le produc g\u0103sesc cu greu resurse \u015fi sus\u0163inere pentru a se extinde c\u0103tre mai mul\u0163i consumatori ca s\u0103-\u015fi continue obiceiurile \u015fi s\u0103 p\u0103streze metodele naturale, […]<\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[510,7211],"tags":[55992,5238,56005,8320,7855,56004],"class_list":["post-220710","post","type-post","status-publish","format-standard","hentry","category-actualitate","category-comert","tag-cele-mai-responsabile-companii-din-romania","tag-consumatori","tag-gabriela-sirbu","tag-profi","tag-social","tag-via-profi"],"_links":{"self":[{"href":"https:\/\/bm.dev.synology.me\/index.php?rest_route=\/wp\/v2\/posts\/220710","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/bm.dev.synology.me\/index.php?rest_route=\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/bm.dev.synology.me\/index.php?rest_route=\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/bm.dev.synology.me\/index.php?rest_route=\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/bm.dev.synology.me\/index.php?rest_route=%2Fwp%2Fv2%2Fcomments&post=220710"}],"version-history":[{"count":0,"href":"https:\/\/bm.dev.synology.me\/index.php?rest_route=\/wp\/v2\/posts\/220710\/revisions"}],"wp:attachment":[{"href":"https:\/\/bm.dev.synology.me\/index.php?rest_route=%2Fwp%2Fv2%2Fmedia&parent=220710"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/bm.dev.synology.me\/index.php?rest_route=%2Fwp%2Fv2%2Fcategories&post=220710"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/bm.dev.synology.me\/index.php?rest_route=%2Fwp%2Fv2%2Ftags&post=220710"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}