{"id":220694,"date":"2023-10-23T18:56:22","date_gmt":"2023-10-23T18:56:22","guid":{"rendered":"https:\/\/bm.dev.synology.me\/?p=220694"},"modified":"2023-10-23T18:56:22","modified_gmt":"2023-10-23T18:56:22","slug":"csr-2023-smart-market-grija-pentru-mediu","status":"publish","type":"post","link":"https:\/\/bm.dev.synology.me\/?p=220694","title":{"rendered":"CSR 2023. Smart Market \u2013 Grij\u0103 pentru Mediu"},"content":{"rendered":"<p>\n<strong><img decoding=\"async\" alt=\"\" src=\"http:\/\/storage0.dms.mpinteractiv.ro\/media\/401\/341\/5531\/22164774\/4\/raiffeisen.jpg?height=381&amp;width=200\" style=\"width: 200px;height: 381px;margin: 10px;float: left\" \/>Motiva<\/strong><strong>\u0163<\/strong><strong>ie: <\/strong><\/p>\n<p>\nIdeea aplica\u0163iei Raiffeisen Smart Market s-a n\u0103scut din dorin\u0163a de a fideliza clien\u0163ii \u015fi a-i pune \u00eentr-un ecosistem relevant \u015fi personalizat. Aplica\u0163ia a fost conceput\u0103, pas cu pas, de la fiecare idee la fiecare buton, text \u015fi ecran, astfel \u00eenc\u00e2t s\u0103 ofere o experien\u0163\u0103 unic\u0103 utilizatorilor.&nbsp;<\/p>\n<p>\n&nbsp;<\/p>\n<p>\n<strong>Descrierea proiectului:<\/strong><\/p>\n<p>\nRaiffeisen Smart Market este singura aplica\u0163ie din Rom\u00e2nia care ofer\u0103 toate tipurile de loializ\u0103ri existente pe pia\u0163\u0103 \u015fi care, totodat\u0103, din aprilie 2023, are o sec\u0163iune dedicat\u0103 \u2013 Grij\u0103 pentru Mediu. Sec\u0163iunea permite dezvoltarea mai multor campanii de sustenabilitate personalizate \u015fi include Calculatorul Amprentei de Carbon, o solu\u0163ie unic\u0103 pe pia\u0163a din Rom\u00e2nia, care le ofer\u0103 clien\u0163ilor b\u0103ncii posibilitatea s\u0103-\u015fi m\u0103soare impactul tranzac\u0163iilor asupra mediului. Calculatorul a fost dezvoltat \u00een baza unei solu\u0163ii tehnice validate interna\u0163ional de c\u0103tre compania de audit \u015fi consultan\u0163\u0103 financiar\u0103 Deloitte. La momentul actual, \u00een sec\u0163iunea Grij\u0103 pentru Mediu, din cadrul aplica\u0163iei Smart Market, utilizatorii \u00ee\u015fi pot converti punctele de loialitate de\u0163inute, pentru plantarea unuia sau mai multor copaci. La finalul campaniei, Raiffeisen Bank Rom\u00e2nia va dubla num\u0103rul de copaci dona\u0163i de utilizatori, urm\u00e2nd ca ace\u015ftia s\u0103 fie planta\u0163i \u00een comuna Putineiu din jude\u0163ul Giurgiu. Campania de re\u00eemp\u0103durire este realizat\u0103 \u00een colaborare cu Asocia\u0163ia P\u0103durea Copiilor care are misiunea de a cre\u015fte p\u0103duri \u00een 100 de comunit\u0103\u0163i din zonele de sud ale \u0163\u0103rii p\u00e2n\u0103 \u00een 2035. Lansarea func\u0163ionalit\u0103\u0163ii de m\u0103surare a amprentei de carbon sus\u0163ine angajamentul Raiffeisen Bank de a se men\u0163ine \u00een prima linie a sustenabilit\u0103\u0163ii \u015fi de a fi al\u0103turi de clien\u0163i \u00een acest demers. Raiffeisen Bank este prima banc\u0103 din Rom\u00e2nia care a lansat o solu\u0163ie pentru calculul amprentei de carbon a tranzac\u0163iilor realizate de clien\u0163i, prin intermediul unei aplica\u0163ii de loializare. Pentru a avea acces la aplica\u0163ia Smart Market, clien\u0163ii persoane fizice trebuie s\u0103 de\u0163in\u0103 un card Raiffeisen Bank \u015fi serviciul de mobile banking, Smart Mobile. Aplica\u0163ia este disponibil\u0103 \u00een App Store \u015fi Play Store pentru dispozitive cu sistemul de operare \u00een versiunea minimum 10 Android sau minimum 13 iOS.<\/p>\n<p>\n&nbsp;<\/p>\n<p>\n<strong>Rezultate:<\/strong><br \/>\nBilan\u0163ul la un an de la lansarea aplica\u0163iei arat\u0103 peste 500.000 de utilizatori, 300.000 de vouchere pentru clien\u0163ii companiei, 250.000 de euro cashback, peste 100 de retaileri parteneri \u015fi peste 17.000 de produse bancare v\u00e2ndute prin intermediul aplica\u0163iei. Reac\u0163ia \u015fi experien\u0163a clien\u0163ilor este una pozitiv\u0103, iar la un an de la lansare, aplica\u0163ia ocup\u0103 locul 2 \u00een topul aplica\u0163iilor bancare de loializare din studiul de NPS, conform Kantar.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Motiva\u0163ie: Ideea aplica\u0163iei Raiffeisen Smart Market s-a n\u0103scut din dorin\u0163a de a fideliza clien\u0163ii \u015fi a-i pune \u00eentr-un ecosistem relevant \u015fi personalizat. Aplica\u0163ia a fost conceput\u0103, pas cu pas, de la fiecare idee la fiecare buton, text \u015fi ecran, astfel \u00eenc\u00e2t s\u0103 ofere o experien\u0163\u0103 unic\u0103 utilizatorilor.&nbsp; &nbsp; Descrierea proiectului: Raiffeisen Smart Market este singura [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[510,7208],"tags":[55992,8219,2405,55994],"class_list":["post-220694","post","type-post","status-publish","format-standard","hentry","category-actualitate","category-servicii-financiare","tag-cele-mai-responsabile-companii-din-romania","tag-educatie","tag-raiffeisen-bank","tag-smart-market-grija-pentru-mediu"],"_links":{"self":[{"href":"https:\/\/bm.dev.synology.me\/index.php?rest_route=\/wp\/v2\/posts\/220694","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/bm.dev.synology.me\/index.php?rest_route=\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/bm.dev.synology.me\/index.php?rest_route=\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/bm.dev.synology.me\/index.php?rest_route=\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/bm.dev.synology.me\/index.php?rest_route=%2Fwp%2Fv2%2Fcomments&post=220694"}],"version-history":[{"count":0,"href":"https:\/\/bm.dev.synology.me\/index.php?rest_route=\/wp\/v2\/posts\/220694\/revisions"}],"wp:attachment":[{"href":"https:\/\/bm.dev.synology.me\/index.php?rest_route=%2Fwp%2Fv2%2Fmedia&parent=220694"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/bm.dev.synology.me\/index.php?rest_route=%2Fwp%2Fv2%2Fcategories&post=220694"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/bm.dev.synology.me\/index.php?rest_route=%2Fwp%2Fv2%2Ftags&post=220694"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}