{"id":220685,"date":"2023-10-23T18:49:56","date_gmt":"2023-10-23T18:49:56","guid":{"rendered":"https:\/\/bm.dev.synology.me\/?p=220685"},"modified":"2023-10-23T18:49:56","modified_gmt":"2023-10-23T18:49:56","slug":"csr-2023-plata-cu-pet-initiativa-din-programul-punem-pret-pe-plastic","status":"publish","type":"post","link":"https:\/\/bm.dev.synology.me\/?p=220685","title":{"rendered":"CSR 2023. Plata cu PET \u2013 ini\u0163iativ\u0103 din programul \u201ePunem pre\u0163 pe plastic\u201d"},"content":{"rendered":"<p>\n<strong><img decoding=\"async\" alt=\"\" src=\"http:\/\/storage0.dms.mpinteractiv.ro\/media\/401\/341\/5531\/22158215\/33\/carrefour.jpg?height=484&amp;width=150\" style=\"width: 150px;height: 484px;margin: 10px;float: left\" \/><\/strong><strong>Motiva<\/strong><strong>\u0163<\/strong><strong>ie: <\/strong><\/p>\n<p>\nPlata cu PET face parte din programul \u201ePunem Pre\u0163 pe Plastic\u201d lansat de Carrefour Rom\u00e2nia \u00een 2019, care vizeaz\u0103 reducerea amprentei de mediu a companiei \u015fi sus\u0163inerea clien\u0163ilor \u00een tranzi\u0163ia spre obiceiuri mai bune de consum, pornind de la principiile economiei circulare \u2013 use less, use longer, make clean, use again.\u201eNe-am dorit ca plasticul s\u0103 fie privit ca o resurs\u0103, \u00een acest caz, ca o moned\u0103 de schimb cu care po\u0163i sus\u0163ine produc\u0103torii locali \u015fi po\u0163i contribui la protejarea mediului. Astfel, cei care aduc la Carrefour PET-uri, R-PET-uri, ambalaje de sticl\u0103 \u015fi doze de aluminiu, le introduc \u00een RVM, primesc \u00een schimb fructe \u015fi legume de la produc\u0103torii locali\u201d, spun reprezentan\u0163ii companiei. Ideea campaniei a pornit de la faptul c\u0103 retailerul Carrefour este unul dintre cei mai mari din \u0163ar\u0103, iar distribu\u0163ia produselor ambalate \u00een materiale reciclabile este una considerabil\u0103. \u00cen acest sens, scopul acestui program este de informare \u015fi educare despre impactul colect\u0103rii separate \u015fi al recicl\u0103rii, mecanismul campaniei fiind g\u00e2ndit \u00een a\u015fa fel \u00eenc\u00e2t consumatorii s\u0103 fie mobiliza\u0163i \u015fi implica\u0163i \u00een aceast\u0103 cauz\u0103. \u201eAm vrut ca plasticul s\u0103 fie v\u0103zut ca o resurs\u0103, nu doar ca un de\u015feu care face r\u0103u mediului \u00eenconjur\u0103tor. De aceea, Plata cu PET const\u0103 \u00een aducerea unui PET sau R-PET \u00een schimbul c\u0103reia se ofer\u0103 fructe \u015fi legume rom\u00e2ne\u015fti de sezon\u201d, adaug\u0103 reprezentan\u0163ii companiei.<\/p>\n<p>\n&nbsp;<\/p>\n<p>\n<strong>Descrierea proiectului:<\/strong><\/p>\n<p>\nLansat\u0103 \u00een 2019 ca parte a programului Punem Pre\u0163 pe Plastic, campania Plata cu PET ajunge anul acesta la cea de-a 5-a edi\u0163ie. De la debut \u015fi p\u00e2n\u0103 \u00een prezent, campania \u015fi-a men\u0163inut ideea principal\u0103, aceea c\u0103 plasticul trebuie v\u0103zut ca o moned\u0103 de schimb cu care po\u0163i sus\u0163ine produc\u0103torii locali \u015fi po\u0163i contribui la protejarea mediului. Mecanismul nu a fost schimbat, ci doar \u00eembun\u0103t\u0103\u0163it prin introducerea aparatelor inteligente de colectare selectiv\u0103 \u00een 2022 si prin diversificarea ambalajelor colectate. Astfel, \u00een perioada campaniei, oamenii aduc la Carrefour PET-uri, rPET-uri, ambalaje de sticl\u0103 sau doze de aluminiu, le introduc \u00een RVM \u015fi primesc la schimb fructe \u015fi legume de sezon.<\/p>\n<p>\n&nbsp;<\/p>\n<p>\n<strong>Rezultate:<\/strong><br \/>\n\u00cen cele patru edi\u0163ii finalizate peste 230.000 de persoane au participat la Plata cu PET \u015fi au reu\u015fit s\u0103 colecteze 1 milion PET-uri \u015fi peste 350.000 de ambalaje din aluminiu \u015fi sticl\u0103 \u00een schimbul a 200 de tone de fructe \u015fi legume rom\u00e2ne\u015fti. Ini\u0163iativa Plata cu PET a atras \u00een mai multe ora\u015fe din \u0163ar\u0103 aten\u0163ia autorit\u0103\u0163ilor publice care au vrut s\u0103 se al\u0103ture campaniei. C\u00e2teva dintre acestea sunt Jandarmeria din Satu Marea, Deta\u015famentul 1 Pompieri Oradea \u015fi Baza de Avia\u0163ie Boboc din Buz\u0103u. Aceste autorit\u0103\u0163i publice au colectat PET-uri \u00een schimbul fructelor \u015fi legumelor pentru comunit\u0103\u0163ile dezavantajate. \u00cen edi\u0163iile precedente caravana Plata cu PET a sta\u0163ionat timp de 5 zile \u00een fiecare ora\u015f implicat, \u00eens\u0103 \u00een cea de-a cincea edi\u0163ie, rom\u00e2nii pot aduce ambalaje reciclabile doar timp de trei zile. Resursele financiare cumulate \u00een realizate edi\u0163iei cu num\u0103rul patru \u00eensumeaz\u0103 1.159.258 lei (2022). Impactul pe termen lung al acestei campanii const\u0103 \u00een formarea unui obicei de reciclare care va fi indispensabil odat\u0103 cu introducerea sistemului de garan\u0163ie-returnare.<\/p>\n<p>\n<br \/>\n&nbsp;<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Motiva\u0163ie: Plata cu PET face parte din programul \u201ePunem Pre\u0163 pe Plastic\u201d lansat de Carrefour Rom\u00e2nia \u00een 2019, care vizeaz\u0103 reducerea amprentei de mediu a companiei \u015fi sus\u0163inerea clien\u0163ilor \u00een tranzi\u0163ia spre obiceiuri mai bune de consum, pornind de la principiile economiei circulare \u2013 use less, use longer, make clean, use again.\u201eNe-am dorit ca plasticul [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[510,7211],"tags":[419,55901,10287,9815,21049,15941],"class_list":["post-220685","post","type-post","status-publish","format-standard","hentry","category-actualitate","category-comert","tag-carrefour","tag-cat-de-responsabile-sunt-companiile-din-romania","tag-mediu","tag-pet","tag-plastic","tag-reciclare"],"_links":{"self":[{"href":"https:\/\/bm.dev.synology.me\/index.php?rest_route=\/wp\/v2\/posts\/220685","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/bm.dev.synology.me\/index.php?rest_route=\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/bm.dev.synology.me\/index.php?rest_route=\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/bm.dev.synology.me\/index.php?rest_route=\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/bm.dev.synology.me\/index.php?rest_route=%2Fwp%2Fv2%2Fcomments&post=220685"}],"version-history":[{"count":0,"href":"https:\/\/bm.dev.synology.me\/index.php?rest_route=\/wp\/v2\/posts\/220685\/revisions"}],"wp:attachment":[{"href":"https:\/\/bm.dev.synology.me\/index.php?rest_route=%2Fwp%2Fv2%2Fmedia&parent=220685"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/bm.dev.synology.me\/index.php?rest_route=%2Fwp%2Fv2%2Fcategories&post=220685"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/bm.dev.synology.me\/index.php?rest_route=%2Fwp%2Fv2%2Ftags&post=220685"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}