{"id":220657,"date":"2023-10-23T12:13:00","date_gmt":"2023-10-23T12:13:00","guid":{"rendered":"https:\/\/bm.dev.synology.me\/?p=220657"},"modified":"2023-10-23T12:13:00","modified_gmt":"2023-10-23T12:13:00","slug":"the-confident-group-campanii-de-comunicare-in-cee-si-in-spania-miza-pe-clientii-globali-a-sustinut-afacerile-din-romania","status":"publish","type":"post","link":"https:\/\/bm.dev.synology.me\/?p=220657","title":{"rendered":"The Confident Group – campanii de comunicare \u00een CEE \u015fi \u00een Spania. Miza pe clien\u0163ii globali a sus\u0163inut afacerile din Rom\u00e2nia"},"content":{"rendered":"

\nTHE CONFIDENT GROUP, 12 ANI PE PIA\u0162A DIN ROM\u00c2NIA, BIROURI \u00ceN BUCURE\u015eTI \u015eI BARCELONA, EXPERTIZ\u0102 \u00ceN ACOMODAREA COMPANIILOR INTERNA\u0162IONALE \u00ceN ROM\u00c2NIA \u015eI \u00ceN SUS\u0162INEREA AFACERILOR ROM\u00c2NE\u015eTI CARE VOR S\u0102 SE EXTIND\u0102 \u00ceN REGIUNE, SAU PE PIA\u0162A DIN VEST.<\/p>\n

\nConfident Agency <\/span>\u015fi <\/span>Venus Five Studio<\/span> – Doi antreprenori, Mara Gojgar \u015fi Drago\u015f Constantin, au pariat pe curaj \u015fi creativitate pentru a dezvolta, sub aceea\u015fi umbrel\u0103, dou\u0103 linii de business distincte, dar complementare, cu o dinamic\u0103 ce a permis o cre\u015ftere sustenabil\u0103 a unui grup solid – The Confident Group. <\/span><\/span><\/p>\n

\n\u201cAm\u00e2ndoi suntem oameni care venim din industrii creative \u015fi vizuale, \u00eens\u0103, precum cizmarul f\u0103r\u0103 pantofi, tendin\u0163a noastr\u0103 a fost s\u0103 ne concentr\u0103m pe partea din business  mai pu\u0163in vizibil\u0103, respectiv pe dezvoltarea serviciilor \u015fi a echipelor, dar acum a venit \u00een sf\u00e2r\u015fit \u015fi r\u00e2ndul imaginii care s\u0103 oglindeasc\u0103 ce este \u00een interior\u201d, spune Drago\u015f Constantin, fondatorul Venus Five Studio. <\/span><\/span><\/p>\n

\n\"\"<\/p>\n

\nCONFIDENT Agency –  Extindere interna\u0163ional\u0103 \u015fi know how regional <\/span><\/span><\/strong><\/h2>\n

\n\u201cApetitul pentru interna\u0163ionalizare a existat \u00eenc\u0103 la lansarea CONFIDENT. Am creat o re\u0163ea de parteneri \u00een \u0163\u0103ri cheie din CEE – Polonia, Cehia, Ungaria \u015fi Bulgaria, care ne permite s\u0103 implement\u0103m campanii regionale pentru clien\u0163ii care vor s\u0103 testeze noi pie\u0163e\u201d, spune Mara Gojgar, fondator CONFIDENT Agency. <\/span><\/span><\/p>\n

\nLead agency<\/span>, echipa CONFIDENT realizeaz\u0103 strategia \u015fi crea\u0163ia pentru clien\u0163ii care vizeaz\u0103 prezen\u0163\u0103 regional\u0103, \u015fi coordoneaz\u0103 agen\u0163iile partenere \u00een procesul de implementare a strategiilor multichannel \u015fi a tacticilor de media relations. <\/span><\/span><\/p>\n

\n\u201cDe ce o agen\u0163ie din Rom\u00e2nia care s\u0103 ne reprezinte \u015fi nu, mai degrab\u0103, agen\u0163ii locale?\u201d. O \u00eentrebare care apare frecvent din partea antreprenorilor rom\u00e2ni care vor s\u0103-\u015fi dezvolte amprenta la nivel interna\u0163ional.<\/span><\/span><\/p>\n

\n\u201eLocalizarea accentuat\u0103 a unor mesaje duce la pierderea identit\u0103\u0163ii de companie interna\u0163ional\u0103. Este important s\u0103 stabile\u015fti principii clare pentru ce poate fi localizat \u015fi ce trebuie men\u0163inut nelocalizat. \u00cen acest echilibru st\u0103 construirea unei imagini globale \u015fi unitare\u201d, explic\u0103 Mara Gojgar.<\/span><\/span><\/p>\n

\n\"\"<\/span><\/span><\/p>\n

\n <\/span>Mai multe branduri spaniole la raft<\/span><\/span><\/strong><\/h2>\n

\nCONFIDENT s-a  extins cu un nou sediu \u00een Spania,  de  unde \u00ee\u015fi propune s\u0103 sprijine at\u00e2t companiile rom\u00e2ne\u015fti \u015fi din regiune care \u00ee\u015fi doresc s\u0103 se extind\u0103 \u00een Europa de Vest, c\u00e2t \u015fi companiile spaniole interesate s\u0103 p\u0103trund\u0103 \u00een retailul rom\u00e2nesc.  <\/span><\/span><\/p>\n

\n\u201eDeschiderea sediului din Barcelona este un pas important pentru CONFIDENT, care a venit din dorin\u0163a de a oferi mai mult clien\u0163ilor no\u015ftri. Ne baz\u0103m pe un know-how solid, pe strategii \u015fi proceduri bine definite, care, \u00eempreun\u0103 cu echipa local\u0103, vin \u00een sprijinul companiilor, cu tactici concrete pentru pia\u0163a vizat\u0103. Ne dorim s\u0103 vedem mai multe produse spaniole la raft, dar \u015fi mai multe pove\u015fti de succes \u00een Spania\u201d, m\u0103rturise\u015fte Mara Gojgar.    <\/p>\n

\nCe provoc\u0103ri mai au clien\u0163ii \u00eentr-o lume \u00een tranzi\u0163ie rapid\u0103 c\u0103tre online?<\/span><\/span><\/p>\n

\n\u201eSpa\u0163iul online cap\u0103t\u0103 o importan\u0163\u0103 tot mai mare \u015fi apare o provocare pentru companii s\u0103 vin\u0103 \u00een permanen\u0163\u0103 cu concepte creative \u015fi inovatoare care le diferen\u0163iaz\u0103.  Astfel, CONFIDENT \u015fi-a completat serviciile de <\/span>comunicare corporate \u015fi de brand<\/span> cu linii de <\/span>social & digital<\/span> \u015fi <\/span>creative services <\/span>pentru a duce strategiile \u015fi campaniile clien\u0163ilor s\u0103i la un alt nivel\u201d, declar\u0103 Mara Gojgar.<\/span> <\/span> <\/span><\/span><\/p>\n

\n\"\"<\/span><\/span><\/p>\n

\nVENUS FIVE- un studio de crea\u0163ie vizual\u0103 full service<\/span><\/span><\/strong><\/h2>\n

\nSeriile de content video pentru social media \u015fi produc\u0163ia de podcast, cele mai solicitate servicii. Youtube SEO, \u00een cre\u015ftere. <\/span><\/span><\/p>\n

\nStudioul Venus Five este o linie distinct\u0103 de business care a \u00eenceput ini\u0163ial cu servicii specializate de fotografie corporate.<\/span><\/span><\/p>\n

\n\u201eAst\u0103zi echipa foto func\u0163ioneaz\u0103 independent. Ne-am extins expertiza pe partea video, de la script writing, la filmare \u015fi editare, astfel c\u0103 produc\u0163ia video genereaz\u0103, \u00een prezent, 50% din business\u201d, explic\u0103 Drago\u015f Constantin.<\/span><\/span><\/p>\n

\nCompaniile \u015fi agen\u0163iile au nevoie  din ce \u00een ce mai mult de <\/span>serii de content video pentru re\u0163ele de socializare<\/span>, care vin s\u0103 completeze con\u0163inutul  produs  prin  tacticile de influencer marketing. Totodat\u0103, \u015fi zona de video pentru <\/span>Youtube SEO <\/span>a \u00eenceput s\u0103 fie din ce \u00een ce mai solicitat\u0103 de agen\u0163iile de digital.<\/span><\/span><\/p>\n

\nVenus Five PODCAST, cel mai nou proiect al studioului, <\/span>deserve\u015fte \u00eentr-o loca\u0163ie dedicat\u0103, nevoile de produc\u0163ie tip podcast pentru companii, agen\u0163ii de publicitate \u015fi persoane care vor s\u0103 \u00ee\u015fi creeze un brand personal consistent \u00een online.<\/span><\/span><\/p>\n

\nRebranding \u015fi o nou\u0103 structur\u0103 a serviciilor<\/span><\/span><\/strong><\/h2>\n

\nRecent, agen\u0163ia a trecut printr-un proces de rebranding. Noua identitate vizual\u0103 a adus \u00een prim plan <\/span>motocicleta<\/span>, ca simbol al vitezei \u015fi al curajului, un nou slogan \u201c<\/span>Up For a Ride?\u201d<\/span> \u015fi misiunea <\/span>Driving Brands to People\u2019s hearts. <\/span>Pozi\u0163ionarea \u015fi noua identitate de brand au venit \u00een contextul maturiz\u0103rii agen\u0163iei la nivel de servicii, de portofoliu de clien\u0163i \u015fi, totodat\u0103, \u00een contextul extinderii interna\u0163ionale. Procesul de rebranding a avut ca scop o imagine care s\u0103 reprezinte mai clar valorile dob\u00e2ndite \u00een timp \u015fi s\u0103 denote acel <\/span>superdrive <\/span>al echipei CONFIDENT de a transforma imposibilul \u00een posibil. <\/span><\/span><\/p>\n

\nCampaniile de comunicare corporate \u015fi de brand implementate au dus c\u0103tre consolidarea unei structuri de servicii pe trei piloni \u2013 <\/span>comunicare corporate<\/span>, <\/span>social & digital<\/span> \u015fi <\/span>creative services <\/span>\u2013 crea\u0163ie, produc\u0163ie foto & video \u015fi sports marketing. <\/span><\/span><\/p>\n

\nCONFIDENT Agency este specializat\u0103 \u00een industrii cheie din consumer & B2B –  <\/span>tech, real estate, retail & FMCG, auto & mobility, pharma & medcomms.<\/span><\/span><\/p>\n

\n\"\"<\/span><\/span><\/p>\n

\n

\n#CONFIDENTServices<\/span><\/span><\/p>\n

\nCORPORATE | <\/span>Media Relations, CSR, Internal Comms<\/span><\/p>\n

\nONLINE <\/span><\/span>| Influencer marketing, social media, digital comms <\/span><\/span><\/p>\n

\nCREATIVE <\/span><\/span>| Creative campaigns, photo & video production, sports marketing<\/p>\n

\n
\n

\n#CONFIDENTMilestones<\/span><\/span><\/p>\n

    \n
  • \n

    \n12 Ani de antreprenoriat creativ<\/span><\/span><\/p>\n<\/li>\n

  • \n

    \n+50 de clien\u0163ii \u015fi campanii gestionate \u00een Rom\u00e2nia \u015fi CEE<\/span><\/span><\/p>\n<\/li>\n

  • \n

    \n5 Premii \u015fi nominaliz\u0103ri la PR Award<\/span><\/span><\/p>\n<\/li>\n

  • \n

    \n2 Birouri – \u00een Bucure\u015fti \u015fi Barcelona<\/span><\/span><\/p>\n<\/li>\n

  • \n

    \n1 \u015ecoal\u0103 alternativ\u0103 de marketing \u015fi comunicare<\/span><\/span><\/p>\n<\/li>\n

  • \n

    \n1 Echip\u0103 cu mindset de DOER<\/span><\/span><\/p>\n<\/li>\n<\/ul>\n

    \n
    \n

    \nCreative Credentials<\/span><\/span><\/p>\n

      \n
    • \n

      \nProcesul de rebranding a fost sus\u0163inut de Dochi\u0163a Zenoveiov \u015fi INOVEO Consultants<\/span><\/span><\/p>\n<\/li>\n

    • \n

      \n\u015eedin\u0163a foto a fost realizat\u0103 \u00een showroom-ul Harley Davidson Rom\u00e2nia<\/span><\/span><\/p>\n<\/li>\n

    • \n

      \nPhoto Shooting realizat de Venus Five Studio<\/span><\/span><\/p>\n<\/li>\n<\/ul>\n

      \n

      \n <\/p>\n","protected":false},"excerpt":{"rendered":"

      Articol cu con\u0163inut publicitar <\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[510],"tags":[81,4126],"class_list":["post-220657","post","type-post","status-publish","format-standard","hentry","category-actualitate","tag-afaceri","tag-clienti"],"_links":{"self":[{"href":"https:\/\/bm.dev.synology.me\/index.php?rest_route=\/wp\/v2\/posts\/220657","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/bm.dev.synology.me\/index.php?rest_route=\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/bm.dev.synology.me\/index.php?rest_route=\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/bm.dev.synology.me\/index.php?rest_route=\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/bm.dev.synology.me\/index.php?rest_route=%2Fwp%2Fv2%2Fcomments&post=220657"}],"version-history":[{"count":0,"href":"https:\/\/bm.dev.synology.me\/index.php?rest_route=\/wp\/v2\/posts\/220657\/revisions"}],"wp:attachment":[{"href":"https:\/\/bm.dev.synology.me\/index.php?rest_route=%2Fwp%2Fv2%2Fmedia&parent=220657"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/bm.dev.synology.me\/index.php?rest_route=%2Fwp%2Fv2%2Fcategories&post=220657"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/bm.dev.synology.me\/index.php?rest_route=%2Fwp%2Fv2%2Ftags&post=220657"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}