{"id":220601,"date":"2023-10-20T12:00:00","date_gmt":"2023-10-20T12:00:00","guid":{"rendered":"https:\/\/bm.dev.synology.me\/?p=220601"},"modified":"2023-10-20T12:00:00","modified_gmt":"2023-10-20T12:00:00","slug":"dupa-ce-seful-a-refuzat-sa-il-avanseze-un-angajat-a-gasit-metoda-perfecta-de-a-se-razbuna-a-fondat-propria-companie-pe-care-a-transformat-o-intr-un-imperiu-financiar-cunoscut-in-toata-lumea-gigant","status":"publish","type":"post","link":"https:\/\/bm.dev.synology.me\/?p=220601","title":{"rendered":"Dup\u0103 ce \u015feful a refuzat s\u0103 \u00eel avanseze, un angajat a g\u0103sit metoda perfect\u0103 de a se r\u0103zbuna. A fondat propria companie, pe care a transformat-o \u00eentr-un imperiu financiar cunoscut \u00een toat\u0103 lumea: gigantul Revlon"},"content":{"rendered":"

\nDac\u0103 \u015fefii s\u0103i nu ar fi refuzat s\u0103 \u00eel promoveze, Charles Revson ar fi r\u0103mas, probabil, doar un bun agent de v\u00e2nz\u0103ri, irosindu-\u015fi poten\u0163ialul antreprenorial uria\u015f. Frustrarea refuzului \u00eent\u00e2mpinat s-a transformat \u00eens\u0103 \u00eentr-o ini\u0163iativ\u0103 ce a dat na\u015ftere unuia dintre cei mai mari gigan\u0163i din industria cosmetic\u0103 mondial\u0103: Revlon.<\/strong><\/p>\n

\nN\u0103scut pe 11 octombrie 1906, \u00een Boston, Massachusetts, \u00een familia unor imigran\u0163i canadieni, Revson a reu\u015fit, \u00een ciuda greut\u0103\u0163ilor financiare ale p\u0103rin\u0163ilor, s\u0103 finalizeze liceul. Ulterior s-a mutat la New York, unde s-a angajat ca agent de v\u00e2nz\u0103ri la Elka Company, v\u00e2nz\u00e2nd oj\u0103 saloanelor de \u00eenfrumuse\u0163are. Aici a avut, astfel, primul contact cu industria cosmeticelor, experien\u0163\u0103 care avea s\u0103 \u00eel ajute \u015fi \u00een activitatea antreprenorial\u0103 ulterioar\u0103. Revson a decis s\u0103 porneasc\u0103 pe cont propriu dup\u0103 ce angajatorul a refuzat s\u0103 \u00eel promoveze \u00een rolul de distribuitor la nivel na\u0163ional. Astfel, \u00een 1932, al\u0103turi de fratele s\u0103u, Joseph, \u015fi \u00eempreun\u0103 cu chimistul Charles Lachman, a pus bazele Revlon, av\u00e2nd ca obiectiv comercializarea unor produse cosmetice de calitate la pre\u0163uri accesibile.<\/p>\n

\nAntreprenorul a mizat \u00eenc\u0103 de la \u00eenceput pe puterea marketingului, a\u015fa c\u0103 produsele brandului au fost promovate \u00een primii ani de personalit\u0103\u0163i ca Audrey Hepburn, c\u00e2\u015ftig\u00e2nd rapid interesul clientelor. O alt\u0103 strategie a fost s\u0103 creeze o paleta de lacuri de unghii asortat\u0103 la cea de rujuri, idee care a transformat brandul \u00eentr-un trendsetter al industriei.<\/p>\n

\nUlterior, a extins portofoliul  \u015fi cu alte game de produse, precum cele destinate \u00eengrijirii pielii \u015fi p\u0103rului, dar \u015fi parfumuri. P\u00e2n\u0103 \u00een anii \u201950, Revlon ajunsese deja un conglomerat global.<\/p>\n

\n\u00cen 1956 fondatorul a pus \u015fi bazele unei organiza\u0163ii caritabile, Charles H. Revson Foundation, c\u0103tre care a donat circa 10 milioane de dolari de-a lungul vie\u0163ii \u015fi prin care a oferit sprijin \u00een special comunit\u0103\u0163ilor evreie\u015fti, el \u00eensu\u015fi av\u00e2nd origini ebraice.<\/p>\n

\n\u00cen plan personal, Revson a fost c\u0103s\u0103torit de trei ori \u015fi a avut trei copii, doi fii \u015fi o fiic\u0103. Antreprenorul a murit \u00een vara anului 1975.<\/p>\n

\nPrezent\u0103 \u00een 150 de pie\u0163e \u015fi cu pariuri curajoase f\u0103cute de-a lungul timpului, precum achizi\u0163ia gigantului Elisabeth Arden \u00een 2016, \u00eentr-o tranzac\u0163ie de 870 de milioane de dolari, \u00een 2022, pe fondul provoc\u0103rilor generate de pandemia de COVID la nivel de industrie, dar \u015fi ca urmare a competi\u0163iei aduse de brandurile lansate de marile staruri interna\u0163ionale, compania a depus cererea pentru intrarea \u00een faliment. A reu\u015fit s\u0103 \u00eel evite \u00eens\u0103, dup\u0103 achitarea unor datorii de aproape 3 miliarde de dolari la \u00eenceputul acestui an, \u015fi r\u0103m\u00e2ne unul dintre cele mai cunoscute nume \u00een industria cosmetic\u0103 global\u0103.  <\/p>\n

\n <\/p>\n

\nCarte de vizit\u0103<\/span><\/strong><\/span><\/p>\n

\nCharles Haskell Revson, cofondator, Revlon<\/strong><\/span><\/p>\n

\n1.<\/strong> S-a n\u0103scut \u00een Boston, Massachusetts, \u00een familia unor imigran\u0163i canadieni;<\/p>\n

\n2.<\/strong> Dup\u0103 absolvirea liceului s-a mutat la New York, unde s-a angajat ca agent de v\u00e2nz\u0103ri la firma de cosmetice Elka Company;<\/p>\n

\n3.<\/strong> Pentru c\u0103 angajatorul a refuzat s\u0103 \u00eel avanseze \u00een rolul de distribuitor la nivel na\u0163ional, a hot\u0103r\u00e2t s\u0103 lanseze propriul brand de cosmetice;<\/p>\n

\n4.<\/strong> \u00cen 1932 a pus bazele companiei Revlon, al\u0103turi de fratele s\u0103u, Joseph, \u015fi de chimistul Charles Lachman;<\/p>\n

\n5.<\/strong> A fondat, de asemenea, \u015fi Charles H. Revson Foundation, c\u0103tre care a donat circa 10 milioane de dolari de-a lungul vie\u0163ii;<\/p>\n

\n5.<\/strong> A fost c\u0103s\u0103torit de trei ori \u015fi a avut trei copii, doi fii \u015fi o fiic\u0103.<\/p>\n","protected":false},"excerpt":{"rendered":"

Dac\u0103 \u015fefii s\u0103i nu ar fi refuzat s\u0103 \u00eel promoveze, Charles Revson ar fi r\u0103mas, probabil, doar un bun agent de v\u00e2nz\u0103ri, irosindu-\u015fi poten\u0163ialul antreprenorial uria\u015f. Frustrarea refuzului \u00eent\u00e2mpinat s-a transformat \u00eens\u0103 \u00eentr-o ini\u0163iativ\u0103 ce a dat na\u015ftere unuia dintre cei mai mari gigan\u0163i din industria cosmetic\u0103 mondial\u0103: Revlon. N\u0103scut pe 11 octombrie 1906, \u00een […]<\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[511,7211,512],"tags":[55953,55954,5622,39160],"class_list":["post-220601","post","type-post","status-publish","format-standard","hentry","category-afaceri","category-comert","category-revista-bm","tag-capitalistul-saptamannii","tag-charles-haskell-revson","tag-cosmetice","tag-revlon"],"_links":{"self":[{"href":"https:\/\/bm.dev.synology.me\/index.php?rest_route=\/wp\/v2\/posts\/220601","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/bm.dev.synology.me\/index.php?rest_route=\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/bm.dev.synology.me\/index.php?rest_route=\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/bm.dev.synology.me\/index.php?rest_route=\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/bm.dev.synology.me\/index.php?rest_route=%2Fwp%2Fv2%2Fcomments&post=220601"}],"version-history":[{"count":0,"href":"https:\/\/bm.dev.synology.me\/index.php?rest_route=\/wp\/v2\/posts\/220601\/revisions"}],"wp:attachment":[{"href":"https:\/\/bm.dev.synology.me\/index.php?rest_route=%2Fwp%2Fv2%2Fmedia&parent=220601"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/bm.dev.synology.me\/index.php?rest_route=%2Fwp%2Fv2%2Fcategories&post=220601"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/bm.dev.synology.me\/index.php?rest_route=%2Fwp%2Fv2%2Ftags&post=220601"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}