{"id":220578,"date":"2023-10-19T19:36:15","date_gmt":"2023-10-19T19:36:15","guid":{"rendered":"https:\/\/bm.dev.synology.me\/?p=220578"},"modified":"2023-10-19T19:36:15","modified_gmt":"2023-10-19T19:36:15","slug":"afaceri-de-la-zero-pariu-pe-economia-circulara-brandul-favr-produce-snacksuri-din-pulpa-de-fructe-dar-si-din-malt-de-bere-ramase-dupa-fabricarea-de-bauturi-produsele-ajung-in-bacanii-magazine-s","status":"publish","type":"post","link":"https:\/\/bm.dev.synology.me\/?p=220578","title":{"rendered":"Afaceri de la Zero. Pariu pe economia circular\u0103. Brandul favr. produce snacksuri din pulp\u0103 de fructe, dar \u015fi din mal\u0163 de bere, r\u0103mase dup\u0103 fabricarea de b\u0103uturi. Produsele ajung \u00een b\u0103c\u0103nii, magazine \u015fi \u00een HoReCA"},"content":{"rendered":"<p>\n<em><strong><span style=\"color:#b22222;\">\u2666<\/span> Alexandru Cristinoi a \u00eenceput s\u0103 cerceteze \u00een 2018 posibilitatea cre\u0103rii unor produse din pulpa r\u0103mas\u0103 dup\u0103 fabricarea de sucuri&nbsp;<span style=\"color:#b22222;\">\u2666 <\/span>\u00cen 2020 a deschis firma, iar ast\u0103zi favr. are \u00een portofoliu patru tipuri de produse, care ajung at\u00e2t \u00een magazine c\u00e2t \u015fi \u00een HoReCa.<\/strong><\/em><\/p>\n<p>\nAlexandru Cristinoi a sesizat \u00eenc\u0103 de acum circa cinci ani un poten\u0163ial al reutiliz\u0103rii resturilor alimentare rezultate dup\u0103 fabricarea de sucuri \u015fi a decis s\u0103 fructifice \u00eentr-un mod sustenabil aceste ingrediente care \u00een cele din urm\u0103 ajungeau s\u0103 fie distruse. A\u015fa a luat na\u015ftere favr., care realizeaz\u0103 snacksuri s\u0103n\u0103toase din pulp\u0103 de fructe, legume, nuci, dar \u015fi din mal\u0163 de bere de la produc\u0103tori din domeniu.&nbsp;<\/p>\n<p>\n\u201ePrin 2018 ni\u015fte prieteni aveau o mic\u0103 fabric\u0103 de sucuri naturale \u015fi am v\u0103zut c\u00e2t\u0103 pulp\u0103 r\u0103m\u00e2nea dup\u0103 fiecare zi de produc\u0163ie, pulp\u0103 pe care n-o foloseau, ci era distrus\u0103, era aruncat\u0103, de\u015fi ea era \u00een continuare foarte bun\u0103. De exemplu, o amestecam cu ni\u015fte cereale \u015fi o m\u00e2ncam acolo, pe loc, de multe ori \u00eempreun\u0103, ca o gustare\u201d, a povestit Alexandru Cristinoi \u00een cadrul emisiunii Afaceri de la Zero.&nbsp;<\/p>\n<p>\nfavr. are \u00een portofoliu patru tipuri de produse \u015fi anume chipsuri, crackers, granola, jeleuri.<img decoding=\"async\" alt=\"\" src=\"http:\/\/storage0.dms.mpinteractiv.ro\/media\/401\/341\/5531\/22162268\/2\/mil4444.jpg?height=407&#038;width=724\" style=\"width: 724px; height: 407px; margin-top: 10px; margin-bottom: 10px;\" \/><\/p>\n<p>\n<span style=\"color:#ffd700;\"><strong><span style=\"background-color:#000000;\">favr. are \u00een portofoliu patru tipuri de produse \u015fi anume chipsuri, crackers, granola, jeleuri.<\/span><\/strong><\/span><\/p>\n<p>\nA\u015fa a venit practic ideea de a g\u0103si o solu\u0163ie pentru a p\u0103stra acea pulp\u0103 c\u00e2t mai mult, iar ulterior, dup\u0103 doi ani \u00een care a cercetat modul de produc\u0163ie, a lansat pe pia\u0163\u0103 brandul favr. Ingredientele pentru snacksurile realizate \u00een mica fabric\u0103 din Capital\u0103 sunt preluate de la produc\u0103tori locali de b\u0103uturi artizanale.&nbsp;<\/p>\n<p>\n\u201eEste un ecosistem de economie circular\u0103 \u00een care oarecum \u00eei ajut \u015fi pe ei s\u0103 nu mai arunce acel mal\u0163 sau pulp\u0103, iar eu creez un produs secundar care este foarte nutritiv. Este o resurs\u0103 foarte important\u0103 \u015fi&nbsp; pe viitor nu cred c\u0103 o s\u0103 ne permitem s\u0103 mai facem risip\u0103\u201d.&nbsp;<\/p>\n<p>\n\u00cen total, favr. are \u00een portofoliu patru categorii de produse, iar \u201evedetele\u201d sunt beer chips. \u00cen total, Alexandru Cristinoi a investit 45.000-50.000 de euro \u00een dezvoltarea acestei afaceri din fonduri proprii.<\/p>\n<p>\n<img decoding=\"async\" alt=\"\" src=\"http:\/\/storage0.dms.mpinteractiv.ro\/media\/401\/341\/5531\/22162268\/3\/mil4457.jpg?height=1086&#038;width=724\" style=\"width: 724px; height: 1086px; margin-top: 10px; margin-bottom: 10px;\" \/><\/p>\n<p>\nProdusele favr. se g\u0103sesc pe site-ul propriu, at\u00e2t \u00een varianta ambalat\u0103, c\u00e2t \u015fi vrac. De asemenea, \u00een varianta ambalat\u0103 produsele favr. se pot achizi\u0163iona din b\u0103c\u0103nii, magazine de proximitate, dar \u015fi \u00een loca\u0163ii HoReCa.<\/p>\n<p>\n\u201eMai trebuie s\u0103 lucrez la comunicare \u015fi promovare. \u00cen plus, m\u0103 g\u00e2ndesc s\u0103 m\u0103resc linia de produc\u0163ie la toat\u0103 gama de snackuri. Acestea ar fi principalele lucruri pe care m\u0103 voi concentra \u00een perioada urm\u0103toare, iar un alt obiectiv \u00een viitor va fi ca favr. s\u0103 fie recunoscut la nivel na\u0163ional \u015fi s\u0103 preg\u0103tesc acest brand pentru export\u201d, a precizat Alexandru. El crede c\u0103 produsele favr. ar fi aprecizate \u00een str\u0103in\u0103tate, dar deocamdat\u0103 nu a f\u0103cut un plan pentru extinderea \u00een afara \u0163\u0103rii.<\/p>\n<p>\n<img decoding=\"async\" alt=\"\" src=\"http:\/\/storage0.dms.mpinteractiv.ro\/media\/401\/341\/5531\/22162268\/4\/mil4488.jpg?height=483&#038;width=724\" style=\"width: 724px; height: 483px; margin-top: 10px; margin-bottom: 10px;\" \/><img decoding=\"async\" alt=\"\" src=\"http:\/\/storage0.dms.mpinteractiv.ro\/media\/401\/341\/5531\/22162268\/5\/2.jpg?height=905&#038;width=724\" style=\"width: 724px; height: 905px; margin-top: 10px; margin-bottom: 10px;\" \/><img decoding=\"async\" alt=\"\" src=\"http:\/\/storage0.dms.mpinteractiv.ro\/media\/401\/341\/5531\/22162268\/6\/3.jpg?height=965&#038;width=724\" style=\"width: 724px; height: 965px; margin-top: 10px; margin-bottom: 10px;\" \/><img decoding=\"async\" alt=\"\" src=\"http:\/\/storage0.dms.mpinteractiv.ro\/media\/401\/341\/5531\/22162268\/7\/4.jpg?height=905&#038;width=724\" style=\"width: 724px; height: 905px; margin-top: 10px; margin-bottom: 10px;\" \/><\/p>\n<hr \/>\n<p>\n<strong>ZF \u015fi Banca Transilvania au lansat proiectul Afaceri de la zero, o platform\u0103 dedicat\u0103 micilor antreprenori, firmelor care au creat peste 1,7 milioane de locuri de munc\u0103.&nbsp;<\/strong><\/p>\n<p>\n<strong>\u21d4 Fiecare afacere de la zero este o poveste despre ambi\u0163ie, curaj \u015fi determinare. Pove\u015ftile micilor antreprenori vor fi publicate \u00een ZF \u015fi pe platforma <a href=\"http:\/\/zf.ro\/afaceri-de-la-zero.\">zf.ro\/afaceri-de-la-zero.<\/a><\/strong><\/p>\n<p>\n<strong>\u21d4 \u00cen Rom\u00e2nia sunt peste 500.000 de micro\u00eentreprinderi \u015fi firme mici, unde lucreaz\u0103 1,7 milioane de salaria\u0163i, companii cu afaceri anuale de 70-80 mld. euro.<\/strong><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Alexandru Cristinoi a sesizat \u00eenc\u0103 de acum circa cinci ani un poten\u0163ial al reutiliz\u0103rii resturilor alimentare rezultate dup\u0103 fabricarea de sucuri \u015fi a decis s\u0103 fructifice \u00eentr-un mod sustenabil aceste ingrediente care \u00een cele din urm\u0103 ajungeau s\u0103 fie distruse.<\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[510],"tags":[6185,55942,31859,55943,16994,387,7541,55944],"class_list":["post-220578","post","type-post","status-publish","format-standard","hentry","category-actualitate","tag-afaceri-de-la-zero","tag-alexandru-cristinoi","tag-aruncare","tag-favr","tag-legume","tag-magazine","tag-produse","tag-reutilizarii-resturilor-alimentare"],"_links":{"self":[{"href":"https:\/\/bm.dev.synology.me\/index.php?rest_route=\/wp\/v2\/posts\/220578","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/bm.dev.synology.me\/index.php?rest_route=\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/bm.dev.synology.me\/index.php?rest_route=\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/bm.dev.synology.me\/index.php?rest_route=\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/bm.dev.synology.me\/index.php?rest_route=%2Fwp%2Fv2%2Fcomments&post=220578"}],"version-history":[{"count":0,"href":"https:\/\/bm.dev.synology.me\/index.php?rest_route=\/wp\/v2\/posts\/220578\/revisions"}],"wp:attachment":[{"href":"https:\/\/bm.dev.synology.me\/index.php?rest_route=%2Fwp%2Fv2%2Fmedia&parent=220578"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/bm.dev.synology.me\/index.php?rest_route=%2Fwp%2Fv2%2Fcategories&post=220578"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/bm.dev.synology.me\/index.php?rest_route=%2Fwp%2Fv2%2Ftags&post=220578"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}