{"id":220550,"date":"2023-10-19T09:11:04","date_gmt":"2023-10-19T09:11:04","guid":{"rendered":"https:\/\/bm.dev.synology.me\/?p=220550"},"modified":"2023-10-19T09:11:04","modified_gmt":"2023-10-19T09:11:04","slug":"csr-2023-o-inima-sanatoasa-iubeste-mai-mult-program-de-sanatate-si-responsabilitate-sociala","status":"publish","type":"post","link":"https:\/\/bm.dev.synology.me\/?p=220550","title":{"rendered":"CSR 2023. O inim\u0103 s\u0103n\u0103toas\u0103 iube\u015fte mai mult \u2013 program de s\u0103n\u0103tate \u015fi responsabilitate social\u0103"},"content":{"rendered":"

\n\"\"Motiva<\/strong>\u0163<\/strong>ie: <\/strong><\/p>\n

\n\u00cen contextul \u00een care bolile cardiovasculare reprezint\u0103 principala cauz\u0103 a mortalit\u0103\u0163ii premature \u00een lume \u015fi mai ales \u00een Rom\u00e2nia, Catena a considerat c\u0103 este de datoria sa s\u0103 militeze pentru prevenire, s\u0103 promoveze un stil de via\u0163\u0103 s\u0103n\u0103tos \u015fi s\u0103 se implice activ \u00een informarea corect\u0103 a popula\u0163iei.<\/p>\n

\nCampania \u201eO inim\u0103 s\u0103n\u0103toas\u0103 iube\u015fte mai mult\u201d se adreseaz\u0103 tuturor rom\u00e2nilor, cu accent pe popula\u0163ia vulnerabil\u0103 \u015fi cu un grad ridicat de risc \u00een privin\u0163a bolilor cardiovasculare.<\/p>\n

\n <\/p>\n

\n\"\"Descrierea proiectului:<\/strong><\/p>\n

\nProiectul a fost lansat \u00een anul 2009, c\u00e2nd Catena Farmacia inimii \u00eemplinea 10 ani de la \u00eenfiin\u0163are. Campania \u201eO inim\u0103 s\u0103n\u0103toas\u0103 iube\u015fte mai mult\u201d se deruleaz\u0103 de atunci \u00een fiecare an, pe data de 14 februarie, c\u00e2nd \u00een farmaciile Catena se marcheaz\u0103 Ziua Inimii.  Astfel, de 14 ani, Catena ajut\u0103 milioane de rom\u00e2ni s\u0103 aib\u0103 grij\u0103 de inima lor, prin cel mai amplu program de preven\u0163ie dedicat inimii din Rom\u00e2nia. Campania a devenit deja o tradi\u0163ie pentru pacien\u0163ii Catena, \u00een fiecare an ace\u015ftia benefiind gratuit de materiale promo\u0163ionale \u015fi de informare, de m\u0103surarea gratuit\u0103 a tensiunii arteriale, dar \u015fi de reduceri substan\u0163iale la produsele pentru prevenirea afec\u0163iunilor inimii. \u00cen plus, pacien\u0163ii au primit \u00een fiecare an carne\u0163ele pentru m\u0103surarea tensiunii arteriale \u015fi Bro\u015fura Inimii, tip\u0103rit\u0103 \u00een fiecare an \u00een tiraje de sute de mii de exemplare. Bro\u015fura \u201eO inim\u0103 s\u0103n\u0103toas\u0103 iube\u015fte mai mult!\u201d se ofer\u0103 gratuit \u00een farmaciile din toat\u0103 \u0163ara \u2013 200 de farmacii \u00een anul 2009, c\u00e2nd a debutat campania, \u015fi peste 900 de farmacii \u00een prezent, \u00een scopul con\u015ftientiz\u0103rii riscurilor cauzate de bolile cardiovasculare. \u00cen campanie sunt implica\u0163i direct to\u0163i farmaci\u015ftii de la Catena care, pe l\u00e2ng\u0103 materialele informative dedicate campaniei, ofer\u0103 permanent, din inim\u0103, sfaturi profesioniste privind prevenirea \u015fi tratarea afec\u0163iunilor cardiovasculare, precum \u015fi pentru practicarea unui stil de via\u0163\u0103 s\u0103n\u0103tos.<\/p>\n

\n <\/p>\n

\nRezultate:<\/strong>
\nDe-a lungul celor 14 ani de derulare a campaniei, peste 6 milioane de rom\u00e2ni au beneficiat de informa\u0163iile extrem de utile prezentate \u00een cadrul campaniei \u201eO inim\u0103 s\u0103n\u0103toas\u0103 iube\u015fte mai mult!\u201d. Prin acest proiect, milioane de rom\u00e2ni au con\u015ftientizat \u015fi mai mult importan\u0163a s\u0103n\u0103t\u0103\u0163ii sistemului cardiovascular.<\/p>\n

\n
\n <\/p>\n","protected":false},"excerpt":{"rendered":"

Motiva\u0163ie: \u00cen contextul \u00een care bolile cardiovasculare reprezint\u0103 principala cauz\u0103 a mortalit\u0103\u0163ii premature \u00een lume \u015fi mai ales \u00een Rom\u00e2nia, Catena a considerat c\u0103 este de datoria sa s\u0103 militeze pentru prevenire, s\u0103 promoveze un stil de via\u0163\u0103 s\u0103n\u0103tos \u015fi s\u0103 se implice activ \u00een informarea corect\u0103 a popula\u0163iei. Campania \u201eO inim\u0103 s\u0103n\u0103toas\u0103 iube\u015fte mai […]<\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[510],"tags":[55901,30572,7824,55931,42,205],"class_list":["post-220550","post","type-post","status-publish","format-standard","hentry","category-actualitate","tag-cat-de-responsabile-sunt-companiile-din-romania","tag-catena","tag-farmacii","tag-inima-sanatoasa","tag-medicina","tag-sanatate"],"_links":{"self":[{"href":"https:\/\/bm.dev.synology.me\/index.php?rest_route=\/wp\/v2\/posts\/220550","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/bm.dev.synology.me\/index.php?rest_route=\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/bm.dev.synology.me\/index.php?rest_route=\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/bm.dev.synology.me\/index.php?rest_route=\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/bm.dev.synology.me\/index.php?rest_route=%2Fwp%2Fv2%2Fcomments&post=220550"}],"version-history":[{"count":0,"href":"https:\/\/bm.dev.synology.me\/index.php?rest_route=\/wp\/v2\/posts\/220550\/revisions"}],"wp:attachment":[{"href":"https:\/\/bm.dev.synology.me\/index.php?rest_route=%2Fwp%2Fv2%2Fmedia&parent=220550"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/bm.dev.synology.me\/index.php?rest_route=%2Fwp%2Fv2%2Fcategories&post=220550"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/bm.dev.synology.me\/index.php?rest_route=%2Fwp%2Fv2%2Ftags&post=220550"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}