{"id":220514,"date":"2023-10-18T09:42:03","date_gmt":"2023-10-18T09:42:03","guid":{"rendered":"https:\/\/bm.dev.synology.me\/?p=220514"},"modified":"2023-10-18T09:42:03","modified_gmt":"2023-10-18T09:42:03","slug":"marcile-autohtone-refugiu-pentru-consumatori-in-vremuri-de-criza-ce-spun-antreprenorii-si-executivii-macar-sa-nu-ne-incurce-statul-daca-nu-ne-ajuta-cu-subventii-pentru-branduri","status":"publish","type":"post","link":"https:\/\/bm.dev.synology.me\/?p=220514","title":{"rendered":"M\u0103rcile autohtone, refugiu pentru consumatori \u00een vremuri de criz\u0103. Ce spun antreprenorii \u015fi executivii: M\u0103car s\u0103 nu ne \u00eencurce statul dac\u0103 nu ne ajut\u0103 cu subven\u0163ii pentru branduri"},"content":{"rendered":"<p>\n<em><strong><span style=\"color:#b22222;\">\u2666<\/span> \u201eNu po\u0163i s\u0103 faci un brand de \u0163ar\u0103 f\u0103r\u0103 \u0163ar\u0103, f\u0103r\u0103 institu\u0163iile care conduc \u0163ara\u201c l \u201eCel mai important este s\u0103 nu ne \u00eencurce, iar acum, cu noul Cod fiscal, chiar ne va \u00eencurca destul de serios\u201c <span style=\"color:#b22222;\">\u2666<\/span> \u201eAntreprenorii care sunt sprijini\u0163i de stat, a\u015fa cum se \u00eent\u00e2mpl\u0103 \u00een Polonia, nu au cum s\u0103 nu performeze\u201c <span style=\"color:#b22222;\">\u2666<\/span> \u201eNu ne mai trata\u0163i ca pe infractori\u201c.<\/strong><\/em><\/p>\n<p>\n\u201eDac\u0103 nu ne ajuta\u0163i, m\u0103car nu ne \u00eencurca\u0163i\u201c, au spus antreprenorii \u015fi exe\u00adcutivii prezen\u0163i la conferin\u0163a ZF Branduri rom\u00e2ne\u015fti 2023. M\u0103rcile autohtone, refugiu pentru consumatori \u00een vremuri de criz\u0103. Evenimentul a fost organizat de Ziarul Financiar \u00een parteneriat cu Auchan, Arctic, Horv\u00e1th, Teleferic, Eli Parks, Xari, Domeniile S\u00e2mbure\u015fti \u015fi Aqua Carpatica.<\/p>\n<p>\n\u201eAm \u00eencetat de mult s\u0103 sper c\u0103 vom primi sprijin de la stat. Acum, mesajul nostru este: m\u0103car nu ne \u00eencurca\u0163i, l\u0103sa\u0163i-ne s\u0103 facem lucruri \u015fi nu ne \u00eencurca\u0163i. Nu po\u0163i s\u0103 faci un brand de \u0163ar\u0103 f\u0103r\u0103 \u0163ar\u0103, f\u0103r\u0103 institu\u0163iile care conduc \u0163ara\u201c, a spus Ciprian Stancu, fondator al Republica Bio, un brand care produce \u015fi comercializeaz\u0103 suplimente alimentare, produse ecologice \u015fi bio. Radu L\u0103z\u0103roiu, director general al Romaqua, cel mai mare business antreprenorial din industria b\u0103uturilor r\u0103coritoare,&nbsp;este de p\u0103rere ca unul dintre motivele pentru care Rom\u00e2nia nu are branduri \u00een afara \u0163\u0103rii este lipsa de sprijin din partea statului.<\/p>\n<p>\n\u201eAntreprenorii care sunt sprijini\u0163i de stat, a\u015fa cum se \u00eent\u00e2mpl\u0103 \u00een Polonia, nu au cum s\u0103 nu performeze.&nbsp; Consider c\u0103 este o problem\u0103 de organizare a autorit\u0103\u0163ilor de stat. Din aceast\u0103 cauz\u0103 Rom\u00e2nia nu are branduri \u00een afara \u0163\u0103rii\u201c, spune el.<\/p>\n<p>\nVasi Andreica, fondator al lan\u0163ului de cafenele Ted\u2019s, spune c\u0103 a sim\u0163it nevoia de sprijin de la stat, dar c\u0103 acum vrea doar s\u0103 nu fie \u00eencurcat de autorit\u0103\u0163i.<\/p>\n<p>\n\u201eCel mai important este s\u0103 nu ne \u00eencurce, iar acum, cu noul Cod fiscal, chiar ne va \u00eencurca destul de serios. Ajutorul statului a fost par\u0163ial \u00een pandemia de COVID-19, dar \u00een rest nu a\u015f putea spune c\u0103 intervine foarte mult \u00een zona asta.\u201c<\/p>\n<p>\nIonu\u0163 Ilie, managing director al Vel Pitar, liderul pie\u0163ei locale de panifica\u0163ie,&nbsp;crede c\u0103 statul ar trebui s\u0103 fie mai implicat \u00een dezvoltarea businessului local \u015fi s\u0103 nu mai trateze antreprenorii ca pe infractori.<\/p>\n<p>\n\u201eCred c\u0103 trebuie s\u0103 construim mult aici, cred c\u0103 autoritatea statului ar trebui s\u0103 aib\u0103 un rol important, s\u0103 consolideze industrii, s\u0103 ajute industrii s\u0103 ias\u0103 \u00een afar\u0103, s\u0103 faciliteze accesul la pie\u0163e, la t\u00e2rguri, s\u0103 pun\u0103 \u00een valoare industrii care sunt deja consacrate. Nu ne mai trata\u0163i ca pe infractori. Statul rom\u00e2n trateaz\u0103 antreprenorii, businessurile rom\u00e2ne\u015fti ca pe infractori.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>\u201eDac\u0103 nu ne ajuta\u0163i, m\u0103car nu ne \u00eencurca\u0163i\u201c, au spus antreprenorii \u015fi exe\u00adcutivii prezen\u0163i la conferin\u0163a ZF Branduri rom\u00e2ne\u015fti 2023. M\u0103rcile autohtone, refugiu pentru consumatori \u00een vremuri de criz\u0103<\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[510],"tags":[25470,7386,55913,5238,20812,55914,8556,55915],"class_list":["post-220514","post","type-post","status-publish","format-standard","hentry","category-actualitate","tag-antreprenorii","tag-branduri","tag-conferinta-zf-branduri-romanesti-2023","tag-consumatori","tag-executivii","tag-marcile-autohtone","tag-subventii","tag-vremuri-de-criza"],"_links":{"self":[{"href":"https:\/\/bm.dev.synology.me\/index.php?rest_route=\/wp\/v2\/posts\/220514","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/bm.dev.synology.me\/index.php?rest_route=\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/bm.dev.synology.me\/index.php?rest_route=\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/bm.dev.synology.me\/index.php?rest_route=\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/bm.dev.synology.me\/index.php?rest_route=%2Fwp%2Fv2%2Fcomments&post=220514"}],"version-history":[{"count":0,"href":"https:\/\/bm.dev.synology.me\/index.php?rest_route=\/wp\/v2\/posts\/220514\/revisions"}],"wp:attachment":[{"href":"https:\/\/bm.dev.synology.me\/index.php?rest_route=%2Fwp%2Fv2%2Fmedia&parent=220514"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/bm.dev.synology.me\/index.php?rest_route=%2Fwp%2Fv2%2Fcategories&post=220514"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/bm.dev.synology.me\/index.php?rest_route=%2Fwp%2Fv2%2Ftags&post=220514"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}