{"id":220428,"date":"2023-10-14T15:00:00","date_gmt":"2023-10-14T15:00:00","guid":{"rendered":"https:\/\/bm.dev.synology.me\/?p=220428"},"modified":"2023-10-14T15:00:00","modified_gmt":"2023-10-14T15:00:00","slug":"csr-dincolo-de-zerouri","status":"publish","type":"post","link":"https:\/\/bm.dev.synology.me\/?p=220428","title":{"rendered":"CSR, dincolo de zerouri"},"content":{"rendered":"<p>\n<img decoding=\"async\" alt=\"\" src=\"http:\/\/storage0.dms.mpinteractiv.ro\/media\/401\/341\/5531\/22156753\/2\/coperta-csr-2023.jpg?height=199&#038;width=150\" style=\"width: 150px; height: 199px; margin: 10px; float: right;\" \/>\u201eTimpul pe care \u00eel aloc\u0103m este cea mai valoroas\u0103 resurs\u0103\u201d, au scris membrii echipei uneia dintre companiile prezente cu un proiect \u00een acest anuar. E o afirma\u0163ie pe care am auzit-o des \u00een discu\u0163iile despre ac\u0163iuni din sfera CSR \u015fi m\u0103rturisesc c\u0103 de cele mai multe ori suna a platitudine. Ce m-a f\u0103cut de aceast\u0103 dat\u0103 s\u0103 o citesc cu al\u0163i ochi este faptul c\u0103 r\u0103spunsurile apar\u0163ineau nu unui departament de CSR, ci unei echipe de angaja\u0163i care, \u201ecu de la ei putere\u201d, au decis s\u0103 \u00ee\u015fi dedice orele libere pentru a face voluntariat \u00een diverse zone de interes. Focusa\u0163i pe cifre, pe rezultate concrete, pe indici exac\u0163i de m\u0103surare, \u00ee\u0163i poate sc\u0103pa din vedere c\u0103 timpul este, cu adev\u0103rat, cea mai valoroas\u0103 investi\u0163ie c\u00e2nd sunt implicate \u015fi echipele. Orice investi\u0163ie \u00een comunitate e valoroas\u0103, mai ales c\u0103, dincolo de interesul subiectiv de a-\u015fi consolida o bun\u0103 imagine \u00een fa\u0163a clien\u0163ilor\/partenerilor, mediul privat nu are, la urma urmei, nicio datorie de a se implica dincolo de obliga\u0163iile legislative. \u00cens\u0103 nu putem nici s\u0103 spunem c\u0103 e un efort colosal s\u0103 donezi c\u00e2teva zeci de mii de euro c\u00e2nd ai o cifr\u0103 de afaceri de milioane. A\u015fa c\u0103 aici diferen\u0163a e f\u0103cut\u0103, \u00eentr-adev\u0103r, de nucleul unei companii: oamenii din echipe, care, la r\u00e2ndul lor, dincolo de cazurile \u00een care ini\u0163iativele de acest tip sunt decise la nivel managerial \u015fi te implici de voie, de nevoie, pentru a nu face not\u0103 discordant\u0103, aleg, f\u0103r\u0103 nicio obliga\u0163ie, s\u0103 contribuie cu ce au mai de pre\u0163 \u00een ac\u0163iunile de responsabilitate social\u0103. Cu timpul lor. Deci cei care ave\u0163i astfel de ini\u0163iative \u00een r\u00e2ndul echipei, face\u0163i tot posibilul s\u0103 le sprijini\u0163i \u015fi scoate\u0163i-le \u00een fa\u0163\u0103. Dar nu doar cu ni\u015fte fonduri alocate la nivel de departament. Ci sufleca\u0163i-v\u0103 m\u00e2necile \u015fi implica\u0163i-v\u0103 la fa\u0163a locului. Satisfac\u0163ia va fi infinit mai mare.<\/p>\n<p>\n&nbsp;<\/p>\n","protected":false},"excerpt":{"rendered":"<p>\u201eTimpul pe care \u00eel aloc\u0103m este cea mai valoroas\u0103 resurs\u0103\u201d, au scris membrii echipei uneia dintre companiile prezente cu un proiect \u00een acest anuar. E o afirma\u0163ie pe care am auzit-o des \u00een discu\u0163iile despre ac\u0163iuni din sfera CSR \u015fi m\u0103rturisesc c\u0103 de cele mai multe ori suna a platitudine. Ce m-a f\u0103cut de aceast\u0103 [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[510],"tags":[14527,55873],"class_list":["post-220428","post","type-post","status-publish","format-standard","hentry","category-actualitate","tag-csr","tag-responsabilitate-firme"],"_links":{"self":[{"href":"https:\/\/bm.dev.synology.me\/index.php?rest_route=\/wp\/v2\/posts\/220428","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/bm.dev.synology.me\/index.php?rest_route=\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/bm.dev.synology.me\/index.php?rest_route=\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/bm.dev.synology.me\/index.php?rest_route=\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/bm.dev.synology.me\/index.php?rest_route=%2Fwp%2Fv2%2Fcomments&post=220428"}],"version-history":[{"count":0,"href":"https:\/\/bm.dev.synology.me\/index.php?rest_route=\/wp\/v2\/posts\/220428\/revisions"}],"wp:attachment":[{"href":"https:\/\/bm.dev.synology.me\/index.php?rest_route=%2Fwp%2Fv2%2Fmedia&parent=220428"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/bm.dev.synology.me\/index.php?rest_route=%2Fwp%2Fv2%2Fcategories&post=220428"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/bm.dev.synology.me\/index.php?rest_route=%2Fwp%2Fv2%2Ftags&post=220428"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}