{"id":220427,"date":"2023-10-14T14:24:30","date_gmt":"2023-10-14T14:24:30","guid":{"rendered":"https:\/\/bm.dev.synology.me\/?p=220427"},"modified":"2023-10-14T14:24:30","modified_gmt":"2023-10-14T14:24:30","slug":"dincolo-de-altii-suntem-chiar-noi","status":"publish","type":"post","link":"https:\/\/bm.dev.synology.me\/?p=220427","title":{"rendered":"Dincolo de \u201eal\u0163ii\u201d suntem chiar noi"},"content":{"rendered":"<p>\n<img decoding=\"async\" alt=\"\" src=\"http:\/\/storage0.dms.mpinteractiv.ro\/media\/401\/341\/5531\/22156750\/2\/coperta-csr-2023.jpg?height=265&#038;width=200\" style=\"width: 200px; height: 265px; margin: 10px; float: right;\" \/>V\u0103d \u00een jurul meu tot mai multe dovezi c\u0103 \u201ep\u00e2r\u00e2ul\u201d care este acum sustenabilitatea va deveni un \u201er\u00e2u\u201d puternic \u015fi hot\u0103r\u00e2t, capabil s\u0103 mute mun\u0163ii din loc. Pa\u015fi mai mici sau mai mari sunt f\u0103cu\u0163i \u00een aceast\u0103 direc\u0163ie \u015fi chiar dac\u0103 adeseori a\u015ftept\u0103m \u201es\u0103 fac\u0103 al\u0163ii\u201d, ace\u015fti \u201eal\u0163ii\u201d devin tot mai numero\u015fi. Dovad\u0103 \u015fi num\u0103rul tot mai mare de proiecte dezvoltate de companii pentru binele altora, pentru binele comun.<\/p>\n<p>\n\u00cen urm\u0103 cu nu foarte mul\u0163i ani func\u0163ia de director de sustenabilitate nu exista \u00een organigramele companiilor din Rom\u00e2nia. Fenomenul nu este nou, desigur, ci \u00een pie\u0163ele dezvoltate exist\u0103 de mult. \u00cen urm\u0103 cu ni\u015fte ani, la muzeul Coca-Cola din Atlanta am descoperit c\u0103 exist\u0103 numeroase ac\u0163iuni din sfera a ceea ce numim acum CSR \u2013 pe-atunci, \u00een Rom\u00e2nia nu prea auziser\u0103m de a\u015fa ceva. Cel mai tare m-au impresionat demersurile companiei de a asigura ap\u0103 curat\u0103 \u015fi sigur\u0103 pentru comunit\u0103\u0163i s\u0103race din zone (de pild\u0103 Africa, dar nu numai) unde penuria de ap\u0103 este o realitate aspr\u0103.<\/p>\n<p>\nS\u0103 nu ne \u00eemb\u0103t\u0103m \u00eens\u0103 cu ap\u0103 rece. Sustenabilitatea are o sumedenie de fa\u0163ete pe care cei mai mul\u0163i dintre noi nici nu le includem \u00een aceast\u0103 sfer\u0103. Cel mai adesea asociem sustenabilitatea cu managementul corect al risipei, cu reducerea emisiilor de gaze, energia din surse regenerabile \u015fi programele de re\u00eemp\u0103durire \u2013 subiecte promovate de media, spune Mihaela Alexandru, sociolog \u015fi managing partner al firmei de cercetare ToKnow, care a derulat studiul \u201eS\u0103 construim un viitor sustenabil\u201d \u00eempreun\u0103 cu firma de cercetare AHA Moments. La polul opus, cei mai mul\u0163i dintre cei care au participat la studiu nu v\u0103d o leg\u0103tur\u0103 prea str\u00e2ns\u0103 \u00eentre sustenabilitate \u015fi reducerea num\u0103rului de c\u0103l\u0103torii cu ma\u015fina sau avionul, beneficiile acordate angaja\u0163ilor sau alegerea furnizorilor locali.<\/p>\n<p>\nAcest catalog este despre companiile care schimb\u0103 ceva, care sunt verigi importante \u015fi c\u0103rora trebuie s\u0103 li se al\u0103ture tot mai mul\u0163i al\u0163ii \u2013 noi, voi, autorit\u0103\u0163i.<\/p>\n<p>\n&nbsp;<\/p>\n","protected":false},"excerpt":{"rendered":"<p>V\u0103d \u00een jurul meu tot mai multe dovezi c\u0103 \u201ep\u00e2r\u00e2ul\u201d care este acum sustenabilitatea va deveni un \u201er\u00e2u\u201d puternic \u015fi hot\u0103r\u00e2t, capabil s\u0103 mute mun\u0163ii din loc. Pa\u015fi mai mici sau mai mari sunt f\u0103cu\u0163i \u00een aceast\u0103 direc\u0163ie \u015fi chiar dac\u0103 adeseori a\u015ftept\u0103m \u201es\u0103 fac\u0103 al\u0163ii\u201d, ace\u015fti \u201eal\u0163ii\u201d devin tot mai numero\u015fi. Dovad\u0103 \u015fi num\u0103rul [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[510],"tags":[8866,14527,10287,20069],"class_list":["post-220427","post","type-post","status-publish","format-standard","hentry","category-actualitate","tag-cercetare","tag-csr","tag-mediu","tag-responsabilitate"],"_links":{"self":[{"href":"https:\/\/bm.dev.synology.me\/index.php?rest_route=\/wp\/v2\/posts\/220427","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/bm.dev.synology.me\/index.php?rest_route=\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/bm.dev.synology.me\/index.php?rest_route=\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/bm.dev.synology.me\/index.php?rest_route=\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/bm.dev.synology.me\/index.php?rest_route=%2Fwp%2Fv2%2Fcomments&post=220427"}],"version-history":[{"count":0,"href":"https:\/\/bm.dev.synology.me\/index.php?rest_route=\/wp\/v2\/posts\/220427\/revisions"}],"wp:attachment":[{"href":"https:\/\/bm.dev.synology.me\/index.php?rest_route=%2Fwp%2Fv2%2Fmedia&parent=220427"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/bm.dev.synology.me\/index.php?rest_route=%2Fwp%2Fv2%2Fcategories&post=220427"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/bm.dev.synology.me\/index.php?rest_route=%2Fwp%2Fv2%2Ftags&post=220427"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}