{"id":220417,"date":"2023-10-13T16:18:00","date_gmt":"2023-10-13T16:18:00","guid":{"rendered":"https:\/\/bm.dev.synology.me\/?p=220417"},"modified":"2023-10-13T16:18:00","modified_gmt":"2023-10-13T16:18:00","slug":"p-daniela-teliceanu-specialist-branding-de-ce-esueaza-brandurile-si-cum-evitam-asta","status":"publish","type":"post","link":"https:\/\/bm.dev.synology.me\/?p=220417","title":{"rendered":"(P) Daniela Teliceanu, specialist branding: De ce e\u015fueaz\u0103 brandurile? \u015ei cum evit\u0103m asta"},"content":{"rendered":"<p>\n<strong>\u015etia\u0163i c\u0103 20% dintre companii e\u015fueaz\u0103 \u00een primul an, 30% \u00een al doilea an \u015fi 50% dup\u0103 5 ani de business?<\/strong><\/p>\n<p>\n\u00cen Romania pentru fiecare brand care revolu\u0163ioneaz\u0103 industria exist\u0103 zeci care cad victime nenum\u0103ratelor capcane ale brandingului. E\u015fecurile apar atunci c\u00e2nd produsele sau serviciile nu se ridic\u0103 la \u00een\u0103l\u0163imea a\u015ftept\u0103rilor pe care consumatorii le au \u015fi treptat pierd \u00eencrederea pie\u0163ei.<\/p>\n<p>\nLa <a href=\"http:\/\/www.brandingaltfel.ro\/\">Branding Altfel<\/a> mi-am pus misiunea \u00een fa\u0163\u0103, iar pasiunea mea este aceea de a ajuta companiile s\u0103 se diferen\u0163ieze prin comunicare \u015fi vizual astfel \u00eenc\u00e2t acest lucru s\u0103 nu se \u00eent\u00e2mple. Aici e locul unde ajut antreprenorii s\u0103 \u00ee\u015fi construiasc\u0103 brandul pe care l-au visat, care atrage vizual dar \u015fi genereaz\u0103 venituri \u015fi se conecteaz\u0103 cu publicul. Analizez business-urile existente, descop\u0103r care sunt punctele de contact cu consumatorii \u015fi \u00ee\u0163i ofer solu\u0163ii punctuale despre cum le putem \u00eembun\u0103t\u0103\u0163ii.<\/p>\n<p>\nIat\u0103 cele mai frecvente 5 motive care duc spre e\u015fec:<\/p>\n<p>\n1.&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp; <strong>Nu ai o direc\u0163ie strategic\u0103. <\/strong>Imagina\u0163i-v\u0103 o afacere f\u0103r\u0103 direc\u0163ie. Un lider f\u0103r\u0103 concentrare. O companie care trage impulsiv \u00een toate direc\u0163iile.<\/p>\n<p>\nCe s\u0103 faci: F\u0103 o strategie de brand \u2013 analizeaz\u0103-\u0163i competi\u0163ia, stabile\u015fte-\u0163i scopul, misiunea \u015fi mesajele cheie pe care le comunici.<\/p>\n<p>\n&nbsp;<\/p>\n<p>\n2.&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp; <strong>Folose\u015fti con\u0163inut care nu te descrie cu acurate\u0163e. <\/strong>Dac\u0103 dore\u015fti s\u0103 \u00ee\u0163i pozi\u0163ionezi brandul \u00eentr-un mod care s\u0103 te disting\u0103 clar de concuren\u0163i, nu folosi acelea\u015fi cuvinte pe care le folosesc to\u0163i ceilal\u0163i.<\/p>\n<p>\nCe s\u0103 faci: G\u0103se\u015fte un lucru care te face cu adev\u0103rat unic \u015fi subliniaz\u0103-l \u00een toat\u0103 comunicarea ta.<\/p>\n<p>\n&nbsp;<\/p>\n<p>\n3.&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp; <strong>E\u015fti inconsistent.<\/strong> Pentru a construi un brand puternic cheia este consisten\u0163a. Multe companii e\u015fueaz\u0103 \u00een a fi consecvente \u00een a-\u015fi prezenta identitatea astfel ajung s\u0103 par\u0103 neprofesioniste.<\/p>\n<p>\nCe s\u0103 faci: Creaz\u0103 un manual de brand. Acesta \u00ee\u0163i poate informa \u00eentreaga echip\u0103 despre culorile, fonturile \u015fi stilul imaginilor pe care s\u0103 le folosi\u0163i &nbsp;pe toate platformele \u015fi \u00een materialele de marketing.<\/p>\n<p>\n&nbsp;<\/p>\n<p>\n<strong>4.<\/strong><strong>Nu \u0163ii cont de percep\u0163ia clien\u0163ilor. <\/strong>Brandul t\u0103u exist\u0103 \u00een mintea consumatorilor. Secretul cre\u0103rii unui produs sau serviciu care s\u0103 rezolve o problem\u0103 este s\u0103 ascul\u0163i p\u0103rerea clien\u0163ilor.<\/p>\n<p>\nCe s\u0103 faci: Cere feedback. Folose\u015fte-te de recenziile negative ca s\u0103 \u00ee\u0163i \u00eembun\u0103t\u0103\u0163e\u015fti serviciile iar de cele pozitive pentru a \u00eent\u0103rii \u00eencrederea \u00een brand.<\/p>\n<p>\n&nbsp;<\/p>\n<p>\n5.&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp; <strong>Nu monitorizezi constant brandul. <\/strong>Brandul t\u0103u are valori care trebuie m\u0103surate \u015fi monitorizate la fel ca v\u00e2nz\u0103rile, profiturile \u015fi costurile de operare. A\u015fa o s\u0103 vezi ce func\u0163ioneaz\u0103 bine sau ce mai trebuie \u00eembun\u0103t\u0103\u0163it.<\/p>\n<p>\nCe s\u0103 faci: F\u0103 o analiz\u0103 de brand. Folose\u015fte-te de instrumente de monitorizare ca Google Analytics, Insight de la retelele sociale, dar \u015fi de review-urile clien\u0163ilor. Asigur\u0103-te c\u0103 toate punctele de contact online \u015fi offline respect\u0103 valorile brandului \u015fi identitatea lui.<\/p>\n<p>\n&nbsp;<\/p>\n<p>\n\u015ei tu, la fel ca mine, e\u015fti con\u015ftient c\u0103 nu le po\u0163i acoperi pe toate, mai ales \u00een afacerea ta, de aceea avem nevoie s\u0103 apel\u0103m la speciali\u015fti. La Branding Altfel, prioritatea mea este stabilirea unei baze solide a brandului, construirea identit\u0103\u0163ii vizuale \u015fi alinierea ei la toate punctele de contact cu clientul: ambalaj, website, printuri sau materiale online.<\/p>\n<p>\nDac\u0103 continui s\u0103 te informezi, s\u0103 \u00eenve\u0163i, s\u0103 \u00eencerci lucruri noi, s\u0103 nu te la\u015fi influentat de e\u015fecuri, exist\u0103 \u015fansa s\u0103 fii unul dintre brandurile care vor avea succes.<\/p>\n<p>\nDac\u0103 ai nevoie de ajutor sunt aici pentru tine!<\/p>\n<p>\n<a href=\"http:\/\/www.brandingaltfel.ro\/\">www.brandingaltfel.ro<\/a> |&nbsp; <a href=\"mailto:office@brandingaltfel.ro\">office@brandingaltfel.ro<\/a>&nbsp; | Instagram: <a href=\"https:\/\/www.instagram.com\/brandingaltfel.ro\/\">Brandingaltfel.ro<\/a> | 0771.458.872<br \/>\n&nbsp;<\/p>\n","protected":false},"excerpt":{"rendered":"<p>\u015etia\u0163i c\u0103 20% dintre companii e\u015fueaz\u0103 \u00een primul an, 30% \u00een al doilea an \u015fi 50% dup\u0103 5 ani de business? \u00cen Romania pentru fiecare brand care revolu\u0163ioneaz\u0103 industria exist\u0103 zeci care cad victime nenum\u0103ratelor capcane ale brandingului. E\u015fecurile apar atunci c\u00e2nd produsele sau serviciile nu se ridic\u0103 la \u00een\u0103l\u0163imea a\u015ftept\u0103rilor pe care consumatorii le [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[510],"tags":[55871,235,7664],"class_list":["post-220417","post","type-post","status-publish","format-standard","hentry","category-actualitate","tag-branding-altfel","tag-business","tag-faliment"],"_links":{"self":[{"href":"https:\/\/bm.dev.synology.me\/index.php?rest_route=\/wp\/v2\/posts\/220417","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/bm.dev.synology.me\/index.php?rest_route=\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/bm.dev.synology.me\/index.php?rest_route=\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/bm.dev.synology.me\/index.php?rest_route=\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/bm.dev.synology.me\/index.php?rest_route=%2Fwp%2Fv2%2Fcomments&post=220417"}],"version-history":[{"count":0,"href":"https:\/\/bm.dev.synology.me\/index.php?rest_route=\/wp\/v2\/posts\/220417\/revisions"}],"wp:attachment":[{"href":"https:\/\/bm.dev.synology.me\/index.php?rest_route=%2Fwp%2Fv2%2Fmedia&parent=220417"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/bm.dev.synology.me\/index.php?rest_route=%2Fwp%2Fv2%2Fcategories&post=220417"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/bm.dev.synology.me\/index.php?rest_route=%2Fwp%2Fv2%2Ftags&post=220417"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}