{"id":220232,"date":"2023-10-07T13:37:02","date_gmt":"2023-10-07T13:37:02","guid":{"rendered":"https:\/\/bm.dev.synology.me\/?p=220232"},"modified":"2023-10-07T13:37:02","modified_gmt":"2023-10-07T13:37:02","slug":"sfarstiul-unei-ere-fabrica-din-romania-care-trage-obloanele-dupa-o-istorie-de-57-de-ani","status":"publish","type":"post","link":"https:\/\/bm.dev.synology.me\/?p=220232","title":{"rendered":"Sf\u00e2r\u015ftiul unei ere: Fabrica din Rom\u00e2nia care trage obloanele dup\u0103 o istorie de 57 de ani"},"content":{"rendered":"<p>\nSf\u00e2r\u015ftiul unei ere: Unilever a anun\u0163at \u00eenchiderea fabricii de detergent de la Ploie\u015fti, care trage obloanele dup\u0103 o istorie de 57 de ani. Aici se producea brandul rom\u00e2nesc Dero, despre care Unilever declara anterior c\u0103 \u201e\u00een fiecare secund\u0103 se cump\u0103r\u0103 un pachet de Dero \u00een Rom\u00e2nia\u201d<\/p>\n<p>\nFabrica de detergent de la Ploie\u015fti, care producea brandul rom\u00e2nesc Dero, trage obloanele dup\u0103 aproape \u015fase decenii de func\u0163ionare. Gigantul anglo-olandez Unilever, proprietarul fabricii, anun\u0163\u0103 c\u0103 p\u00e2n\u0103 la final de 2024 aceasta va fi \u00eenchis\u0103 \u015fi relocat\u0103, f\u0103r\u0103 a oferi alte detalii.<\/p>\n<p>\nConform datelor ZF, \u00eenchiderea survine ca urmare a faptului c\u0103 aici se producea detergent pudr\u0103, iar cererea a sc\u0103zut mult pentru acest tip de detergent. Acum, \u00een top v\u00e2nz\u0103ri se afl\u0103 detergentul lichid \u015fi cel de tip capsule.<\/p>\n<p>\n<img decoding=\"async\" alt=\"\" src=\"http:\/\/storage0.dms.mpinteractiv.ro\/media\/401\/341\/5531\/22149387\/3\/11-unilever3.jpg?height=360&#038;width=640\" style=\"width: 640px; height: 360px;\" \/><\/p>\n<p>\n\u00cen 2008, oficialii companiei spuneau c\u0103 \u201e\u00een fiecare secund\u0103 se cump\u0103r\u0103 un pachet de Dero \u00een Rom\u00e2nia. Produsul a luat na\u015ftere \u00een 1966, pe platforma fabricii de detergen\u0163i din Ploie\u015fti (unde se realizeaz\u0103 \u015fi ast\u0103zi \u2013 n.red.) \u015fi de circa 40 de ani spal\u0103 &lt;&lt;rom\u00e2ne\u015fte&gt;&gt; rufele din aproape toat\u0103 \u0163ara\u201d.<\/p>\n<p>\nDe altfel, Dero este singurul brand rom\u00e2nesc mare din pia\u0163a de detergent dominat\u0103 clar de m\u0103rci interna\u0163ionale precum Tide, Ariel, Omo sau Persil. Acum, odat\u0103 cu relocarea &#8211; \u00eentr-o \u0163ar\u0103 ce nu a fost comunicat\u0103 de Unilever \u2013 Dero nu va mai sp\u0103la rom\u00e2ne\u015fte, ci turce\u015fte sau chineze\u015fte, \u00een func\u0163ie de unde va fi amplasat\u0103 noua fabrica ce va g\u0103zdui produc\u0163ia. Din datele ZF, Unilever nu mai are fabrici de detergent pudr\u0103 \u00een Europa, a\u015fa c\u0103 produsul ar urma s\u0103 fie importat de departe. Totu\u015fi, oficialii grupului asigur\u0103 c\u0103 articolele vor fi \u00een continuarea disponibile.<\/p>\n<p>\n\u00cen 2022, Dero a fost al doilea cel mai bine v\u00e2ndut brand de detergent din Rom\u00e2nia, dup\u0103 Ariel, av\u00e2nd 19,7% din v\u00e2nz\u0103rile de 1,9 mld. lei anual, potrivit companiei de cercetare de pia\u0163\u0103 Euromonitor. V\u00e2nz\u0103rile includ at\u00e2t segmentul de pudr\u0103, c\u00e2t cele de detergent lichid \u015fi capsule, dat fiind c\u0103 brandul e activ pe toate segmentele.<\/p>\n<p>\n&#8220;Numele Dero &#8211; creat \u00een 1966 drept abreviere pentru Detergen\u0163i Rom\u00e2nia &#8211; s-a transformat \u00eentr-o adevarat\u0103 marc\u0103, modern\u0103, puternic\u0103, clar diferen\u0163iat\u0103, abia \u00eencep\u00e2nd cu 1995, ca urmare a procesului de transformare prin care a trecut Dero dupa includerea sa \u00een portofoliul Unilever&#8221;, explica anterior un executiv al gigantului anglo-olandez.<\/p>\n<p>\nTotu\u015fi, dat\u0103 fiind for\u0163a m\u0103rcii, de ce nu a investit Unilever \u00een retehnologizarea fabricii astfel \u00eenc\u00e2t s\u0103 produc\u0103 \u00een continuare local, doar c\u0103 ceea ce vrea publicul ast\u0103zi \u2013 Dero capsule \u015fi Dero \u00een variant\u0103 lichid\u0103? De ce s\u0103 nu spele Dero \u00een continuare \u201erom\u00e2ne\u015fte\u201d?<\/p>\n<p>\n\u00cen aceast\u0103 fabric\u0103 de la Ploie\u015fti lucrau c\u00e2teva sute de oameni, conform estim\u0103rilor ZF. \u201eColegii reprezint\u0103 principala noastr\u0103 prioritate \u00een momentul de fa\u0163\u0103 \u015fi ne concentr\u0103m eforturile pentru a g\u0103si cele mai bune solu\u0163ii pentru ace\u015ftia\u201d, spune Gabriel Oprea, directorul fabricii din Ploie\u015fti. El nu ofer\u0103 detalii privind num\u0103rul de salaria\u0163i.<\/p>\n<p>\nFirma Unilever Rom\u00e2nia, care opereaz\u0103 produc\u0163ia Unilever din Prahova \u2013 at\u00e2t cea de condimente, c\u00e2t \u015fi cea de detergent, ambele de la Ploie\u015fti \u2013 avea circa 630 de oameni la final de 2022, conform datelor de la Ministerul de Finan\u0163e. \u00cenchiderea vizeaz\u0103 doar produc\u0163ia de detergent, cea de alimente fiind extins\u0103 \u00een ultimii trei ani.<\/p>\n<p>\nDup\u0103 \u00eenchiderea acestei fabrici istorice, \u00een Rom\u00e2nia va mai r\u0103m\u00e2ne o singur\u0103 unitate mare de produc\u0163ie de detergent \u2013 cea a P&#038;G de la Urla\u0163i, Prahova (unde se realizeaz\u0103 capsule). \u015ei nem\u0163ii de la Dalli anun\u0163au \u00een prim\u0103vara lui 2022 c\u0103 vor s\u0103 \u00eenchid\u0103 fabrica de la Timi\u015foara dac\u0103 nu g\u0103sesc cump\u0103r\u0103tor. Ei nu au mai r\u0103spuns apoi solicit\u0103rilor privind soarta acestui activ. \u00cen sector, mai sunt al\u0163i juc\u0103tori, dar de talie medie sau mic\u0103.<\/p>\n<p>\n&nbsp;<\/p>\n<p>\n&nbsp;<\/p>\n<p>\n&nbsp;<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Sf\u00e2r\u015ftiul unei ere: Unilever a anun\u0163at \u00eenchiderea fabricii de detergent de la Ploie\u015fti, care trage obloanele dup\u0103 o istorie de 57 de ani. Aici se producea brandul rom\u00e2nesc Dero, despre care Unilever declara anterior c\u0103 \u201e\u00een fiecare secund\u0103 se cump\u0103r\u0103 un pachet de Dero \u00een Rom\u00e2nia\u201d Fabrica de detergent de la Ploie\u015fti, care producea brandul [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[510],"tags":[7179,280,8733,2403],"class_list":["post-220232","post","type-post","status-publish","format-standard","hentry","category-actualitate","tag-brand","tag-fabrica","tag-ploiesti","tag-unilever"],"_links":{"self":[{"href":"https:\/\/bm.dev.synology.me\/index.php?rest_route=\/wp\/v2\/posts\/220232","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/bm.dev.synology.me\/index.php?rest_route=\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/bm.dev.synology.me\/index.php?rest_route=\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/bm.dev.synology.me\/index.php?rest_route=\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/bm.dev.synology.me\/index.php?rest_route=%2Fwp%2Fv2%2Fcomments&post=220232"}],"version-history":[{"count":0,"href":"https:\/\/bm.dev.synology.me\/index.php?rest_route=\/wp\/v2\/posts\/220232\/revisions"}],"wp:attachment":[{"href":"https:\/\/bm.dev.synology.me\/index.php?rest_route=%2Fwp%2Fv2%2Fmedia&parent=220232"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/bm.dev.synology.me\/index.php?rest_route=%2Fwp%2Fv2%2Fcategories&post=220232"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/bm.dev.synology.me\/index.php?rest_route=%2Fwp%2Fv2%2Ftags&post=220232"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}