\nLan\u0163ul rom\u00e2nesc de cafenele 5 to go, lansat pe pia\u0163\u0103 acum mai pu\u0163in de un deceniu, este al nou\u0103lea cel mai extins juc\u0103tor de pe pia\u0163a european\u0103 de profil, av\u00e2nd la final de 2022, ultimul an pentru care exist\u0103 date publice, 450 de unit\u0103\u0163i. Compania local\u0103 a urcat o pozi\u0163ie \u00een topul celor mai extinse re\u0163ele, ca urmare a expansiunii rapide, cu peste 100 de cafenele \u00een 2022, arat\u0103 analiza Food Service, Europe & Middle East, companie ce public\u0103 periodic rapoarte pe pia\u0163a de profil.<\/p>\n
\nCa num\u0103r de unit\u0103\u0163i nou deschise, 5 to go este re\u0163eaua cu cea mai rapid\u0103 expansiune anul trecut, urmat\u0103 de Cofix, One Price Coffee, Segafredo Zanetti Espresso \u015fi Starbucks, fiecare cu peste 90 de inaugur\u0103ri.<\/p>\n
\n\u201e\u00cenc\u0103 de la lansarea 5 to go ne-am propus s\u0103 devenim un punct de reper pentru consumatorii din Rom\u00e2nia, \u00een primul r\u00e2nd, apoi, prin dezvoltare constant\u0103 \u015fi cre\u015fterea notoriet\u0103\u0163ii, \u015fi \u00een industria local\u0103 \u015fi interna\u0163ional\u0103 a cafelei. Aceast\u0103 pozi\u0163ionare, dup\u0103 doar opt ani de prezen\u0163\u0103 pe pia\u0163\u0103, \u015fi faptul c\u0103 avans\u0103m constant \u00een topul lan\u0163urilor de cafenele din Europa ne plaseaz\u0103 acolo unde ne dorim s\u0103 fim. Pe o pia\u0163\u0103 alert\u0103 \u015fi competitiv\u0103, (…) vom continua investi\u0163iile strategice \u00een dezvoltarea brandului\u201d, a declarat Radu Savopol, cofondator 5 to go.<\/p>\n
\nClasamentul Food Service, Europe & Middle East, ce cuprinde \u00een total 80 de re\u0163ele de cafenele, este condus de McCafe (brand al McDonald\u2019s), Costa Coffee \u015fi Starbucks. Acestea sunt re\u0163ele interna\u0163ionale, ce au \u00een spate zeci de ani de istorie \u015fi sprijin financiar pe m\u0103sur\u0103.<\/p>\n
\n\u00cen perioada urm\u0103toare, 5 to go continu\u0103 expansiunea, at\u00e2t local, c\u00e2t \u015fi interna\u0163ional. De la \u00eenceputul lui 2023 au fost inaugurate 84 de unit\u0103\u0163i, re\u0163eaua dezvolt\u00e2ndu-se prin parteneri franciza\u0163i, \u00een total 270 ast\u0103zi.<\/p>\n
\n\u201eP\u0103str\u0103m \u00een continuare radarul activ pentru a detecta noi oportunit\u0103\u0163i de dezvoltare \u015fi ne adapt\u0103m abordarea \u015fi portofoliul \u00een permanen\u0163\u0103, astfel \u00eenc\u00e2t s\u0103 ne atingem obiectivele setate, prin explorarea zonelor cu poten\u0163ial. Dup\u0103 o analiz\u0103 complex\u0103 a pie\u0163ei \u015fi a comportamentelor de consum, avem convingerea c\u0103 brandul 5 to go va fi foarte bine primit \u00een Slovacia, unde inten\u0163ion\u0103m s\u0103 atragem \u015fi s\u0103 fideliz\u0103m consumatorii din comunit\u0103\u0163ile locale\u201d, completeaz\u0103 Lucian B\u0103dil\u0103, cofondator 5 to go.<\/p>\n
\n\u00cen cur\u00e2nd se vor deschide dou\u0103 noi cafenele \u00een Ungaria, re\u0163eaua ajung\u00e2nd la patru unit\u0103\u0163i \u00een aceast\u0103 \u0163ar\u0103. Compania are prezen\u0163\u0103 \u015fi-n Fran\u0163a. Slovacia este pe lista brandului \u00een 2024, expansiunea viz\u00e2nd 50 de cafenele \u00een patru ani. \u00cen anii urm\u0103tori, \u015fi alte pie\u0163e interna\u0163ionale vor fi testate \u015fi incluse pe harta dezvolt\u0103rii globale a brandului, spun fondatorii.<\/p>\n
\nRe\u0163eaua rom\u00e2neasc\u0103 a ob\u0163inut \u00een primele opt luni din an afaceri de 25 mil. euro, plus 50% versus perioada similar\u0103 din 2022.<\/p>\n
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Lan\u0163ul rom\u00e2nesc de cafenele 5 to go, lansat pe pia\u0163\u0103 acum mai pu\u0163in de un deceniu, este al nou\u0103lea cel mai extins juc\u0103tor de pe pia\u0163a european\u0103 de profil, av\u00e2nd la final de 2022, ultimul an pentru care exist\u0103 date publice, 450 de unit\u0103\u0163i. Compania local\u0103 a urcat o pozi\u0163ie \u00een topul celor mai extinse […]<\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[510],"tags":[47646,7179,6551,438,26562,7281,22479],"class_list":["post-220134","post","type-post","status-publish","format-standard","hentry","category-actualitate","tag-5-to-go","tag-brand","tag-cafenele","tag-europa","tag-expansiune","tag-extindere","tag-pozitie"],"_links":{"self":[{"href":"https:\/\/bm.dev.synology.me\/index.php?rest_route=\/wp\/v2\/posts\/220134","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/bm.dev.synology.me\/index.php?rest_route=\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/bm.dev.synology.me\/index.php?rest_route=\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/bm.dev.synology.me\/index.php?rest_route=\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/bm.dev.synology.me\/index.php?rest_route=%2Fwp%2Fv2%2Fcomments&post=220134"}],"version-history":[{"count":0,"href":"https:\/\/bm.dev.synology.me\/index.php?rest_route=\/wp\/v2\/posts\/220134\/revisions"}],"wp:attachment":[{"href":"https:\/\/bm.dev.synology.me\/index.php?rest_route=%2Fwp%2Fv2%2Fmedia&parent=220134"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/bm.dev.synology.me\/index.php?rest_route=%2Fwp%2Fv2%2Fcategories&post=220134"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/bm.dev.synology.me\/index.php?rest_route=%2Fwp%2Fv2%2Ftags&post=220134"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}