{"id":220038,"date":"2023-09-30T10:44:23","date_gmt":"2023-09-30T10:44:23","guid":{"rendered":"https:\/\/bm.dev.synology.me\/?p=220038"},"modified":"2023-09-30T10:44:23","modified_gmt":"2023-09-30T10:44:23","slug":"povestea-antreprenorului-din-spatele-unuia-dintre-cele-mai-puternice-branduri-de-tutun-din-lume","status":"publish","type":"post","link":"https:\/\/bm.dev.synology.me\/?p=220038","title":{"rendered":"Povestea antreprenorului din spatele unuia dintre cele mai puternice branduri de tutun din lume"},"content":{"rendered":"

\nCopil\u0103ria petrecut\u0103 \u00een ferma de tutun a tat\u0103lui s\u0103u, privilegiul de a mo\u015fteni de la acesta ac\u0163iuni \u00eentr-o companie local\u0103 pe care le-a folosit ca investi\u0163ie ini\u0163ial\u0103 \u00een propriul business \u015fi un viciu tot mai r\u0103sp\u00e2ndit l-au ajutat pe antreprenorul Richard Reynolds s\u0103 transforme compania c\u0103reia i-a dat propriul nume \u00eentr-un gigant, la ora actual\u0103 printre cei mai mari produc\u0103tori de \u0163igarete din lume.<\/strong><\/p>\n

\nFiu al unui fermier de tutun din Virginia, Richard Joshua Reynolds a \u00eenv\u0103\u0163at de mic dedesubturile produc\u0163iei de tutun. Peste ani a avut norocul de a mo\u015fteni de la tat\u0103l s\u0103u ac\u0163iunile de\u0163inute de acesta \u00eentr-o companie din regiune, pe care le-a v\u00e2ndut, \u00eenainte de a se muta \u00een Winston, North Carolina, pentru a pune bazele propriei afaceri cu tutun, R.J. Reynolds. Prima fabric\u0103 a companiei a func\u0163ionat \u00eentr-o cl\u0103dire cump\u0103rat\u0103 de la o biseric\u0103 protestant\u0103, folosind tehnologii moderne la acea vreme, precum iluminarea electric\u0103.<\/p>\n

\nLa \u00eenceputul anilor 1900 antreprenorul a cump\u0103rat alte dou\u0103 fabrici, compania ajung\u00e2nd s\u0103 acopere 25% din produc\u0163ia anual\u0103 de tutun de mestecat din America, iar brandul Camel, din portofoliul businessului, cel mai cunoscut din \u0163ar\u0103.<\/p>\n

\n\u00cen 1917, compania a cump\u0103rat un lot de p\u0103m\u00e2nt de 34 de hectare pe care a construit 180 de propriet\u0103\u0163i pe care le-a v\u00e2ndut, la pre\u0163 de produc\u0103tor, angaja\u0163ilor, dezvolt\u00e2nd astfel un proiect cunoscut sub numele de Reynoldstown.<\/p>\n

\n\u00cen 1918, c\u00e2nd fondatorul a murit, businessul, ajuns una dintre cele mai profitabile corpora\u0163ii din lume – a fost preluat\u0103 de fratele s\u0103u, William.<\/p>\n

\nC\u00e2teva decenii mai t\u00e2rziu, \u00een 1970, odat\u0103 cu noile extinderi \u015fi achizi\u0163ii compania \u015fi-a schimbat numele \u00een R.J. Reynolds Industries, numele ini\u0163ial fiind p\u0103strat la nivel de subsidiar\u0103. \u00cen \u201885 a urmat un nou rebranding, \u00een RJR Nabisco, \u00een urma fuziunii cu Nabisco Brands, de care s-a desprins \u00eens\u0103 la un deceniu \u015fi jum\u0103tate distan\u0163\u0103. Tot \u00een 1999 businessul a v\u00e2ndut toate filialele externe c\u0103tre Japan Tobacco, iar \u00een 2004, a fuzionat cu filiala american\u0103 a British American Tobacco, fiind puse astfel bazele unei noi companii-umbrel\u0103, Reynolds American Inc. \u00cen prezent, Reynolds American, Inc. este al doilea cel mai mare juc\u0103tor de profil din Statele Unite, cu venituri anuale de peste 12 miliarde de dolari.  <\/p>\n

\nCarte de vizit\u0103<\/span><\/strong><\/span><\/p>\n

\nRichard Joshua Reynolds, <\/strong>fondator, R.J. Reynolds <\/strong><\/span><\/p>\n

\n1. <\/strong><\/span>S-a n\u0103scut \u00een Virginia, \u00een familia unui produc\u0103tor de tutun, de la care a \u00eenv\u0103\u0163at dedesubturile industriei;<\/strong><\/p>\n

\n2. <\/span>A studiat la Bryant & Stratton Business College, \u00een Baltimore;<\/strong><\/p>\n

\n3.<\/span> \u00cen 1875 s-a mutat \u00een Winston, unde a pus bazele propriei afaceri, business transformat \u00een doar c\u00e2\u0163iva ani \u00eentr-una dintre cele mai mari companii din \u0163ar\u0103.<\/strong><\/p>\n","protected":false},"excerpt":{"rendered":"

Copil\u0103ria petrecut\u0103 \u00een ferma de tutun a tat\u0103lui s\u0103u, privilegiul de a mo\u015fteni de la acesta ac\u0163iuni \u00eentr-o companie local\u0103 pe care le-a folosit ca investi\u0163ie ini\u0163ial\u0103 \u00een propriul business \u015fi un viciu tot mai r\u0103sp\u00e2ndit l-au ajutat pe antreprenorul Richard Reynolds s\u0103 transforme compania c\u0103reia i-a dat propriul nume \u00eentr-un gigant, la ora actual\u0103 […]<\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[511,7211,512],"tags":[235,31819,55789,11791],"class_list":["post-220038","post","type-post","status-publish","format-standard","hentry","category-afaceri","category-comert","category-revista-bm","tag-business","tag-capitalistul-saptamanii","tag-richard-joshua-reynolds","tag-tutun"],"_links":{"self":[{"href":"https:\/\/bm.dev.synology.me\/index.php?rest_route=\/wp\/v2\/posts\/220038","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/bm.dev.synology.me\/index.php?rest_route=\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/bm.dev.synology.me\/index.php?rest_route=\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/bm.dev.synology.me\/index.php?rest_route=\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/bm.dev.synology.me\/index.php?rest_route=%2Fwp%2Fv2%2Fcomments&post=220038"}],"version-history":[{"count":0,"href":"https:\/\/bm.dev.synology.me\/index.php?rest_route=\/wp\/v2\/posts\/220038\/revisions"}],"wp:attachment":[{"href":"https:\/\/bm.dev.synology.me\/index.php?rest_route=%2Fwp%2Fv2%2Fmedia&parent=220038"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/bm.dev.synology.me\/index.php?rest_route=%2Fwp%2Fv2%2Fcategories&post=220038"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/bm.dev.synology.me\/index.php?rest_route=%2Fwp%2Fv2%2Ftags&post=220038"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}