{"id":21958,"date":"2010-07-19T10:31:00","date_gmt":"2010-07-19T10:31:00","guid":{"rendered":"https:\/\/bm.dev.synology.me\/?p=21958"},"modified":"2026-04-02T17:35:07","modified_gmt":"2026-04-02T17:35:07","slug":"automatele-de-cafea-vand-mai-bine-decat-terasele-in-tarile-cu-un-turism-dezvoltat-raportul-e-invers","status":"publish","type":"post","link":"https:\/\/bm.dev.synology.me\/?p=21958","title":{"rendered":"Automatele de cafea vand mai bine decat terasele. In tarile cu un turism dezvoltat, raportul e invers"},"content":{"rendered":"<p> &#8220;Anul trecut, consumul mediu pe automatele de cafea s-a redus<br \/>\ncu 10-15% fata de 2008. Chiar daca companiile ar fi oferit cafeaua<br \/>\ngratis, consumul tot ar fi scazut, tinand cont ca in birourile<br \/>\ncompaniilor lucreaza acum mai putini oameni decat in 2008, iar pe<br \/>\nstrazi circula mai putine masini&#8221;, afirma Stefan Neagoe.<\/p>\n<p>\nNescafe este cel mai mare brand pe segmentul cafelei instant, care<br \/>\nreprezinta insa doar un sfert din valoarea pieteii. Cele mai mari<br \/>\nrulaje sunt realizate de companiile care activeaza in segmentul<br \/>\ncafelei macinate, liderii pietei fiind Kraft Foods (Jacobs, Nova<br \/>\nBrasilia) si Strauss cu Doncaf\u00e9, care realizeaza vanzari anuale<br \/>\nestimate la peste 60-70 de milioane de euro.<\/p>\n<p>Romanii beau 20 de cafele de la automat pe an. &#8220;Pe piata se vand<br \/>\nanual aproximativ 450 de milioane de cupe de cafea preparate la<br \/>\ncele 40.000 de automate instalate la nivel local&#8221;, estimeaza<br \/>\nNeagoe.<\/p>\n<p>Detalii pe <a href=\n\"http:\/\/www.zf.ro\/companii\/automatele-de-cafea-vand-mai-bine-decat-terasele-in-tarile-cu-un-turism-dezvoltat-raportul-e-invers-6600438\"\ntarget=\"_blank\">www.zf.ro<\/a>.<\/p>\n<p>\n<o:p \/><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Piata cafelei la automat este foarte mica, deoarece romanii sunt adeptii cafelei preparate acasa. &#8220;94% din consumul de cafea, in volum, se realizeaza acasa. Automatele de cafea genereaza volume mai mari decat canalul HoReCa (hoteluri, restaurante, firme de catering), insa pe pietele externe raportul se inverseaza. In general, in tarile cu un turism dezvoltat vanzarile de cafea in HoReCa le depasesc pe cele de pe automate&#8221;, spune Stefan Neagoe, seful Nestle Professional.<\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[511],"tags":[17021,307,9817,18454,10667],"class_list":["post-21958","post","type-post","status-publish","format-standard","hentry","category-afaceri","tag-automat","tag-cafea","tag-consum","tag-nescafe","tag-nestle"],"_links":{"self":[{"href":"https:\/\/bm.dev.synology.me\/index.php?rest_route=\/wp\/v2\/posts\/21958","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/bm.dev.synology.me\/index.php?rest_route=\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/bm.dev.synology.me\/index.php?rest_route=\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/bm.dev.synology.me\/index.php?rest_route=\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/bm.dev.synology.me\/index.php?rest_route=%2Fwp%2Fv2%2Fcomments&post=21958"}],"version-history":[{"count":1,"href":"https:\/\/bm.dev.synology.me\/index.php?rest_route=\/wp\/v2\/posts\/21958\/revisions"}],"predecessor-version":[{"id":41599,"href":"https:\/\/bm.dev.synology.me\/index.php?rest_route=\/wp\/v2\/posts\/21958\/revisions\/41599"}],"wp:attachment":[{"href":"https:\/\/bm.dev.synology.me\/index.php?rest_route=%2Fwp%2Fv2%2Fmedia&parent=21958"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/bm.dev.synology.me\/index.php?rest_route=%2Fwp%2Fv2%2Fcategories&post=21958"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/bm.dev.synology.me\/index.php?rest_route=%2Fwp%2Fv2%2Ftags&post=21958"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}