{"id":219272,"date":"2023-09-05T13:16:36","date_gmt":"2023-09-05T13:16:36","guid":{"rendered":"https:\/\/bm.dev.synology.me\/?p=219272"},"modified":"2023-09-05T13:16:36","modified_gmt":"2023-09-05T13:16:36","slug":"p-ariel-deschide-conversatia-despre-parentingul-fara-stereotipuri","status":"publish","type":"post","link":"https:\/\/bm.dev.synology.me\/?p=219272","title":{"rendered":"(P) Ariel deschide conversa\u0163ia despre parentingul f\u0103r\u0103 stereotipuri"},"content":{"rendered":"

\n\u00cen Rom\u00e2nia, stereotipurile de gen sunt \u00eenc\u0103 puternice; un studiu recent a ar\u0103tat c\u0103 70% dintre noi consider\u0103m c\u0103 fetele trebuie s\u0103 fie, \u00eenainte de toate, frumoase \u015fi docile, iar 86% dintre p\u0103rin\u0163ii care au copii de ambele sexe consider\u0103 c\u0103 b\u0103ie\u0163ii nu trebuie s\u0103 pl\u00e2ng\u0103. Ariel, brandul \u00een care milioane de gospod\u0103rii din \u00eentreaga lume au \u00eencredere pentru angajamentul s\u0103u de neegalat fa\u0163\u0103 de cur\u0103\u0163enie \u015fi bun\u0103starea familiei, \u015fi-a propus s\u0103 atrag\u0103 aten\u0163ia \u015fi s\u0103 fac\u0103 lumin\u0103 asupra acestei discrepan\u0163e, abord\u00e2nd sursa problemei – educa\u0163ia parental\u0103 prestabilit\u0103, condi\u0163ionat\u0103 de sexul copilului.<\/strong><\/p>\n

\nAriel, marc\u0103 emblematic\u0103 P&G, lanseaz\u0103 o campanie centrat\u0103 pe Egalitate \u015fi Incluziune, care promoveaz\u0103 o mai mare acceptare social\u0103 prin eliminarea prejudec\u0103\u0163ilor \u015fi eviden\u0163ierea beneficiilor asociate cu diversitatea. Cele mai recente cercet\u0103ri sociale pe e\u015fantioane complexe ne arat\u0103 c\u0103 p\u0103rin\u0163ii din Rom\u00e2nia \u00ee\u015fi educ\u0103 copiii \u00een func\u0163ie de genul acestora. Mai mult, cei care sunt p\u0103rin\u0163i \u015fi de b\u0103ie\u0163i \u015fi de fete, \u00eei vor expune pe ace\u015ftia la activit\u0103\u0163i \u015fi experien\u0163e diferite \u00een care copiii sunt condi\u0163iona\u0163i de gen – b\u0103ie\u0163ii nu au voie s\u0103 pl\u00e2ng\u0103, iar fetele, indiferent de temperamentul lor, trebuie s\u0103 fie frumoase \u015fi docile, mai degrab\u0103 dec\u00e2t puternice \u015fi curajoase.<\/p>\n

\nAr putea p\u0103rea neobi\u015fnuit ca Ariel, o marc\u0103 de detergen\u0163i, s\u0103 propun\u0103 o abordare de incluziune social\u0103, dar noi consider\u0103m c\u0103 este oportun\u0103. Pentru c\u0103 momentele banale din familie, cum ar fi discu\u0163iile despre egalitatea \u00een \u00eemp\u0103r\u0163irea treburilor casnice, sunt momentele care creeaz\u0103 sau cur\u0103\u0163\u0103 pete invizibile \u00een viitorul copiilor no\u015ftri. P&G \u015fi-a asumat o misiune global\u0103 de a fi o for\u0163\u0103 a schimb\u0103rii, m\u0103rcile P&G fiind de \u00eencredere \u00een milioane de case.<\/p>\n

\n\u00cen 2023, campania de educa\u0163ie \u015fi incluziune social\u0103 lansat\u0103 de brandul Ariel implic\u0103 (1) studii, pentru a \u00een\u0163elege aspectele legate de stereotipurile de gen, (2) colaborarea cu exper\u0163i care pot sus\u0163ine schimb\u0103ri concrete \u00een direc\u0163ia unei mai mari egalit\u0103\u0163i \u015fi incluziuni \u015fi (3) sus\u0163inerea unor proiecte de con\u0163inut care s\u0103 transmit\u0103 importan\u0163a dep\u0103\u015firii stereotipurilor de gen.<\/p>\n

\n\u201ePrin noua campanie Ariel, ne propunem s\u0103 deschidem o conversa\u0163ie despre limit\u0103rile impuse de normele conven\u0163ionale, ajut\u00e2nd la construirea unui viitor \u00een care to\u0163i indivizii au \u015fanse \u015fi oportunit\u0103\u0163i egale. Ne dorim o societate mai incluziv\u0103 \u015fi mai echitabil\u0103 prin promovarea unei educa\u0163ii bazate pe poten\u0163ialul fiec\u0103rui copil, indiferent de gen<\/em>\u201d, a declarat Elia Cazan-Bulacu, Brand Director Southeast Europe Procter & Gamble.<\/p>\n

\n\u201eStudiile arat\u0103 c\u0103 societ\u0103\u0163ile care \u00ee\u015fi doresc tineri mai s\u0103n\u0103to\u015fi din punct de vedere fizic \u015fi mental trebuie s\u0103 fac\u0103 schimb\u0103ri \u00een abordarea stereotipurilor de gen<\/em>\u201d a completat  Mirona P\u0103un – Psiholog clinician, Psihoterapeut, Fondator al Programului de Educa\u0163ie Emo\u0163ional\u0103 Tzitzi-Poc \u015fi Partener al Ariel – P&G \u00een aceast\u0103 campanie.<\/p>\n

\nUtilizarea publicit\u0103\u0163ii \u015fi a vocii media este una dintre zonele pe care P&G se concentreaz\u0103 pentru a promova E&I. Printre alte domenii se num\u0103r\u0103 eliminarea barierelor din calea accesului fetelor la educa\u0163ie, oferirea de oportunit\u0103\u0163i economice pentru femei prin programe corporative \u015fi de marc\u0103 \u015fi promovarea egalit\u0103\u0163ii de gen \u015fi intersectoriale la locurile de munc\u0103 din \u00eentreaga lume, astfel \u00eenc\u00e2t fiecare s\u0103 poat\u0103 contribui la poten\u0163ialul maxim. \u00cen fiecare dintre aceste domenii, P&G colaboreaz\u0103 cu organiza\u0163ii extrem de dedicate care ne \u00eemp\u0103rt\u0103\u015fesc angajamentul \u015fi al\u0103turi de care contribuim cu resursele, talentele \u015fi abilit\u0103\u0163ile noastre pentru a avea un impact mai mare. Mai multe informa\u0163ii despre activitatea acestora pot fi g\u0103site la https:\/\/ro.pg.com\/egalitatea-de-gen\/<\/a>.<\/p>\n

\nDespre Procter & Gamble                                                                                                                                                     <\/em><\/p>\n

\nP&G serve\u015fte consumatorii prin oferirea unuia dintre cele mai puternice portofolii, care include m\u0103rci de \u00eencredere, de calitate \u015fi premium, precum Always\u00ae, Ambi Pur\u00ae, Ariel\u00ae, Fairy\u00ae, Gillette\u00ae, Head & Shoulders\u00ae, Lenor\u00ae, Oral-B\u00ae, Pampers\u00ae, Pantene\u00ae \u015fi Tide\u00ae. Comunitatea P&G are opera\u0163iuni \u00een aproximativ 70 de \u0163\u0103ri din \u00eentreaga lume. V\u0103 rug\u0103m s\u0103 vizita\u0163i http:\/\/www.pg.com pentru \u015ftiri \u015fi informa\u0163ii suplimentare despre P&G \u015fi m\u0103rcile sale.<\/em><\/p>\n

\n <\/p>\n","protected":false},"excerpt":{"rendered":"

\u00cen Rom\u00e2nia, stereotipurile de gen sunt \u00eenc\u0103 puternice; un studiu recent a ar\u0103tat c\u0103 70% dintre noi consider\u0103m c\u0103 fetele trebuie s\u0103 fie, \u00eenainte de toate, frumoase \u015fi docile, iar 86% dintre p\u0103rin\u0163ii care au copii de ambele sexe consider\u0103 c\u0103 b\u0103ie\u0163ii nu trebuie s\u0103 pl\u00e2ng\u0103. Ariel, brandul \u00een care milioane de gospod\u0103rii din \u00eentreaga […]<\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[510],"tags":[32962,7555,553,83,8219,21367,444],"class_list":["post-219272","post","type-post","status-publish","format-standard","hentry","category-actualitate","tag-baieti","tag-campanie","tag-copii","tag-deschidere","tag-educatie","tag-fete","tag-promovare"],"_links":{"self":[{"href":"https:\/\/bm.dev.synology.me\/index.php?rest_route=\/wp\/v2\/posts\/219272","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/bm.dev.synology.me\/index.php?rest_route=\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/bm.dev.synology.me\/index.php?rest_route=\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/bm.dev.synology.me\/index.php?rest_route=\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/bm.dev.synology.me\/index.php?rest_route=%2Fwp%2Fv2%2Fcomments&post=219272"}],"version-history":[{"count":0,"href":"https:\/\/bm.dev.synology.me\/index.php?rest_route=\/wp\/v2\/posts\/219272\/revisions"}],"wp:attachment":[{"href":"https:\/\/bm.dev.synology.me\/index.php?rest_route=%2Fwp%2Fv2%2Fmedia&parent=219272"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/bm.dev.synology.me\/index.php?rest_route=%2Fwp%2Fv2%2Fcategories&post=219272"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/bm.dev.synology.me\/index.php?rest_route=%2Fwp%2Fv2%2Ftags&post=219272"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}