{"id":219130,"date":"2023-08-30T13:52:34","date_gmt":"2023-08-30T13:52:34","guid":{"rendered":"https:\/\/bm.dev.synology.me\/?p=219130"},"modified":"2023-08-30T13:52:34","modified_gmt":"2023-08-30T13:52:34","slug":"lego-sufera-cea-mai-abrupta-scadere-a-profiturilor-din-ultimele-doua-decenii-vanzarile-grupului-danez-de-jucarii-stagneaza-dupa-un-avant-fulminant-inregistrat-in-timpul-pandemiei","status":"publish","type":"post","link":"https:\/\/bm.dev.synology.me\/?p=219130","title":{"rendered":"Lego sufer\u0103 cea mai abrupt\u0103 sc\u0103dere a profiturilor din ultimele dou\u0103 decenii: V\u00e2nz\u0103rile grupului danez de juc\u0103rii stagneaz\u0103 dup\u0103 un av\u00e2nt fulminant \u00eenregistrat \u00een timpul pandemiei"},"content":{"rendered":"<p>\nLego a suferit cea mai grav\u0103 sc\u0103dere a profiturilor din ultimele aproape dou\u0103 decenii, \u00een condi\u0163iile \u00een care veniturile au stagnat, dup\u0103 ce un impuls extraordinar de cre\u015ftere datorat pandemiei Covid-19 s-a \u00eencheiat brusc, raporteaz\u0103 Financial Times.<\/p>\n<p>\nProduc\u0103torul danez de juc\u0103rii cu capital privat a declarat miercuri c\u0103 v\u00e2nz\u0103rile din prima parte a anului au crescut cu 1%, ajung\u00e2nd la 27,4 miliarde de coroane daneze (4 miliarde de dolari), dar c\u0103 profitul opera\u0163ional a sc\u0103zut cu 19%, ajung\u00e2nd la 6,4 miliarde de coroane daneze, cea mai mare sc\u0103dere \u00eenregistrat\u0103 din 2004.<\/p>\n<p>\nDirectorul general Niels Christiansen a declarat pentru Financial Times c\u0103 este \u201efoarte mul\u0163umit&#8221; de situa\u0163ie, deoarece grupul a reu\u015fit s\u0103 domine o industrie a juc\u0103riilor \u201efoarte dificil\u0103&#8221;, consolid\u00e2ndu-\u015fi pozi\u0163ia de cel mai mare produc\u0103tor de juc\u0103rii din lume \u00een func\u0163ie de v\u00e2nz\u0103ri \u015fi profituri.<\/p>\n<p>\nDeoarece compania este de\u0163inut\u0103 de familie \u015fi se afl\u0103 \u00eentr-o pozi\u0163ie financiar\u0103 solid\u0103, Christiansen a ad\u0103ugat: \u201enu \u00eencepem sau oprim investi\u0163iile \u00een func\u0163ie de cre\u015fterea sau sc\u0103derea pie\u0163ei. Am continuat s\u0103 dep\u0103\u015fim performan\u0163a pie\u0163ei \u00een acela\u015fi ritm ca \u00een ultimii patru sau cinci ani. Anul acesta, pia\u0163a a fost \u00een sc\u0103dere&#8221;.<\/p>\n<p>\nLego a dep\u0103\u015fit industria juc\u0103riilor cu o medie de 12% pe an \u00een ultimii cinci ani, a ad\u0103ugat el, \u00een timp ce profitul s\u0103u opera\u0163ional din prima jum\u0103tate a acestui an a fost aproape dublu fa\u0163\u0103 de nivelul din aceea\u015fi perioad\u0103 din 2019.<\/p>\n<p>\nLego preg\u0103te\u015fte construirea a dou\u0103 noi fabrici \u00een Vietnam \u015fi SUA, care vor fi deschise \u00een 2024 \u015fi, respectiv, 2025, precum \u015fi extinderea a patru dintre cele cinci fabrici existente. De asemenea, inten\u0163ioneaz\u0103 s\u0103 \u00ee\u015fi tripleze cheltuielile pentru sustenabilitate, ajung\u00e2nd la 3 miliarde de dolari pe an p\u00e2n\u0103 \u00een 2025, \u00een timp ce \u00eencearc\u0103 s\u0103 elimine materialele plastice derivate din combustibili fosili.<\/p>\n<p>\nCifrele companiei r\u0103m\u00e2n cu mult \u00eenaintea rivalilor Mattel, listat la burs\u0103 \u00een SUA, care s-a bucurat recent de un succes enorm cu filmul Barbie, \u015fi Hasbro. Fiecare dintre aceste companii a \u00eenregistrat pierderi opera\u0163ionale \u015fi nete \u00een primul trimestru, pe fondul sc\u0103derii v\u00e2nz\u0103rilor cu dou\u0103 cifre procentuale, veniturile Mattel sc\u0103z\u00e2nd la 1,9 miliarde de dolari, iar cele ale Hasbro la 2,2 miliarde de dolari.<\/p>\n<div>\n&nbsp;<\/div>\n","protected":false},"excerpt":{"rendered":"<p>Lego a suferit cea mai grav\u0103 sc\u0103dere a profiturilor din ultimele aproape dou\u0103 decenii, \u00een condi\u0163iile \u00een care veniturile au stagnat, dup\u0103 ce un impuls extraordinar de cre\u015ftere datorat pandemiei Covid-19 s-a \u00eencheiat brusc, raporteaz\u0103 Financial Times. Produc\u0103torul danez de juc\u0103rii cu capital privat a declarat miercuri c\u0103 v\u00e2nz\u0103rile din prima parte a anului au [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[510],"tags":[184,23086,14822,14847,15242,8327,7212],"class_list":["post-219130","post","type-post","status-publish","format-standard","hentry","category-actualitate","tag-inflatie","tag-jucarii","tag-lego","tag-pandemie","tag-profituri","tag-scadere","tag-vanzari"],"_links":{"self":[{"href":"https:\/\/bm.dev.synology.me\/index.php?rest_route=\/wp\/v2\/posts\/219130","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/bm.dev.synology.me\/index.php?rest_route=\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/bm.dev.synology.me\/index.php?rest_route=\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/bm.dev.synology.me\/index.php?rest_route=\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/bm.dev.synology.me\/index.php?rest_route=%2Fwp%2Fv2%2Fcomments&post=219130"}],"version-history":[{"count":0,"href":"https:\/\/bm.dev.synology.me\/index.php?rest_route=\/wp\/v2\/posts\/219130\/revisions"}],"wp:attachment":[{"href":"https:\/\/bm.dev.synology.me\/index.php?rest_route=%2Fwp%2Fv2%2Fmedia&parent=219130"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/bm.dev.synology.me\/index.php?rest_route=%2Fwp%2Fv2%2Fcategories&post=219130"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/bm.dev.synology.me\/index.php?rest_route=%2Fwp%2Fv2%2Ftags&post=219130"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}