\nPentru retailerul online multibrand Answear, sezonul estival 2023 a adus schimb\u0103ri \u00een preferin\u0163ele consumatorilor de fashion online \u015fi tot \u00een aceast\u0103 perioad\u0103 anumite categorii \u015fi branduri au evoluat surprinz\u0103tor \u00een privin\u0163a cererii.<\/p>\n
\nPotrivit unui comunicat al companiei, clien\u0163ii companiei sunt din ce \u00een ce mai interesa\u0163i de brandurile scandinave, acestea \u00eenregistr\u00e2nd o cre\u015ftere de 200% fa\u0163\u0103 de 2022. De asemenea, brandul propriu Answear.LAB, a marcat o cre\u015ftere nea\u015fteptat\u0103 de 10% din totalul v\u00e2nz\u0103rilor din aceast\u0103 var\u0103.<\/p>\n
\nCategoria de produse home & deco a \u00eenregistrat la r\u00e2ndul s\u0103u cre\u015ftere cu 100% fa\u0163\u0103 de anul trecut, la fel \u015fi categoriile de accesorii pentru \u00eenot, sandale cu toc \u015fi rochii.<\/p>\n
\nCategoriile de top, care au \u00eenregistrat cele mai mari v\u00e2nz\u0103ri pe timpul verii la Answear, au fost: costume de baie, bluze, tricouri, rochii, sandale, sneakers, espadrile, dar \u015fi p\u0103l\u0103rii de plaj\u0103, \u00eembr\u0103c\u0103minte de plaj\u0103, gen\u0163ile crossbody \u015fi accesoriile de \u00eenot.<\/p>\n
\n\u201ePeste 85% dintre comenzi au fost f\u0103cute de pe device-uri mobile, iar o mare parte dintre ele au venit direct din aplica\u0163ia mobil\u0103. \u00cen medie o comand\u0103 a con\u0163inut 1,3 produse, iar comanda medie s-a situat la 360 de lei. Am observat c\u0103 \u00een procesul de achizi\u0163ie tendin\u0163ele sunt mai importante dec\u00e2t pre\u0163urile sau discounturile. Astfel, magenta \u015fi rozul au fost cele mai solicitate culori ale sezonului la Answear \u015fi au fost urmate de alb, maro, lila \u015fi mov. Am mai sesizat o cre\u015ftere a v\u00e2nz\u0103rilor pe materialele din fibre naturale cum ar fi m\u0103tase, in, v\u00e2scoz\u0103 \u015fi bumbac, \u00een aceast\u0103 ordine\u201d, sus\u0163ine Raluca Radu, country manager Answear Rom\u00e2nia.<\/p>\n","protected":false},"excerpt":{"rendered":"
Pentru retailerul online multibrand Answear, sezonul estival 2023 a adus schimb\u0103ri \u00een preferin\u0163ele consumatorilor de fashion online \u015fi tot \u00een aceast\u0103 perioad\u0103 anumite categorii \u015fi branduri au evoluat surprinz\u0103tor \u00een privin\u0163a cererii. Potrivit unui comunicat al companiei, clien\u0163ii companiei sunt din ce \u00een ce mai interesa\u0163i de brandurile scandinave, acestea \u00eenregistr\u00e2nd o cre\u015ftere de 200% […]<\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[510],"tags":[7386,9321,7212],"class_list":["post-218951","post","type-post","status-publish","format-standard","hentry","category-actualitate","tag-branduri","tag-cerere","tag-vanzari"],"_links":{"self":[{"href":"https:\/\/bm.dev.synology.me\/index.php?rest_route=\/wp\/v2\/posts\/218951","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/bm.dev.synology.me\/index.php?rest_route=\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/bm.dev.synology.me\/index.php?rest_route=\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/bm.dev.synology.me\/index.php?rest_route=\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/bm.dev.synology.me\/index.php?rest_route=%2Fwp%2Fv2%2Fcomments&post=218951"}],"version-history":[{"count":0,"href":"https:\/\/bm.dev.synology.me\/index.php?rest_route=\/wp\/v2\/posts\/218951\/revisions"}],"wp:attachment":[{"href":"https:\/\/bm.dev.synology.me\/index.php?rest_route=%2Fwp%2Fv2%2Fmedia&parent=218951"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/bm.dev.synology.me\/index.php?rest_route=%2Fwp%2Fv2%2Fcategories&post=218951"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/bm.dev.synology.me\/index.php?rest_route=%2Fwp%2Fv2%2Ftags&post=218951"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}