{"id":218892,"date":"2023-08-22T18:26:38","date_gmt":"2023-08-22T18:26:38","guid":{"rendered":"https:\/\/bm.dev.synology.me\/?p=218892"},"modified":"2023-08-22T18:26:38","modified_gmt":"2023-08-22T18:26:38","slug":"la-ce-au-renuntat-romanii-din-cauza-scumpirilor","status":"publish","type":"post","link":"https:\/\/bm.dev.synology.me\/?p=218892","title":{"rendered":"La ce au renun\u0163at rom\u00e2nii din cauza scumpirilor?"},"content":{"rendered":"<p>\nInfla\u0163ia record, care de mai bine de un an \u015fi jum\u0103tate a \u00eenceput s\u0103 \u00ee\u015fi arate col\u0163ii, i-a determinat pe rom\u00e2ni s\u0103 \u00ee\u015fi schimbe comportamentul de consum.&nbsp;<\/p>\n<p>\nInfla\u0163ia record, care de mai bine de un an \u015fi jum\u0103tate a \u00eenceput s\u0103 \u00ee\u015fi arate col\u0163ii, i-a determinat pe rom\u00e2ni s\u0103 \u00ee\u015fi schimbe comportamentul de consum. Unii au \u00eenceput s\u0103 cumpere produse mai ieftine, al\u0163ii au decis s\u0103 p\u0103streze brandurile favorite \u00een co\u015f, dar s\u0103 fac\u0103 achizi\u0163ii mai rar ori \u00een cantit\u0103\u0163i mai mici.<\/p>\n<p>\nUn studiu realizat de companiile de cercetare de pia\u0163\u0103 Ipsos \u015fi RetailZoom ilustreaz\u0103 care au fost principalele strategii de adaptare la care au apelat rom\u00e2nii ca urmare a cre\u015fterii pre\u0163urilor.<\/p>\n<p>\nAproape jum\u0103tate dintre responden\u0163i (48%) au declarat c\u0103 au renun\u0163at la anumite produse alimentare pentru a compensa cre\u015f\u00adterile de pre\u0163, ceea ce indic\u0103 o concentrare a aten\u0163iei asupra articolelor esen\u0163iale mai degrab\u0103 dec\u00e2t asupra achizi\u0163iilor de r\u0103sf\u0103\u0163. Similar, 41% dintre oameni au spus c\u0103 au sacrificat gust\u0103rile, sucurile \u015fi cafeaua pe altarul necesit\u0103\u0163ii, \u00eenc\u0103 un semn c\u0103 produsele de impuls au fost printre primele scoase de pe list\u0103.<\/p>\n<p>\n\u00cen general, printre strategiile principale men\u0163ionate se num\u0103r\u0103 renun\u0163area la achizi\u0163ii, fie c\u0103 e vorba de haine, pantofi \u015fi accesorii (40% dintre responden\u0163i), electronice \u015fi dispozitive mobile (38%) sau vacan\u0163e (37% dintre rom\u00e2ni au renun\u0163at la c\u0103l\u0103toriile interna\u0163ionale, pe c\u00e2nd 26% au redus sau au eliminat vacan\u0163ele interne).<\/p>\n<p>\n<img decoding=\"async\" alt=\"\" src=\"http:\/\/storage0.dms.mpinteractiv.ro\/media\/401\/341\/5531\/22100643\/2\/12-bulina.jpg?height=203&#038;width=200\" style=\"width: 200px; height: 203px; float: right; margin-left: 11px; margin-right: 11px;\" \/><\/p>\n<p>\nTotu\u015fi, una dintre cele mai importante schimb\u0103ri &#8211; a doua ca pondere \u00een r\u0103spunsuri \u00f1 o reprezint\u0103 reducerea comenzilor de la restaurante. Oamenii, mai exact 43% dintre ei, nu mai comand\u0103 m\u00e2ncare cu livrare la domiciliu, opt\u00e2nd pentru preg\u0103tirea meselor acas\u0103 \u00een scopul de a economisi bani.<\/p>\n<p>\nUn procent mai mic de consumatori a f\u0103cut alte schimb\u0103ri, cum ar fi renun\u0163area la produsele de \u00eengrijire personal\u0103 \u015fi cosmetice (21%), anularea abonamentelor medicale sau de televiziune (20% \u015fi, respectiv, 8%).&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;<\/p>\n<p>\nAceste strategii reflect\u0103 efortul oamenilor de a prioritiza achizi\u0163iile esen\u0163iale \u015fi de a face ca bugetele lor s\u0103 se \u00eentind\u0103 mai mult.<\/p>\n<p>\nStudiul a fost realizat online, prin intermediul platformei Ipsos.Digital, \u00een perioada 26-29 mai 2023, pe un e\u015fantion de 600 cet\u0103\u0163eni rom\u00e2ni adul\u0163i. Rezultatele studiului sunt reprezentative pentru popula\u0163ia cu acces la internet. Eroarea maxim\u0103 de e\u015fantionare la un interval de \u00eencredere de 95% este \u00b14%.<\/p>\n<p>\n&nbsp;<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Infla\u0163ia record, care de mai bine de un an \u015fi jum\u0103tate a \u00eenceput s\u0103 \u00ee\u015fi arate col\u0163ii, i-a determinat pe rom\u00e2ni s\u0103 \u00ee\u015fi schimbe comportamentul de consum.&nbsp; Infla\u0163ia record, care de mai bine de un an \u015fi jum\u0103tate a \u00eenceput s\u0103 \u00ee\u015fi arate col\u0163ii, i-a determinat pe rom\u00e2ni s\u0103 \u00ee\u015fi schimbe comportamentul de consum. Unii [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[510],"tags":[13321,9817,9989,173,7963],"class_list":["post-218892","post","type-post","status-publish","format-standard","hentry","category-actualitate","tag-comportament","tag-consum","tag-renuntare","tag-romani","tag-scumpiri"],"_links":{"self":[{"href":"https:\/\/bm.dev.synology.me\/index.php?rest_route=\/wp\/v2\/posts\/218892","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/bm.dev.synology.me\/index.php?rest_route=\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/bm.dev.synology.me\/index.php?rest_route=\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/bm.dev.synology.me\/index.php?rest_route=\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/bm.dev.synology.me\/index.php?rest_route=%2Fwp%2Fv2%2Fcomments&post=218892"}],"version-history":[{"count":0,"href":"https:\/\/bm.dev.synology.me\/index.php?rest_route=\/wp\/v2\/posts\/218892\/revisions"}],"wp:attachment":[{"href":"https:\/\/bm.dev.synology.me\/index.php?rest_route=%2Fwp%2Fv2%2Fmedia&parent=218892"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/bm.dev.synology.me\/index.php?rest_route=%2Fwp%2Fv2%2Fcategories&post=218892"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/bm.dev.synology.me\/index.php?rest_route=%2Fwp%2Fv2%2Ftags&post=218892"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}