{"id":218808,"date":"2023-08-19T11:57:08","date_gmt":"2023-08-19T11:57:08","guid":{"rendered":"https:\/\/bm.dev.synology.me\/?p=218808"},"modified":"2023-08-19T11:57:08","modified_gmt":"2023-08-19T11:57:08","slug":"un-cub-de-publicitate-cum-poti-sa-transformi-reclamele-in-arta","status":"publish","type":"post","link":"https:\/\/bm.dev.synology.me\/?p=218808","title":{"rendered":"Un cub de publicitate. Cum po\u0163i s\u0103 transformi reclamele \u00een art\u0103"},"content":{"rendered":"<p>\nReclamele se \u00eent\u00e2lnesc de regul\u0103 la televizor, pe internet sau \u00een diverse publica\u0163ii. Unii \u00eens\u0103 \u0163in s\u0103 le pun\u0103 la cub, ca expresie a creativit\u0103\u0163ii lor artistice. Un astfel de cub se plimb\u0103 \u00eentre diferite ora\u015fe din SUA unde este prezent\u0103 galeria de art\u0103 Gagosian \u015fi apar\u0163ine artistului Urs Fischer. Intitulat \u201eDenominator\u201d (\u201eNumitor\u201d), cubul cu dimensiunea de aproape patru metri pe patru este format din ecrane pe care se deruleaz\u0103 imagini \u00een mi\u015fcare cu produse alimentare u\u015for de recunoscut, obiecte, oameni sau animale, toate luate din clipuri publicitare din diferite \u0163\u0103ri ale lumii, scrie LA Times. Pentru lucrarea sa, artistul a folosit reclame din anii cincizeci \u015fi p\u00e2n\u0103 azi care au fost prelucrate apoi cu ajutorul inteligen\u0163ei artificiale, care a descompus clipurile \u00een cadre individuale pe care apoi le-a grupat dup\u0103 tem\u0103 \u015fi culoare, afi\u015f\u00e2ndu-le conform unor modele specificate. Ideea cubului publicitar a fost de a ar\u0103ta cum influen\u0163eaz\u0103 imaginile acestea cunoscute percep\u0163ia oamenilor. Dup\u0103 ce a fost expus la New York, \u201eDenominator\u201d a ajuns acum \u00een Beverly Hills, unde va r\u0103m\u00e2ne p\u00e2n\u0103 \u00een septembrie.<\/p>\n<p>\n&nbsp;<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Reclamele se \u00eent\u00e2lnesc de regul\u0103 la televizor, pe internet sau \u00een diverse publica\u0163ii. Unii \u00eens\u0103 \u0163in s\u0103 le pun\u0103 la cub, ca expresie a creativit\u0103\u0163ii lor artistice. Un astfel de cub se plimb\u0103 \u00eentre diferite ora\u015fe din SUA unde este prezent\u0103 galeria de art\u0103 Gagosian \u015fi apar\u0163ine artistului Urs Fischer. Intitulat \u201eDenominator\u201d (\u201eNumitor\u201d), cubul cu [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[510,7182,512],"tags":[5634,6763,11646],"class_list":["post-218808","post","type-post","status-publish","format-standard","hentry","category-actualitate","category-panorama","category-revista-bm","tag-arta","tag-publicitate","tag-reclame"],"_links":{"self":[{"href":"https:\/\/bm.dev.synology.me\/index.php?rest_route=\/wp\/v2\/posts\/218808","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/bm.dev.synology.me\/index.php?rest_route=\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/bm.dev.synology.me\/index.php?rest_route=\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/bm.dev.synology.me\/index.php?rest_route=\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/bm.dev.synology.me\/index.php?rest_route=%2Fwp%2Fv2%2Fcomments&post=218808"}],"version-history":[{"count":0,"href":"https:\/\/bm.dev.synology.me\/index.php?rest_route=\/wp\/v2\/posts\/218808\/revisions"}],"wp:attachment":[{"href":"https:\/\/bm.dev.synology.me\/index.php?rest_route=%2Fwp%2Fv2%2Fmedia&parent=218808"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/bm.dev.synology.me\/index.php?rest_route=%2Fwp%2Fv2%2Fcategories&post=218808"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/bm.dev.synology.me\/index.php?rest_route=%2Fwp%2Fv2%2Ftags&post=218808"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}