{"id":218791,"date":"2023-08-18T14:22:04","date_gmt":"2023-08-18T14:22:04","guid":{"rendered":"https:\/\/bm.dev.synology.me\/?p=218791"},"modified":"2023-08-18T14:22:04","modified_gmt":"2023-08-18T14:22:04","slug":"galop-spre-topul-primilor-cinci-din-sector-florin-herbai-a-dus-afacerile-producatorului-de-lactate-simultan-la-440-mil-lei-in-2022-plus-40","status":"publish","type":"post","link":"https:\/\/bm.dev.synology.me\/?p=218791","title":{"rendered":"Galop spre topul primilor cinci din sector: Florin Herbai a dus afacerile produc\u0103torului de lactate Simultan la 440 mil. lei \u00een 2022, plus 40%"},"content":{"rendered":"<p>\nSimultan, unul dintre cei mai mari produc\u0103tori de lactate, de\u0163inut de familia Herbai, a terminat anul trecut cu o cifr\u0103 de afaceri de 440 mil. lei, \u00een cre\u015ftere cu aproape 40% fa\u0163\u0103 de anul precedent, conform datelor de la Minis\u00adterul de Finan\u0163e. Astfel, compania care produce brandul Sim se apropie cu pa\u015fi repezi de topul celor mai mari cinci procesatori de lapte ca cifr\u0103 de afaceri, un top \u00een care acum sunt pre\u00adzente doar companii din grupuri multina\u0163ionale \u015fi anume Albalact, Danone, Olympus, Fries\u00adlandCam\u00adpina \u015fi Hochland. Practic, Simultan este cea mai mare companie antrepre\u00adno\u00adrial\u0103 din procesarea lap\u00adtelui, dar \u015fi una dintre pu\u00ad\u0163inele firme din top zece care au fost pornite de la zero \u015fi nu pe amplasa\u00admentul altor fabrici cu tradi\u0163ie.<\/p>\n<p>\nPovestea Simultan a \u00eenceput \u00een 1996, atunci c\u00e2nd fabrica din jude\u0163ul Timi\u015f procesa circa 300 de litri de lapte pe zi, iar ast\u0103zi compania proceseaz\u0103 peste 50 de milioane de litri de lapte anual, adic\u0103 pes\u00adte 130.000 de lapte zil\u00adnic, conform calcu\u00adle\u00adlor ZF f\u0103cute pe baza datelor de pe site-ul companiei.<\/p>\n<p>\nProdu\u00adc\u0103\u00adtorul realizeaz\u0103 iaur\u00adturi, lapte b\u0103tut, sana, kefir, sm\u00e2nt\u00e2n\u0103, dar \u015fi lapte UHT. Produsele sub brandul Sim sunt disponibile \u00een toat\u0103 \u0163ara, iar conform ulti\u00admelor date Simultan realizeaz\u0103 \u015fi m\u0103rci pri\u00advate pentru marile lan\u0163uri de magazine.<\/p>\n<p>\n\u201eNoi ne-am concentrat pe produse tradi\u0163ionale precum iaurt, chefir, ca\u015fcaval, sana sau lapte de consum, adic\u0103 pe ce cump\u0103r\u0103 rom\u00e2nii. Nu facem produse cu valoare ad\u0103ugat\u0103 mai mare, dar care se v\u00e2nd pu\u0163in\u201c, spunea \u00een 2016, la scurt timp dup\u0103 v\u00e2nzarea Albalact c\u0103tre Lactalis, Florin Herbai, principalul ac\u0163ionar al companiei \u015fi cel care conduce afacerea. \u00cenainte de v\u00e2nzarea c\u0103tre grupul francez Lactalis, Albalact era cea mai mare afacere cu ac\u0163ionariat majoritar rom\u00e2nesc din sectorul lactatelor \u015fi liderul pie\u0163ei.<\/p>\n<p>\nAst\u0103zi, Albalact continu\u0103 s\u0103 fie lider \u00eentr-o pia\u0163\u0103 unde mai mult de 60% din cifra de afaceri este realizat\u0103 de primii cinci juc\u0103tori.<\/p>\n<p>\n\u00cen 2022, profitul net al Simultan a fost de 36 de milioane de lei, aproape dublu fa\u0163\u0103 de anul precedent. Compania a raportat un num\u0103r mediu de 307 angaja\u0163i, mai arat\u0103 datele de la Ministerul de Finan\u0163e.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Galop spre topul primilor cinci din sector: Florin Herbai a dus afacerile produc\u0103torului de lactate Simultan la 440 mil. lei \u00een 2022, plus 40%<\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[510],"tags":[55478,8364,55479,55480],"class_list":["post-218791","post","type-post","status-publish","format-standard","hentry","category-actualitate","tag-florin-herbai","tag-lapte","tag-producatorul-de-lactate","tag-simultan"],"_links":{"self":[{"href":"https:\/\/bm.dev.synology.me\/index.php?rest_route=\/wp\/v2\/posts\/218791","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/bm.dev.synology.me\/index.php?rest_route=\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/bm.dev.synology.me\/index.php?rest_route=\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/bm.dev.synology.me\/index.php?rest_route=\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/bm.dev.synology.me\/index.php?rest_route=%2Fwp%2Fv2%2Fcomments&post=218791"}],"version-history":[{"count":0,"href":"https:\/\/bm.dev.synology.me\/index.php?rest_route=\/wp\/v2\/posts\/218791\/revisions"}],"wp:attachment":[{"href":"https:\/\/bm.dev.synology.me\/index.php?rest_route=%2Fwp%2Fv2%2Fmedia&parent=218791"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/bm.dev.synology.me\/index.php?rest_route=%2Fwp%2Fv2%2Fcategories&post=218791"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/bm.dev.synology.me\/index.php?rest_route=%2Fwp%2Fv2%2Ftags&post=218791"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}