\nStudiul a fost realizat \u00een perioada ianuarie-iulie 2023, pe un e\u015fantion de peste 2.000 de persoane active din comunitatea de 50.000 de persoane a SanoPass, relief\u00e2nd comportamentul de consum al serviciilor de fitness \u00een lunile de var\u0103, respectiv iunie \u015fi iulie, tendin\u0163\u0103 care se prelunge\u015fte \u015fi \u00een luna august.<\/p>\n
\nRezultatele analizei arat\u0103 c\u0103 exist\u0103 o sc\u0103dere semnificativ\u0103 de aproximativ 20% a activit\u0103\u0163ii fizice \u00een timpul verii. V\u00e2rful sezonalit\u0103\u0163ii este \u00eenregistrat \u00een lunile ianuarie, februarie \u015fi martie, urmat de perioada de toamn\u0103, cu prec\u0103dere \u00een lunile octombrie \u015fi noiembrie.<\/p>\n
\n\u201eViziunea SanoPass se axeaz\u0103 pe promovarea bun\u0103st\u0103rii consumatorilor pe tot parcursul anului. \u00cen ceea ce prive\u015fte sezonul estival, exist\u0103 o varietate de op\u0163iuni pentru a face mi\u015fcare \u015fi \u00eencuraj\u0103m fiecare individ s\u0103 men\u0163in\u0103 un nivel de activitate constant, astfel \u00eenc\u00e2t s\u0103 \u00ee\u015fi p\u0103streze s\u0103n\u0103tatea \u015fi vitalitatea\u201d, a declarat Andrei Vasile, fondatorul SanoPass by MedLife.<\/p>\n
\nPrincipalele ora\u015fe cu o cerere ridicat\u0103 pentru serviciile de fitness r\u0103m\u00e2n Bucure\u015fti, urmat de Cluj, Bra\u015fov, Craiova \u015fi Ia\u015fi, rom\u00e2nii fiind dispu\u015fi s\u0103 investeasc\u0103 \u00een activit\u0103\u0163ile sportive un buget mediu lunar de 190 lei.<\/p>\n
\n\u201eCifrele din portofoliul nostru arat\u0103 c\u0103 Bra\u015fovul este un ora\u015f \u00een care oamenii consum\u0103 servicii de fitness peste media na\u0163ional\u0103, \u00eenregistr\u00e2nd aproximativ 10 intr\u0103ri lunare \u00een medie per abonat versus 7.5 \u2013 8 la nivel na\u0163ional\u201d, a subliniat Andrei Vasile.<\/p>\n
\nComunitatea SanoPass se bucur\u0103 de o diversitate de participan\u0163i format\u0103 preponderent din 33% femei \u015fi 67% b\u0103rba\u0163i, cu o v\u00e2rst\u0103 medie de 29 de ani. Utilizatorii se men\u0163in activi, merg\u00e2nd \u00een medie de 8 ori pe lun\u0103 la sala de fitness, ceea ce reflect\u0103 dorin\u0163a lor de a-\u015fi \u00eembun\u0103t\u0103\u0163i s\u0103n\u0103tatea \u015fi condi\u0163ia fizic\u0103.<\/p>\n
\nDe asemenea, se observ\u0103 o cre\u015ftere a interesului din partea companiilor de a sprijini un stil de via\u0163\u0103 activ \u00een r\u00e2ndul angaja\u0163ilor lor. \u00centr-o evolu\u0163ie pozitiv\u0103, din ce \u00een ce mai multe companii \u00eencep s\u0103 ofere abonamente de fitness sau alte facilit\u0103\u0163i legate de activitatea fizic\u0103 ca beneficii oferite \u00een cadrul pachetului extrasalarial.<\/p>\n","protected":false},"excerpt":{"rendered":"
Utilizarea serviciilor de fitness a sc\u0103zut cu aproximativ 20% \u00een perioada sezonului estival, potrivit unui studiu realizat de SanoPass.<\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[510],"tags":[23565,6096,7853],"class_list":["post-218756","post","type-post","status-publish","format-standard","hentry","category-actualitate","tag-estival","tag-fitness","tag-studiu"],"_links":{"self":[{"href":"https:\/\/bm.dev.synology.me\/index.php?rest_route=\/wp\/v2\/posts\/218756","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/bm.dev.synology.me\/index.php?rest_route=\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/bm.dev.synology.me\/index.php?rest_route=\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/bm.dev.synology.me\/index.php?rest_route=\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/bm.dev.synology.me\/index.php?rest_route=%2Fwp%2Fv2%2Fcomments&post=218756"}],"version-history":[{"count":0,"href":"https:\/\/bm.dev.synology.me\/index.php?rest_route=\/wp\/v2\/posts\/218756\/revisions"}],"wp:attachment":[{"href":"https:\/\/bm.dev.synology.me\/index.php?rest_route=%2Fwp%2Fv2%2Fmedia&parent=218756"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/bm.dev.synology.me\/index.php?rest_route=%2Fwp%2Fv2%2Fcategories&post=218756"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/bm.dev.synology.me\/index.php?rest_route=%2Fwp%2Fv2%2Ftags&post=218756"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}