{"id":218255,"date":"2023-07-25T22:00:00","date_gmt":"2023-07-25T22:00:00","guid":{"rendered":"https:\/\/bm.dev.synology.me\/?p=218255"},"modified":"2026-04-10T05:02:58","modified_gmt":"2026-04-10T05:02:58","slug":"povestea-omului-care-a-crezut-in-produsul-lui-si-cu-toate-ca-si-a-inchis-si-vandut-afacerile-de-mai-multe-ori-a-reusit-sa-transforme-un-singur-produs-intr-un-imperiu-global","status":"publish","type":"post","link":"https:\/\/bm.dev.synology.me\/?p=218255","title":{"rendered":"Povestea omului care a crezut \u00een produsul lui \u015fi, cu toate c\u0103 \u015fi-a \u00eenchis \u015fi v\u00e2ndut afacerile de mai multe ori, a reu\u015fit s\u0103 transforme un singur produs \u00eentr-un imperiu global"},"content":{"rendered":"

\nPentru Glen Bell, re\u0163eta succesului a constat \u00eentr-un singur preparat: tacos. De la primul stand la care vindea acest produs p\u00e2n\u0103 la inaugurarea primului restaurant Taco Bell nu a fost dec\u00e2t un pas, iar odat\u0103 f\u0103cut, businessul a luat un av\u00e2nt nea\u015fteptat, fiind ast\u0103zi unul dintre cele mai cunoscute lan\u0163uri de fast-food din \u00eentreaga lume.<\/strong><\/p>\n

\nPrimul contact al lui Bell cu \u201euniversul culinar\u201d a fost \u00een marina Statelor Unite, unde a servit ca buc\u0103tar pe durata celui de-al doildea r\u0103zboi mondial. Dup\u0103 terminarea serviciului militar a deschis \u00een San Bernardino un stand de hot dog, Bell\u2019s Drive-in, care a func\u0163ionat timp de patru ani. \u00cen 1952 a v\u00e2ndut micul business \u015fi  deschis o nou\u0103 loca\u0163ie \u00een care vindea \u015fi hamburgeri. Mai t\u00e2rziu, v\u0103z\u00e2nd cozile lungi formate la o cafenea mexican\u0103 de vizavi, care vindea tacos, i-a \u00eencol\u0163it \u00een minte ideea de a vinde \u015fi el, la r\u00e2ndul s\u0103u, acest preparat.<\/p>\n

\nCu acordul proprietarului a \u00eenv\u0103\u0163at re\u0163eta \u015fi, \u00een 1951, a deschis propriul stand de tacos, pe care \u00eei vindea cu 19 cen\u0163i. \u00cen prim\u0103 instan\u0163\u0103 a numit noul business Taco-Tia, iar mai apoi El Taco, av\u00e2ndu-l al\u0103turi ca partener de afaceri pe John Galardi, pe care \u00eel angajase ini\u0163ial pe un post part time. Mai t\u00e2rziu, acesta s-a retras din afacere \u015fi-a deschis o alt\u0103 companie, lan\u0163ul Wienerschnitzel. R\u0103mas singur, Glen Bell a v\u00e2ndut businessul \u015fi, \u00een 1962, a lansat brandul Taco Bell, \u00eentr-o unitate de dimensiunea unui garaj mai mare, deschis\u0103 \u00een Downey, California. Acest prim restaurant s-a \u00eenchis \u00een 1986, \u00eens\u0103 cl\u0103direa, care a fost salvat\u0103 de la demolare \u00een 2015, a fost mutat\u0103 \u00een apropierea sediului Taco Bell.<\/p>\n

\nDup\u0103 numai doi ani de la deschidere antreprenorul a francizat businessul, care a \u00eenregistrat o cre\u015ftere rapid\u0103, iar la al\u0163i doi ani distan\u0163\u0103, s-a listat la burs\u0103, atr\u0103g\u00e2nd aten\u0163ia gigantului PepsiCo, care l-a \u015fi cump\u0103rat \u00een 1978, c\u00e2nd compania ajunsese la o re\u0163ea de peste 850 de restaurante, \u00eentr-o tranzac\u0163ie de 125 de milioane de dolari. Ulterior, Taco Bell s-a desprins de PepsiCo, sub o divizie numit\u0103 \u00een prezent Yum! Brands, care are \u00een portofoliu \u015fi brandurile KFC \u015fi Pizza Hut, printre altele.<\/p>\n

\n\u00cen Rom\u00e2nia, Sphera Franchise Group a \u00eenregistrat \u00een 2022 v\u00e2nz\u0103ri de 1,3 miliarde de lei, \u00een cre\u015ftere cu 32% fa\u0163\u0103 de anul precedent.<\/p>\n

\n

\nCARTE DE VIZIT\u0102<\/span><\/span><\/strong><\/p>\n

\nGlen Bell, fondator, Taco Bell<\/span><\/strong><\/p>\n

\n1. S-a n\u0103scut pe 3 septembrie 1923 \u00een Lynwood, California;<\/em><\/strong><\/p>\n

\n2. A absolvit liceul San Benardino \u015fi a intrat \u00een armat\u0103, unde a lucrat ca buc\u0103tar;<\/em><\/strong><\/p>\n

\n3. \u00cen 1948 \u015fi-a deschis primul business, iar \u00een 1962 deschidea primul Taco Bell;<\/em><\/strong><\/p>\n

\n4. A fost c\u0103s\u0103torit cu Martha Bell, al\u0103turi de care a avut trei copii;<\/em><\/strong><\/p>\n

\n5. A murit pe 16 ianuarie 2010.<\/em><\/strong><\/p>\n","protected":false},"excerpt":{"rendered":"

Pentru Glen Bell, re\u0163eta succesului a constat \u00eentr-un singur preparat: tacos. De la primul stand la care vindea acest produs p\u00e2n\u0103 la inaugurarea primului restaurant Taco Bell nu a fost dec\u00e2t un pas, iar odat\u0103 f\u0103cut, businessul a luat un av\u00e2nt nea\u015fteptat, fiind ast\u0103zi unul dintre cele mai cunoscute lan\u0163uri de fast-food din \u00eentreaga lume. […]<\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[511,512],"tags":[53906,53907,11194,53908,53909],"class_list":["post-218255","post","type-post","status-publish","format-standard","hentry","category-afaceri","category-revista-bm","tag-capitalistul-satpatmanii","tag-glen-bell","tag-restaurant","tag-taco-bell","tag-tacos"],"_links":{"self":[{"href":"https:\/\/bm.dev.synology.me\/index.php?rest_route=\/wp\/v2\/posts\/218255","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/bm.dev.synology.me\/index.php?rest_route=\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/bm.dev.synology.me\/index.php?rest_route=\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/bm.dev.synology.me\/index.php?rest_route=\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/bm.dev.synology.me\/index.php?rest_route=%2Fwp%2Fv2%2Fcomments&post=218255"}],"version-history":[{"count":1,"href":"https:\/\/bm.dev.synology.me\/index.php?rest_route=\/wp\/v2\/posts\/218255\/revisions"}],"predecessor-version":[{"id":218260,"href":"https:\/\/bm.dev.synology.me\/index.php?rest_route=\/wp\/v2\/posts\/218255\/revisions\/218260"}],"wp:attachment":[{"href":"https:\/\/bm.dev.synology.me\/index.php?rest_route=%2Fwp%2Fv2%2Fmedia&parent=218255"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/bm.dev.synology.me\/index.php?rest_route=%2Fwp%2Fv2%2Fcategories&post=218255"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/bm.dev.synology.me\/index.php?rest_route=%2Fwp%2Fv2%2Ftags&post=218255"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}