\nElon Musk pl\u0103nuie\u015fte s\u0103 \u00eenlocuiasc\u0103 logo-ul emblematic al p\u0103s\u0103rii Twitter cu un “X”, \u00een cadrul unui rebranding corporativ major care vine \u00een contextul \u00een care compania a avut dificult\u0103\u0163i \u00een a atrage publicitate \u015fi se lupt\u0103 cu o concuren\u0163\u0103 sporit\u0103, scrie FT. <\/p>\n
\nMusk a anun\u0163at duminic\u0103 schimbarea, spun\u00e2nd pe platforma de socializare c\u0103 “\u00een cur\u00e2nd ne vom lua adio de la marca Twitter \u015fi, treptat, de la toate p\u0103s\u0103rile”. El a ad\u0103ugat: “Dac\u0103 un logo X suficient de bun va fi postat \u00een aceast\u0103 sear\u0103, vom face ca [acesta] s\u0103 intre \u00een direct \u00een \u00eentreaga lume m\u00e2ine”.<\/p>\n
\nMusk a f\u0103cut deja schimb\u0103ri semnificative la Twitter de c\u00e2nd a cump\u0103rat compania anul trecut, schimb\u00e2ndu-i numele \u00een X Corp \u00een documentele depuse, ca parte a planurilor sale de a crea o “aplica\u0163ie pentru orice” sub marca “X”.<\/p>\n
\nDuminic\u0103, Linda Yaccarino, noul director executiv al Twitter, a prezentat viziunea pentru “X” \u00een cadrul unei \u00eent\u00e2lniri cu cei mai importan\u0163i agen\u0163i de marketing din Napa, California, f\u0103c\u00e2nd un apel la cei prezen\u0163i s\u0103 lucreze cu compania la noile sale ambi\u0163ii, pe m\u0103sur\u0103 ce schimb\u0103rile \u00eencep s\u0103 se desf\u0103\u015foare \u00een urm\u0103toarele s\u0103pt\u0103m\u00e2ni.<\/p>\n
\nCompania pl\u0103nuie\u015fte s\u0103 treac\u0103 de la o platform\u0103 axat\u0103 pe text la integrarea mai multor func\u0163ii audio, video \u015fi de pl\u0103\u0163i \u015fi caut\u0103 s\u0103 atrag\u0103 agen\u0163ii de publicitate, precum \u015fi s\u0103 se asocieze cu radiodifuzori sau grupuri de pl\u0103\u0163i.<\/p>\n
\nDe asemenea, Yaccarino a declarat \u00een fa\u0163a consiliului de administra\u0163ie al Mobile Marketing Association, o asocia\u0163ie comercial\u0103 pentru speciali\u015fti \u00een marketing, c\u0103 compania inten\u0163ioneaz\u0103 s\u0103 foloseasc\u0103 inteligen\u0163a artificial\u0103 prin colaborarea str\u00e2ns\u0103 cu noua companie de inteligen\u0163\u0103 artificial\u0103 a lui Musk, xAI, potrivit Twitter. Datele Twitter ar putea fi folosite pentru a antrena modelele de inteligen\u0163\u0103 artificial\u0103 dezvoltate de xAI. La r\u00e2ndul s\u0103u, tehnologia xAI ar putea fi folosit\u0103 pentru a \u00eembun\u0103t\u0103\u0163i Twitter, a precizat compania.<\/p>\n","protected":false},"excerpt":{"rendered":"
Elon Musk pl\u0103nuie\u015fte s\u0103 \u00eenlocuiasc\u0103 logo-ul emblematic al p\u0103s\u0103rii Twitter cu un “X”, \u00een cadrul unui rebranding corporativ major care vine \u00een contextul \u00een care compania a avut dificult\u0103\u0163i \u00een a atrage publicitate \u015fi se lupt\u0103 cu o concuren\u0163\u0103 sporit\u0103, scrie FT. Musk a anun\u0163at duminic\u0103 schimbarea, spun\u00e2nd pe platforma de socializare c\u0103 “\u00een cur\u00e2nd […]<\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[510],"tags":[272,268],"class_list":["post-218169","post","type-post","status-publish","format-standard","hentry","category-actualitate","tag-companie","tag-twitter"],"_links":{"self":[{"href":"https:\/\/bm.dev.synology.me\/index.php?rest_route=\/wp\/v2\/posts\/218169","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/bm.dev.synology.me\/index.php?rest_route=\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/bm.dev.synology.me\/index.php?rest_route=\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/bm.dev.synology.me\/index.php?rest_route=\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/bm.dev.synology.me\/index.php?rest_route=%2Fwp%2Fv2%2Fcomments&post=218169"}],"version-history":[{"count":0,"href":"https:\/\/bm.dev.synology.me\/index.php?rest_route=\/wp\/v2\/posts\/218169\/revisions"}],"wp:attachment":[{"href":"https:\/\/bm.dev.synology.me\/index.php?rest_route=%2Fwp%2Fv2%2Fmedia&parent=218169"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/bm.dev.synology.me\/index.php?rest_route=%2Fwp%2Fv2%2Fcategories&post=218169"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/bm.dev.synology.me\/index.php?rest_route=%2Fwp%2Fv2%2Ftags&post=218169"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}