{"id":217481,"date":"2023-07-02T20:04:37","date_gmt":"2023-07-02T20:04:37","guid":{"rendered":"https:\/\/bm.dev.synology.me\/?p=217481"},"modified":"2023-07-02T20:04:37","modified_gmt":"2023-07-02T20:04:37","slug":"antreprenori-locali-producatorul-de-lactate-artesana-este-fundamental-gresit-sa-ne-uitam-la-adaosul-comercial-ca-la-ceva-care-trebuie-redus-pentru-ca-asa-hotaraste-un-guvern","status":"publish","type":"post","link":"https:\/\/bm.dev.synology.me\/?p=217481","title":{"rendered":"Antreprenori locali. Produc\u0103torul de lactate Artesana: Este fundamental gre\u015fit s\u0103 ne uit\u0103m la adaosul comercial ca la ceva care trebuie redus pentru c\u0103 a\u015fa hot\u0103r\u0103\u015fte un guvern"},"content":{"rendered":"<p>\nDaniel Donici, managing partener la Artesana, produc\u0103tor local de lactate, spune c\u0103 mecanismele pie\u00ad\u0163ei libere ar tre\u00adbui s\u0103 fie l\u0103sate s\u0103 regleze pre\u0163urile, lu\u00adcru care se \u00een\u00adt\u00e2m\u00ad\u00adpl\u0103 oricum, iar c\u0103 decizia guver\u00adnu\u00adlui de a stabili un procent maxim al adaosului co\u00admer\u00adci\u00adal practicat de un produc\u0103tor \u015fi de un retailer poate ad\u00e2nci confuzia care se face, \u00een mod frecvent, \u00eentre adaos comercial \u015fi profit.<\/p>\n<p>\n\u201e\u00cen opinia mea, ca economist trecut prin tranzi\u0163ie (de la economia planificat\u0103 la cea capitalist\u0103), consider c\u0103 este fundamental gre\u00ad\u015fit s\u0103 ne uit\u0103m la adaosul comercial ca&nbsp;la ceva care trebuie redus pentru c\u0103 a\u015fa hot\u0103\u00adr\u0103\u015fte un guvern\u201c, consider\u0103 antreprenorul, ca\u00adre con\u00addu\u00adce o companie cu afaceri de 24 mil. lei anul trecut. \u00cen plus, el crede c\u0103 de cele mai multe ori autorit\u0103\u0163ile rom\u00e2ne ac\u0163ioneaz\u0103 asupra simptomelor, nu asupra cauzelor bolii. \u201eAt\u00e2ta timp c\u00e2t nu avem infrastructur\u0103 (dru\u00admuri, autostr\u0103zi, sisteme de iriga\u0163ii, etc), sub\u00adven\u0163ii la nivelul colegilor din \u0163\u0103rile din vest \u015fi mecanisme de reglare a pie\u0163ei corecte \u015fi previzibile (de tipul regulilor privind acce\u00adsul produc\u0103torilor \u00een retail &#8211; aici a existat un de\u00admers l\u0103udabil cu plafonul de minimum 50% produse rom\u00e2ne\u015fti la raft), precum \u015fi o pre\u00addictibilitate a sistemului monetar \u015fi fiscal, nu putem avea preten\u0163ia s\u0103 avem pre\u0163uri mici \u015fi stabile. Cel pu\u0163in, nu la alimente\u201c, crede Daniel Donici. De asemenea, el consider\u0103 c\u0103 singura institu\u0163ie abilitat\u0103 s\u0103 intervin\u0103 asupra infla\u0163iei este Banca Na\u0163ional\u0103, care are toate mecanismele s\u0103 fac\u0103 asta, f\u0103r\u0103 a crea haos.<\/p>\n<p>\nPe de alt\u0103 parte, cu privire la acordul vo\u00adluntar dintre retaileri \u015fi procesatorii de lapte, care a avut ca scop reducerea pre\u0163ului la lap\u00adtele de consum, Daniel Donici spune c\u0103 a\u00adceas\u00adt\u0103 sc\u0103dere a pre\u0163urilor a ajutat compania, dar aceast\u0103 reducere ar fi existat \u015fi f\u0103r\u0103 acest acord. De altfel, Consiliul Concuren\u0163ei a a\u00adnun\u00ad\u0163at c\u0103 din datele analizate de institu\u0163ie pre\u00ad\u0163ul la raft al laptelui proasp\u0103t, de prove\u00adni\u00aden\u0163\u0103 rom\u00e2neasc\u0103, a continuat s\u0103 scad\u0103 \u00eenregis\u00adtr\u00e2nd \u00een medie reduceri de peste 20% \u00een iunie.<\/p>\n<p>\n\u201eDac\u0103 ne raport\u0103m strict la lapte, trebuie s\u0103 men\u0163ionez&nbsp;c\u0103, odat\u0103 cu darea \u00een func\u0163iune a noii fabrici, abia din luna martie am \u00eenceput s\u0103 livr\u0103m lapte conven\u0163ional (adic\u0103 f\u0103r\u0103 certificare ecologic\u0103\/bio, \u015fi astfel am intrat pe o pia\u0163\u0103 cu o adresabilitate mult mai mare), care are o evolu\u0163ie foarte bun\u0103.\u201c<\/p>\n<p>\n\u201eDar avem nevoie de un istoric mai mare,&nbsp;de minim 6 luni, pentru a face o analiz\u0103 complet\u0103\u201c. El adaug\u0103 faptul c\u0103 Artesana nu a sim\u0163it fenomenul de dowtrading din retail, iar cererea pentru produsele companiei cre\u015fte mai repede dec\u00e2t scade pia\u0163a. De altfel, juc\u0103tori din pia\u0163\u0103 spuneau c\u0103 rom\u00e2nii sunt mai aten\u0163i la cump\u0103r\u0103turi, cump\u0103r\u0103 fie mai pu\u0163in, fie mai ieftin.<\/p>\n<p>\nProduc\u0103torul Artesana a pus \u00een func\u0163iune noua fabric\u0103 de lactate din Tecuci, jude\u0163ul Gala\u0163i, \u00een luna martie, dup\u0103 investi\u0163ii totale de 6 mil. euro.<\/p>\n<p>\n&nbsp;<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Daniel Donici, managing partener la Artesana, produc\u0103tor local de lactate, spune c\u0103 mecanismele pie\u00ad\u0163ei libere ar tre\u00adbui s\u0103 fie l\u0103sate s\u0103 regleze pre\u0163urile, lu\u00adcru care se \u00een\u00adt\u00e2m\u00ad\u00adpl\u0103 oricum, iar c\u0103 decizia guver\u00adnu\u00adlui de a stabili un procent maxim al adaosului co\u00admer\u00adci\u00adal practicat de un produc\u0103tor \u015fi de un retailer poate ad\u00e2nci confuzia care se face, [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[510],"tags":[255,55111,7718,297],"class_list":["post-217481","post","type-post","status-publish","format-standard","hentry","category-actualitate","tag-antreprenori","tag-artesana","tag-lactate","tag-producator"],"_links":{"self":[{"href":"https:\/\/bm.dev.synology.me\/index.php?rest_route=\/wp\/v2\/posts\/217481","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/bm.dev.synology.me\/index.php?rest_route=\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/bm.dev.synology.me\/index.php?rest_route=\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/bm.dev.synology.me\/index.php?rest_route=\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/bm.dev.synology.me\/index.php?rest_route=%2Fwp%2Fv2%2Fcomments&post=217481"}],"version-history":[{"count":0,"href":"https:\/\/bm.dev.synology.me\/index.php?rest_route=\/wp\/v2\/posts\/217481\/revisions"}],"wp:attachment":[{"href":"https:\/\/bm.dev.synology.me\/index.php?rest_route=%2Fwp%2Fv2%2Fmedia&parent=217481"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/bm.dev.synology.me\/index.php?rest_route=%2Fwp%2Fv2%2Fcategories&post=217481"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/bm.dev.synology.me\/index.php?rest_route=%2Fwp%2Fv2%2Ftags&post=217481"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}