\nAgen\u0163iile din industria de publicitate cer ramburs\u0103ri semnificative de la YouTube \u00een urma unor noi cercet\u0103ri care sugereaz\u0103 c\u0103 milioane de reclame de pe platforma video ar fi ascunse utilizatorilor \u00een moduri care \u00eencalc\u0103 politicile Google, scrie Financial Times.<\/p>\n
\nAdalytics, un grup de analiz\u0103 a reclamelor digitale, a efectuat cercet\u0103ri asupra sistemului \u201eTrueView\u201d al YouTube, prin care cei peste 2 miliarde de utilizatori ai platformei pot s\u0103ri peste vizionarea unei reclame dup\u0103 cinci secunde.<\/p>\n
\nAu fost g\u0103site \u201esute de mii de site-uri web \u015fi aplica\u0163ii\u201d \u00een care aceste reclame sunt redate imperceptibil \u00een fundal, f\u0103r\u0103 sunet \u015fi \u00een bucl\u0103 automat\u0103. Aceasta pare a fi o modalitate de a evita ca spectatorii s\u0103 observe videoclipurile, astfel \u00eenc\u00e2t anun\u0163urile s\u0103 nu fie omise, \u00eens\u0103 strategia \u00eencalc\u0103 termenii Google.<\/p>\n
\nAnun\u0163urile ar trebui s\u0103 fie redate \u201ein-stream\u201d, ceea ce \u00eenseamn\u0103 c\u0103 utilizatorii ar trebui s\u0103 le vad\u0103 \u201e\u00eenainte, \u00een timpul, sau dup\u0103 ce au vizionat \u015fi alte clipuri pe YouTube\u201d. \u00cens\u0103, Adalytics a descoperit c\u0103 mii de anun\u0163uri TrueView au fost plasate \u201e\u00een afara fluxului\u201d, ascunse \u00een por\u0163iuni ale unui site web unde spectatorii au avut pu\u0163in\u0103 sau nicio interac\u0163iune cu reclama.<\/p>\n
\nJoshua Lowcock, global chief media officer la UM, o agen\u0163ie de publicitate cu sediul \u00een New York, a declarat c\u0103 se a\u015fteapt\u0103 ca YouTube s\u0103 investigheze problema \u015fi s\u0103 ramburseze banii agen\u0163iilor de publicitate afectate. Adalytics a creat o asemenea list\u0103, care include zeci de m\u0103rci de top precum JPMorgan Chase \u015fi Johnson & Johnson, precum \u015fi US Department of Health & Human Services.<\/p>\n
\n\u201eAcesta este un e\u015fec sistemic al Google \u015fi YouTube de a avea o supraveghere adecvat\u0103 \u015fi de a-\u015fi aplica politicile\u201d, a spus Lowcock. \u201eGoogle trebuie s\u0103 aib\u0103 parte de un audit independent \u015fi \u00een cazul confirm\u0103rii suspiciunilor s\u0103 ramburseze banii\u201d<\/p>\n","protected":false},"excerpt":{"rendered":"
Agen\u0163iile din industria de publicitate cer ramburs\u0103ri semnificative de la YouTube \u00een urma unor noi cercet\u0103ri care sugereaz\u0103 c\u0103 milioane de reclame de pe platforma video ar fi ascunse utilizatorilor \u00een moduri care \u00eencalc\u0103 politicile Google, scrie Financial Times. Adalytics, un grup de analiz\u0103 a reclamelor digitale, a efectuat cercet\u0103ri asupra sistemului \u201eTrueView\u201d al YouTube, […]<\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[510],"tags":[55079,5431,106,12570],"class_list":["post-217391","post","type-post","status-publish","format-standard","hentry","category-actualitate","tag-agentii-de-publicitate","tag-google","tag-sua","tag-youtube"],"_links":{"self":[{"href":"https:\/\/bm.dev.synology.me\/index.php?rest_route=\/wp\/v2\/posts\/217391","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/bm.dev.synology.me\/index.php?rest_route=\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/bm.dev.synology.me\/index.php?rest_route=\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/bm.dev.synology.me\/index.php?rest_route=\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/bm.dev.synology.me\/index.php?rest_route=%2Fwp%2Fv2%2Fcomments&post=217391"}],"version-history":[{"count":0,"href":"https:\/\/bm.dev.synology.me\/index.php?rest_route=\/wp\/v2\/posts\/217391\/revisions"}],"wp:attachment":[{"href":"https:\/\/bm.dev.synology.me\/index.php?rest_route=%2Fwp%2Fv2%2Fmedia&parent=217391"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/bm.dev.synology.me\/index.php?rest_route=%2Fwp%2Fv2%2Fcategories&post=217391"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/bm.dev.synology.me\/index.php?rest_route=%2Fwp%2Fv2%2Ftags&post=217391"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}