{"id":217367,"date":"2023-06-29T09:00:00","date_gmt":"2023-06-29T09:00:00","guid":{"rendered":"https:\/\/bm.dev.synology.me\/?p=217367"},"modified":"2023-06-29T09:00:00","modified_gmt":"2023-06-29T09:00:00","slug":"p-3-intrebari-cheie-la-care-trebuie-sa-raspunda-o-agentie-de-marketing-pentru-a-fi-potrivita-pentru-tine","status":"publish","type":"post","link":"https:\/\/bm.dev.synology.me\/?p=217367","title":{"rendered":"(P) 3 \u00eentreb\u0103ri cheie la care trebuie s\u0103 r\u0103spund\u0103 o agen\u0163ie de marketing pentru a fi potrivit\u0103 pentru tine"},"content":{"rendered":"<p>\nDac\u0103 vrei ca brandul t\u0103u s\u0103 capete mai mult\u0103 notorietate sau ca v\u00e2nz\u0103rile \u015fi clien\u0163ii poten\u0163iali s\u0103 creasc\u0103, \u00een 2023 este exclus s\u0103 nu faci marketing online. Pentru a dep\u0103\u015fi concuren\u0163a sau m\u0103car pentru a te \u201ebate\u201d de la egal la egal cu ea, este extrem de important s\u0103 ai o strategie de comunicare \u00een mediul digital coerent\u0103 \u015fi care s\u0103 fie implementat\u0103 exact prin mecanismele la care reac\u0163ioneaz\u0103 clien\u0163ii t\u0103i.<\/p>\n<p>\nEste clar c\u0103 pentru a fi sigur c\u0103 folose\u015fti cele mai bune tehnici de marketing digital \u015fi care s\u0103 fie potrivite pentru afacerea ta, domeniul de activitate \u015fi tipologia clien\u0163ilor c\u0103rora te adresezi, trebuie s\u0103 alegi o <strong><ins><a href=\"https:\/\/digitalatelierstudio.ro\/\">agen\u0163ie de marketing digital<\/a><\/ins><\/strong> potrivit\u0103 nevoilor tale.<\/p>\n<p>\nEvident, \u00eentrebarea este cum g\u0103se\u015fti aceast\u0103 <strong>agen\u0163ie de publicitate<\/strong> care s\u0103 \u00ee\u0163i foloseasc\u0103 resursele financiare exact cum trebuie \u015fi care s\u0103 g\u0103seasc\u0103 mixul de marketing digital potrivit brandului t\u0103u.<\/p>\n<p>\n\u00cen materialul de ast\u0103zi \u00ee\u0163i dezv\u0103luim 3 \u00eentreb\u0103ri cheie la care trebuie s\u0103 r\u0103spund\u0103 orice agen\u0163ie de marketing cu care ai dori s\u0103 colaborezi astfel \u00eenc\u00e2t s\u0103 fii sigur c\u0103 bugetul t\u0103u va fi pe \u201em\u00e2ini profesioniste\u201d.<\/p>\n<p>\nCa s\u0103 fii sigur \u00eens\u0103 c\u0103 po\u0163i evalua agen\u0163ia care este potrivit\u0103 pentru tine, primul pas pe care trebuie s\u0103 \u00eel faci este acela de a face un plan despre compania ta \u015fi despre rezultatele pe care vrei s\u0103 le ob\u0163ii.<\/p>\n<p>\nPoate vrei mai mult\u0103 notorietate, poate vrei s\u0103 construie\u015fti o comunitate de clien\u0163i care s\u0103 aib\u0103 \u00eencredere \u00een produsele tale \u015fi care s\u0103 le recomande mai departe, poate ai nevoie de cifre crescute ale traficului pe site \u015fi ale v\u00e2nz\u0103rilor sau poate ai nevoie de <strong>360 media strategy<\/strong>.<\/p>\n<p>\nOricare ar fi obiectivele tale de business \u015fi de marketing este extrem de important s\u0103 le formulezi ca s\u0103 \u015ftii mai departe nu numai ce s\u0103 ceri agen\u0163iei de marketing online sau de <strong><ins><a href=\"https:\/\/digitalatelierstudio.ro\/services\/\">digital media buying<\/a><\/ins><\/strong>, ci s\u0103 vezi \u015fi ce \u00ee\u0163i promit acestea \u015fi c\u00e2t de realizabile sunt activit\u0103\u0163ile propuse.<\/p>\n<p>\nPe scurt, iat\u0103 ce s\u0103 faci \u00eenainte de a c\u0103uta \u015fi identifica agen\u0163ia de marketing digital potrivit\u0103 pentru tine:<\/p>\n<p>\n\u00b7&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp; Stabile\u015fte obiectivele de business \u015fi de marketing<\/p>\n<p>\n\u00b7&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp; Stabile\u015fte un buget de marketing<\/p>\n<p>\n\u00b7&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp; Cerceteaz\u0103 pia\u0163a agen\u0163iilor de publicitate \u015fi compar\u0103 mai multe op\u0163iuni<\/p>\n<p>\n\u00b7&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp; Fii atent la portofoliul agen\u0163iilor, la experien\u0163\u0103 \u015fi \u00een ce domenii au executat campanii de marketing online \u015fi la gama de servicii pe care o ofer\u0103<\/p>\n<p>\n\u00b7&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp; Evident, compar\u0103 pre\u0163urile ob\u0163inute, strategia pe care \u0163i-o propun, adreseaz\u0103-le c\u00e2t mai multe \u00eentreb\u0103ri \u015fi vezi c\u00e2t de repede \u00ee\u0163i r\u0103spund<\/p>\n<p>\nDin momentul \u00een care ai identificat \u00een pia\u0163\u0103 c\u00e2teva agen\u0163ii care crezi c\u0103 ar putea s\u0103 \u00ee\u0163i livreze ceea ce ai nevoie, iat\u0103 3 \u00eentreb\u0103ri eficiente pe care s\u0103 le adresezi acestora:<\/p>\n<p>\n<strong>1. C\u00e2t\u0103 experien\u0163\u0103 are agen\u0163ia de marketing digital \u00een domeniul t\u0103u de activitate?<\/strong><\/p>\n<p>\nEste extrem de important ca agen\u0163ia s\u0103 aib\u0103 un background solid de companii de comunicare \u00een domeniul t\u0103u de activitate. Nu numai c\u0103 vor cunoa\u015fte astfel specificul pie\u0163ei \u015fi concuren\u0163ii t\u0103i, dar au \u015fi o list\u0103 cu tipurile de campanii de promovare \u015fi canalele care sunt potrivite pentru a-\u0163i cre\u015fte brandul.<\/p>\n<p>\nExperien\u0163a agen\u0163iei implic\u0103 \u015fi faptul c\u0103 \u00ee\u0163i pot oferi o gam\u0103 extins\u0103 de servicii de marketing digital \u015fi \u0163i le pot recomanda exact pe cele care ar fi potrivite pentru atingerea obiectivelor setate de tine.<br \/>\n&nbsp;Iat\u0103 ce servicii ar trebui s\u0103 ofere o agen\u0163ie de publicitate \u00een mediul online care este profesionist\u0103 cu adev\u0103rat \u015fi care are o echip\u0103 de speciali\u015fti:<\/p>\n<p>\n<strong>&#8211; advertoriale \u015fi articole SEO<\/strong><\/p>\n<p>\n&#8211; servicii de <strong>media buying<\/strong><\/p>\n<p>\n&#8211; setare de campanii de <strong>Google Ads, Facebook Ads, LinkedIn Ads<\/strong><\/p>\n<p>\n&#8211; servicii de <strong>Web Design<\/strong><\/p>\n<p>\n<strong>2. C\u00e2t de repede r\u0103spunde agen\u0163ia la \u00eentreb\u0103rile pe care i le adresezi?<\/strong><\/p>\n<p>\nTrebuie s\u0103 fii atent \u015fi la modul \u00een care agen\u0163ia comunic\u0103 cu tine \u015fi c\u00e2t de prompt\u0103 este echipa acesteia de a-\u0163i r\u0103spunde la \u00eentreb\u0103ri sau de a-\u0163i pune la dispozi\u0163ie diverse prezent\u0103ri, studii de caz sau alte materiale care s\u0103 ateste profesionalismul \u015fi experien\u0163a acesteia. Acest aspect este important pentru c\u0103 probabil a\u015fa va continua comunicarea \u015fi atunci c\u00e2nd ve\u0163i colabora.<\/p>\n<p>\n<strong>3. C\u00e2t de transparent\u0103 este agen\u0163ia \u00een raportarea \u015fi optimizarea campaniilor?<\/strong><\/p>\n<p>\nNu este suficient ca o campanie de comunicare s\u0103 fie creativ\u0103 \u015fi transmis\u0103 pe mai multe canale, ci s\u0103 aib\u0103 \u015fi rezultate. De aceea, o agen\u0163ie de publicitate profesionist\u0103 \u00ee\u0163i va raporta rezultatele campaniilor implementate \u015fi va face ajust\u0103ri pe parcurs pentru a ajunge la \u00eendeplinirea obiectevelor pe care \u0163i le-ai propus.<\/p>\n<p>\n<img decoding=\"async\" alt=\"\" src=\"http:\/\/storage0.dms.mpinteractiv.ro\/media\/401\/341\/5531\/21972977\/2\/poza-in-interior-art.jpg?height=401&#038;width=600\" style=\"width: 600px; height: 401px;\" \/><\/p>\n<p>\n&nbsp;<\/p>\n<p>\n&nbsp;<\/p>\n<p>\n&nbsp;<\/p>\n<p>\n&nbsp;<\/p>\n<p>\n&nbsp;<\/p>\n<p>\n&nbsp;<\/p>\n<p>\n&nbsp;<\/p>\n<p>\n&nbsp;<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Dac\u0103 vrei ca brandul t\u0103u s\u0103 capete mai mult\u0103 notorietate sau ca v\u00e2nz\u0103rile \u015fi clien\u0163ii poten\u0163iali s\u0103 creasc\u0103, \u00een 2023 este exclus s\u0103 nu faci marketing online. Pentru a dep\u0103\u015fi concuren\u0163a sau m\u0103car pentru a te \u201ebate\u201d de la egal la egal cu ea, este extrem de important s\u0103 ai o strategie de comunicare \u00een [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[510],"tags":[9646,7555,15046,7178,18608],"class_list":["post-217367","post","type-post","status-publish","format-standard","hentry","category-actualitate","tag-agentie","tag-campanie","tag-intrebari","tag-marketing","tag-raspuns"],"_links":{"self":[{"href":"https:\/\/bm.dev.synology.me\/index.php?rest_route=\/wp\/v2\/posts\/217367","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/bm.dev.synology.me\/index.php?rest_route=\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/bm.dev.synology.me\/index.php?rest_route=\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/bm.dev.synology.me\/index.php?rest_route=\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/bm.dev.synology.me\/index.php?rest_route=%2Fwp%2Fv2%2Fcomments&post=217367"}],"version-history":[{"count":0,"href":"https:\/\/bm.dev.synology.me\/index.php?rest_route=\/wp\/v2\/posts\/217367\/revisions"}],"wp:attachment":[{"href":"https:\/\/bm.dev.synology.me\/index.php?rest_route=%2Fwp%2Fv2%2Fmedia&parent=217367"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/bm.dev.synology.me\/index.php?rest_route=%2Fwp%2Fv2%2Fcategories&post=217367"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/bm.dev.synology.me\/index.php?rest_route=%2Fwp%2Fv2%2Ftags&post=217367"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}