{"id":217255,"date":"2023-06-26T08:30:00","date_gmt":"2023-06-26T08:30:00","guid":{"rendered":"https:\/\/bm.dev.synology.me\/?p=217255"},"modified":"2023-06-26T08:30:00","modified_gmt":"2023-06-26T08:30:00","slug":"in-loc-sa-cumparati-cani-branduite-investiti-in-cursuri-de-engleza-corporate-si-digital-skills","status":"publish","type":"post","link":"https:\/\/bm.dev.synology.me\/?p=217255","title":{"rendered":"\u00cen loc s\u0103 cump\u0103ra\u0163i c\u0103ni branduite, investi\u0163i \u00een cursuri de englez\u0103 corporate \u015fi digital skills!"},"content":{"rendered":"

\nSunt \u00eenscris\u0103 pe un grup de Facebook destinat antreprenorilor rom\u00e2ni \u015fi mi-a atras aten\u0163ia o postare prin care proprietarul unui business c\u0103uta idei pentru a face o surpriz\u0103 angaja\u0163ilor, propunerile incluz\u00e2nd, \u00een principal, cutii de ciocolat\u0103, c\u0103ni personalizate cu brandul companiei \u015fi multe alte idei \u00een opinia mea nepractice. Care e aportul unei astfel de investi\u0163ii pentru businessul respectiv? Va cre\u015fte engagementul angaja\u0163ilor? Are vreun \u201eROI\u201d concret, \u00een afar\u0103 de o pl\u0103cere de moment sau o utilitate infim\u0103?<\/p>\n

\n\"\"Rom\u00e2nia se afla, \u00een 2021, pe ultimul loc \u00een Uniunea European\u0103 la capitolul competen\u0163e digitale de baz\u0103, cu un procentaj de 28% din popula\u0163ia cu v\u00e2rsta cuprins\u0103 \u00eentre 16 \u015fi 74 de ani av\u00e2nd cuno\u015ftin\u0163e \u00een acest sens, la pol opus fa\u0163\u0103 de \u0162\u0103rile de Jos (Olanda) \u015fi Finlanda, ambele cu un rezultat de 79%, \u015fi cu o medie la nivelul \u00eentregii regiuni de circa 55%, potrivit datelor Eurostat. Problema e c\u0103 aceste lacune nu sunt \u00eent\u00e2lnite doar \u00een r\u00e2ndul oamenilor care nu au tangen\u0163e cu sfera tehnologic\u0103. Un prieten IT-ist \u00eemi povestea c\u0103 vin la el colegi din companie \u2013 o companie de software \u2013 s\u0103 \u00eel roage s\u0103 \u00eei ajute cu cele mai simple lucruri, inclusiv s\u0103 \u201erepare\u201d camera laptopului, al c\u0103rei singur \u201edefect\u201d s-a dovedit a fi c\u0103 avea clapa de protec\u0163ie tras\u0103 peste ea. Iar cerin\u0163ele de acest tip nu vin doar de la departamente adiacente, ci inclusiv din top managementul companiei. \u015ei \u00een cazul acestor situa\u0163ii nici m\u0103car nu vorbim de un digital skill, ci de cuno\u015ftin\u0163e de bun sim\u0163.<\/p>\n

\nNici \u00een ceea ce prive\u015fte cuno\u015ftin\u0163ele de limbi str\u0103ine nu excel\u0103m, de\u015fi mul\u0163i str\u0103ini ne laud\u0103 \u015fi sus\u0163in c\u0103 st\u0103m bine la acest capitol. Dac\u0103 e s\u0103 lu\u0103m \u00een considerare engleza, fiind, potrivit mai multor clasamente, cea mai vorbit\u0103 limb\u0103 la nivel interna\u0163ional (altele men\u0163ion\u00e2nd \u00eenaintea ei mandarina \u015fi spaniola), ne situ\u0103m ceva mai bine \u00een r\u00e2ndul statelor UE, 26,5% dintre rom\u00e2ni vorbind-o ca limb\u0103 str\u0103in\u0103, dar \u00eenc\u0103 sub media european\u0103 de 33,8%, clasamentul fiind condus de Malta, cu 90,5%, \u015fi \u00eencheiat de vecinii bulgari (15,1%), arat\u0103 datele ResearchGate.<\/p>\n

\nFoarte mul\u0163i elevi\/studen\u0163i pleac\u0103 din \u015fcoal\u0103\/facultate cu un nivel redus de cuno\u015ftin\u0163e de limb\u0103 englez\u0103, mai ales dac\u0103 vorbim de institu\u0163ii unde profesorul nu a avut experien\u0163a vreunui schimb cultural \u00een care s\u0103 \u00ee\u015fi perfec\u0163ioneze nivelul, s\u0103 \u00ee\u015fi \u00eembun\u0103t\u0103\u0163easc\u0103 accentul \u015f.a.m.d, sau de cazuri \u00een care familia nu a avut bani s\u0103 pl\u0103teasc\u0103 medita\u0163ii. Nici cursurile de englez\u0103 pentru adul\u0163i pe care s\u0103 \u0163i le pl\u0103te\u015fti singur c\u00e2nd intri \u00een c\u00e2mpul muncii nu sunt extraordinare. Am testat un curs de englez\u0103 care costa, dac\u0103 \u00eel urmai cap-coad\u0103, nu mai pu\u0163in de 4.700 de lei \u2013 enorm pentru Rom\u00e2nia, \u015fi \u00een aceste condi\u0163ii profesorii c\u0103utau termenii pe Google Translate \u00een timpul orei. Iar mul\u0163i angaja\u0163i, dac\u0103 trebuie s\u0103 \u00ee\u015fi acopere din salariu o chirie sau o rat\u0103 consistent\u0103 la cas\u0103, plus facturi, nevoile de baz\u0103, poate \u015fi un concediu sau o ie\u015fire \u00een ora\u015f, nu mai au de unde sau nu se \u00eendur\u0103 s\u0103 dea banii \u015fi pe astfel de cursuri, chiar dac\u0103 sunt esen\u0163iale \u015fi au poten\u0163ialul de a te propulsa \u00een carier\u0103.<\/p>\n

\nMai e \u015fi categoria celor care \u00ee\u015fi permit s\u0103 pl\u0103teasc\u0103 un curs, dar nu se sinchisesc, chiar dac\u0103 asta le poate afecta imaginea \u2013 pentru c\u0103 tu, ca CEO, ar trebui s\u0103 po\u0163i \u00eentre\u0163ine o conversa\u0163ie \u00een englez\u0103 cu un partener de afaceri, cu un omolog din alt\u0103 pia\u0163\u0103; tu, ca manager, ar trebui s\u0103 po\u0163i sus\u0163ine o prezentare \u00een englez\u0103.<\/p>\n

\nPrin urmare, cred c\u0103 ar fi mai de folos, c\u00e2nd ave\u0163i bugete de alocat, \u00een loc s\u0103 le cheltui\u0163i pe ciocolat\u0103, \u015fepci \u015fi pixuri, s\u0103 alege\u0163i, \u00een schimb, un curs de englez\u0103 corporate sau unul de digital skills pentru echipe! Mai ales dac\u0103 activa\u0163i \u00een turism, HoReCa, v\u00e2nz\u0103ri, finan\u0163e sau customer services. Angajatul va fi mai c\u00e2\u015ftigat, compania va fi mai c\u00e2\u015ftigat\u0103.  <\/p>\n","protected":false},"excerpt":{"rendered":"

Sunt \u00eenscris\u0103 pe un grup de Facebook destinat antreprenorilor rom\u00e2ni \u015fi mi-a atras aten\u0163ia o postare prin care proprietarul unui business c\u0103uta idei pentru a face o surpriz\u0103 angaja\u0163ilor, propunerile incluz\u00e2nd, \u00een principal, cutii de ciocolat\u0103, c\u0103ni personalizate cu brandul companiei \u015fi multe alte idei \u00een opinia mea nepractice. Care e aportul unei astfel de […]<\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[510,529,7218,512],"tags":[48404,5414,55043,55042,87],"class_list":["post-217255","post","type-post","status-publish","format-standard","hentry","category-actualitate","category-opinii","category-resurse-umane","category-revista-bm","tag-andra-stroe","tag-cursuri","tag-digital-skills","tag-engleza-corporate","tag-opinie"],"_links":{"self":[{"href":"https:\/\/bm.dev.synology.me\/index.php?rest_route=\/wp\/v2\/posts\/217255","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/bm.dev.synology.me\/index.php?rest_route=\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/bm.dev.synology.me\/index.php?rest_route=\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/bm.dev.synology.me\/index.php?rest_route=\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/bm.dev.synology.me\/index.php?rest_route=%2Fwp%2Fv2%2Fcomments&post=217255"}],"version-history":[{"count":0,"href":"https:\/\/bm.dev.synology.me\/index.php?rest_route=\/wp\/v2\/posts\/217255\/revisions"}],"wp:attachment":[{"href":"https:\/\/bm.dev.synology.me\/index.php?rest_route=%2Fwp%2Fv2%2Fmedia&parent=217255"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/bm.dev.synology.me\/index.php?rest_route=%2Fwp%2Fv2%2Fcategories&post=217255"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/bm.dev.synology.me\/index.php?rest_route=%2Fwp%2Fv2%2Ftags&post=217255"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}