{"id":21723,"date":"2010-07-09T13:00:00","date_gmt":"2010-07-09T13:00:00","guid":{"rendered":"https:\/\/bm.dev.synology.me\/?p=21723"},"modified":"2026-04-02T17:28:34","modified_gmt":"2026-04-02T17:28:34","slug":"cea-mai-veche-ciocolata-din-romania-galerie-foto-2","status":"publish","type":"post","link":"https:\/\/bm.dev.synology.me\/?p=21723","title":{"rendered":"Cea mai veche ciocolata din Romania &#8211; GALERIE FOTO"},"content":{"rendered":"<p>Din a doua parte a anilor 90, cele doua companii &#8211; Kandia si<br \/>\nExcelent &#8211; au fost privatizate de catre Fondul Proprietatii de Stat<br \/>\n(FPS) si in urma unor serii de tranzactii au ajuns sa fuzioneze in<br \/>\nanul 2004, din acest moment incepand relansarea Kandia-Excelent si<br \/>\na unora dintre brandurile din portofoliul sau.<\/p>\n<p><a target=\"_blank\" href=\n\"http:\/\/www.businessmagazin.ro\/galerie-foto\/actualitate\/afaceri\/povestea-celei-mai-cunoscute-ciocolate-romanesti-6527499\/slide-2\"><br \/>\n<img height=\"31\" width=\"446\" alt=\"\" src=\n\"http:\/\/storage0.dms.mpinteractiv.ro\/media\/401\/341\/5846\/6527499\/29\/banda-ciocolata.jpg?width=446&#038;height=31\" \/><\/a><\/p>\n<p>Sediul central al noii companii a fost stabilit la Bucuresti si<br \/>\nin urma unor investitii de circa 13 mil. euro s-a deschis aici cea<br \/>\nmai noua fabrica, cea de la Timisoara fiind inchisa.<\/p>\n<p>In paralel, familia Meinl a preluat controlul asupra<br \/>\nKandia-Excelent si in anul 2007, cand afacerile Kandia-Excelent<br \/>\najungeau la 43 mil. euro, gigantul mondial Cadbury a cumparat<br \/>\ncompania.<\/p>\n<p>Afacerile Kandia-Excelent au scazut chiar din primul an de la<br \/>\npreluare, 2008 fiind incheiat, potrivit Ministerului de Finante cu<br \/>\no cifra de afaceri de 33 mil. euro si o pierdere de 4,8 mil.<br \/>\neuro.<\/p>\n<p><a target=\"_blank\" href=\n\"http:\/\/www.businessmagazin.ro\/galerie-foto\/actualitate\/afaceri\/povestea-celei-mai-cunoscute-ciocolate-romanesti-6527499\/slide-17\"><br \/>\n<img height=\"31\" width=\"507\" alt=\"\" src=\n\"http:\/\/storage0.dms.mpinteractiv.ro\/media\/401\/341\/5846\/6527499\/30\/banda-produse-kandia.jpg?width=507&#038;height=31\" \/><\/a><\/p>\n<p>La trei ani distanta, marcile Kandia-Excelent (Rom, Magura,<br \/>\nKandia, Laura, Sugus, Silvana si altele) si unitatea de productie<br \/>\ndin Bucuresti revin in portofoliul familiei Meinl, care ar putea<br \/>\nprofita, spun consultantii, de pe urma potentialuluide crestere al<br \/>\npietei de ciocolata o data cu iesirea din criza.<\/p>\n<\/p><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Povestea fabricii timisorene Kandia incepe din anul 1890, in timp ce Excelent fusese numele sub care a devenita cunoscuta dupa 90 fosta intreprindere de produse zaharoase Bucuresti, fondata in anul 1948 prin nationalizarea a trei fabrici: Intreprinderea Frank (infiintata ca filiala a concernului Heinrich Frank Sohne din Linz Austria) in anul 1889, fabrica pentru industrializarea produselor zaharoase SAR Corso si firma individuala Paval Helioty.<\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[511],"tags":[8297,6278,18348,9672],"class_list":["post-21723","post","type-post","status-publish","format-standard","hentry","category-afaceri","tag-ciocolata","tag-fmcg","tag-heinrich-frank-sohne","tag-kandia"],"_links":{"self":[{"href":"https:\/\/bm.dev.synology.me\/index.php?rest_route=\/wp\/v2\/posts\/21723","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/bm.dev.synology.me\/index.php?rest_route=\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/bm.dev.synology.me\/index.php?rest_route=\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/bm.dev.synology.me\/index.php?rest_route=\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/bm.dev.synology.me\/index.php?rest_route=%2Fwp%2Fv2%2Fcomments&post=21723"}],"version-history":[{"count":1,"href":"https:\/\/bm.dev.synology.me\/index.php?rest_route=\/wp\/v2\/posts\/21723\/revisions"}],"predecessor-version":[{"id":41388,"href":"https:\/\/bm.dev.synology.me\/index.php?rest_route=\/wp\/v2\/posts\/21723\/revisions\/41388"}],"wp:attachment":[{"href":"https:\/\/bm.dev.synology.me\/index.php?rest_route=%2Fwp%2Fv2%2Fmedia&parent=21723"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/bm.dev.synology.me\/index.php?rest_route=%2Fwp%2Fv2%2Fcategories&post=21723"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/bm.dev.synology.me\/index.php?rest_route=%2Fwp%2Fv2%2Ftags&post=21723"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}