Citi\u0163i povestea integral\u0103 a lui Mircea Sc\u0103una\u015fu \u00een Business MAGAZIN.<\/strong><\/a><\/p>\n\nMircea Sc\u0103una\u015fu, prezent la evenimentul de lansare a IQOS ILUMA, a vorbit \u015fi despre investi\u0163iile f\u0103cute de PMI \u00een Rom\u00e2nia.<\/p>\n
\n\u201cPhilip Morris International a investit un miliard de dolari un cei 30 de ani de prezenta in Romania. Iar cea mai mare parte a acestor investi\u0163ii a mers c\u0103tre unitatea de produc\u0163ie din Otopeni\u201d, a mai spus Mircea Sc\u0103una\u015fu. Fabrica din Otopeni este una dintre cele trei din Uniunea European\u0103 \u015fi \u015fapte de la nivel global unde PMI produce consumabile pentru dispozitivele IQOS.<\/p>\n
\n\u201cPeste 90% din produc\u0163ia fabricii din Otopeni merge la export \u00een 54 de \u0163\u0103ri pe cinci continente. \u00cen ultimii doi ani, exporturile de consumabile pentru dispozitive care \u00eenc\u0103lzesc tutunul au dep\u0103\u015fit exporturile de \u0163ig\u0103ri \u201d, a precizat Mircea Sc\u0103una\u015fu. \u00cen Rom\u00e2nia, PMI are peste 1.500 de angaja\u0163i.<\/p>\n
\n\u201eIQOS ILUMA este cel mai inovator dispozitiv dezvoltat de PMI. Tehnologia sa de \u00eenc\u0103lzire prin induc\u0163ie \u00eenc\u0103lze\u015fte tutunul din interior. Dar, spre deosebire de sistemele noastre anterioare de \u00eenc\u0103lzire a tutunului, IQOS ILUMA nu are lamel\u0103. Asta \u00eenseamn\u0103 c\u0103 nu va mai fi niciodat\u0103 nevoie de cur\u0103\u0163area dispozitivului deoarece nu exist\u0103 reziduuri de tutun \u015fi nici riscul ruperii lamelei. Produsul va fi disponibil \u00een dou\u0103 variante \u015fi vine cu o varietate de accesorii care permit multiple moduri de personalizare\u201d, a spus Denys Strobykin, director marketing & digital, Philip Morris Romania. Cele dou\u0103 dispozitive sunt IQOS ILUMA PRIME \u015fi IQOS ILUMA.<\/p>\n
\n <\/p>\n","protected":false},"excerpt":{"rendered":"
Philip Morris International (PMI) lanseaz\u0103 \u00een Rom\u00e2nia IQOS ILUMA, cel mai recent produs din portofoliul de alternative f\u0103r\u0103 fum al PMI pentru adul\u0163i. Practic, noul dispozitiv folose\u015fte o tehnologie de \u00eenc\u0103lzire, care nu utilizeaz\u0103 lamel\u0103 \u015fi nu necesit\u0103 cur\u0103\u0163are. \u201cAst\u0103zi adaug\u0103m un nou capitol \u00een istoria Philip Morris Rom\u00e2nia. \u00cen 2016 am lansat IQOS \u00een […]<\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[510],"tags":[302,217,47,7784,297,7782,11791],"class_list":["post-216913","post","type-post","status-publish","format-standard","hentry","category-actualitate","tag-dispozitiv","tag-international","tag-lansare","tag-philip-morris","tag-producator","tag-tigarete","tag-tutun"],"_links":{"self":[{"href":"https:\/\/bm.dev.synology.me\/index.php?rest_route=\/wp\/v2\/posts\/216913","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/bm.dev.synology.me\/index.php?rest_route=\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/bm.dev.synology.me\/index.php?rest_route=\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/bm.dev.synology.me\/index.php?rest_route=\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/bm.dev.synology.me\/index.php?rest_route=%2Fwp%2Fv2%2Fcomments&post=216913"}],"version-history":[{"count":0,"href":"https:\/\/bm.dev.synology.me\/index.php?rest_route=\/wp\/v2\/posts\/216913\/revisions"}],"wp:attachment":[{"href":"https:\/\/bm.dev.synology.me\/index.php?rest_route=%2Fwp%2Fv2%2Fmedia&parent=216913"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/bm.dev.synology.me\/index.php?rest_route=%2Fwp%2Fv2%2Fcategories&post=216913"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/bm.dev.synology.me\/index.php?rest_route=%2Fwp%2Fv2%2Ftags&post=216913"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}